World of

amazon.com
DIVYA GARG
NEHA THAKUR
SAKSHI SHARMA
LAKSHMITA RAJ
VIPIN KUMAR
2
Index
Company Overview
How Amazon was named?
Websites and Products
Amazons Growth Story
Partners
Acquisitions and Investments
Tech. Amazon
Seasonal Spikes
Demand Management
Growth Prospects
Major Facts




3
4
Company Overview
Amazon.com, Inc. (NASDAQ: AMZN) is an American-
based multinational electronic commerce company.

Headquartered ---Seattle, Washington.
CEO : Jeff Besoz
America's largest online retailer.
Jeff Bezos founded Amazon.com, Inc. in 1994 and
launched it online In 1995. It started as an online
bookstore.
With 2.5 million titles, it became the Earths Biggest
Bookstore.

4
How Amazon was named ?
Bezos wanted a name for his company that began with "A" so that it
would appear early in alphabetic order. He began looking through
the dictionary and settled on "Amazon" because it was a place that
was "exotic and different" just as he planned for his store to be, a
river he noted was by far the "biggest" river in the world (according
to drainage, not length), and he planned to make his store the
biggest in the world.Bezos placed a premium on his head start in
building a brand, telling a reporter, "There's nothing about our model
that can't be copied over time. But you know, McDonald's got
copied. And it still built a huge, multibillion-dollar company. A lot of it
comes down to the brand name. Brand names are more important
online than they are in the physical world."
Websites and Products
Amazon was originally founded in Bezos' garage in Bellevue,
Washington
Amazon has separate retail websites for US, UK, France, Canada,
Germany, Italy, Spain, Australia, Brazil, Japan, China, India and
Mexico, with sites for Sri Lanka and South East Asian countries
coming soon. Amazon also offers international shipping to certain
other countries for some of its products. In 2011, it had professed an
intention to launch its websites in Poland, Netherlands, and
Sweden, as well.
Bezos created a list of 20 products which could be marketed online.
He narrowed the list to what he felt were the five most promising
products which included : compact discs, computer hardware,
computer software, videos, and books.
Bezos finally decided that his new business would sell books online,
due to the large world-wide demand for literature, the low price
points for books, along with the huge number of titles available in
print.
7
Amazons Growth Story
Amazons initial business plan was unusual: it didnt expect to make
profits in four to five years. This slow growth caused stockholders
to complain about the company not reaching profitability fast enough
to justify investing in, or to even survive in the long term.
When the dot-com bubble burst at the start of the 21
st
century ,
destroying many e-companies in the process, Amazon had survived,
grew on past the bubble burst to become a huge player in online
sales. It finally turned its first profit in the fourth quarter of 2001: $5
million (i.e., 1 c per share), on revenues of more than 1 billion. This
modest profit proved to skeptics that Bezos unconventional
business model could succeed.
In 1999, Time Magazine named Bezos the person of the year,
recognizing the companys success in popularizing online shopping.

9
Acquisitions & Investments
1998 : PlanetAll, a reminder based service
based in Cambridge,MA, Junglee, an XML-
based data mining startup based in Sunnywale.
1999: Alexa Internet, a database company,
Accept.com, a financial services company.
It invested in Engine Yard in 2008 and Living
Social, a local deal site in 2010.
It acquired many more companies during 2000
and 2014, until the latest acquisition of Double
Helix Games, Comixology and Twitch.

Tech. Amazon
It has worlds largest Linux Database, with a
total capacity of 7.8 terabytes, 18.5 TB and 24.7
TB respectively.
The Central Amazon Data warehouse is made
up of 28 Hewelett Packard server, with four
CPUs per node, running Oracle 9i database
software.
The architecture handles millions of back-end
operations and third party seller queries.
11
More Seasonal Spikes
Every year, we take the busiest minute of
the busiest hour of the busiest day and
build capacity on that, we built our
systems to (handle that load) and we went
above and beyond that. *

-- Scott Gulbransen
Intuit Spokesman
* http://news.com.com/2100-1038_3-6177341.html
How Amazon.com deals with the
fluctuating demand?
Amazon.com carries high-demand title in
inventory, whereas it purchases low-demand
titles from distributor in response to a customer
orders .

Reduction in various costs like ;-
- Inventory cost
- Facility cost
- Transportation costs
- Information costs

14
Future Growth
Amazon has substantially benefited from the
introduction of cloud technology due to its
considerable capacity in data centers. Amazon
Web Services (A.W.S) is the biggest player in the
segment at the moment, it is believed that the
segment brings in revenue of around $1 billion.
The growth of this business appears to be much
stronger as cloud technology continues to evolve.
Such investments help in maintaining the faith of
investors regarding the future by maintaining both,
growth and profitability.
Facts about Amazon

Amazon.com was almost called "Cadabra" as in "Abracadabra".
That idea was struck down because CEO Jeff Bezos lawyer
misheard the word as "cadaver".
Amazon's warehouses have more square footage than 700 Madison
Square Gardens and could hold more water than 10,000 Olympic
Pools.
Amazon.com employees spend two days every two years working at
the customer service desk, even the CEO. This practice is to help all
workers understand the customer service process.
Amazon owns 10 percent of North American E-Commerce. Office
Depot, Stapes, Apple, Dell, WalMart, Sears, and Liberty all own
another 10 percent of the market, the same size as Amazon. That
leaves 1,000+ retailers to all fight for the remaining 80 percent.

Partners all over the Globe
18
Thank you !!!
19
DIVYA GARG
NEHA THAKUR
SAKSHI SHARMA
LAKSHMITA RAJ
VIPIN KUMAR
20
Index
Company Overview
How Amazon was named?
Websites and Products
Amazons Growth Story
Partners
Acquisitions and Investments
Amazon Technology
Demand Management
Future Growth
Major Facts




21
22
Company Overview
Amazon.com, Inc. (NASDAQ: AMZN) is an American-
based multinational electronic commerce company.

Headquartered ---Seattle, Washington.

America's largest online retailer.
Jeff Bezos founded Amazon.com, Inc. in 1994 and
launched it online In 1995. It started as an online
bookstore.
With 2.5 million titles, it became the Earths Biggest
Bookstore.

22
How Amazon was named ?
Bezos wanted a name for his company that began with "A" so that it
would appear early in alphabetic order. He began looking through
the dictionary and settled on "Amazon" because it was a place that
was "exotic and different" just as he planned for his store to be, a
river he noted was by far the "biggest" river in the world (according
to drainage, not length), and he planned to make his store the
biggest in the world.Bezos placed a premium on his head start in
building a brand, telling a reporter, "There's nothing about our model
that can't be copied over time. But you know, McDonald's got
copied. And it still built a huge, multibillion-dollar company. A lot of it
comes down to the brand name. Brand names are more important
online than they are in the physical world."
Websites and Products
Amazon was originally founded in Bezos' garage in Bellevue,
Washington
Amazon has separate retail websites for US, UK, France, Canada,
Germany, Italy, Spain, Australia, Brazil, Japan, China, India and
Mexico, with sites for Sri Lanka and South East Asian countries
coming soon. Amazon also offers international shipping to certain
other countries for some of its products. In 2011, it had professed an
intention to launch its websites in Poland, Netherlands, and
Sweden, as well.
Bezos created a list of 20 products which could be marketed online.
He narrowed the list to what he felt were the five most promising
products which included : compact discs, computer hardware,
computer software, videos, and books.
Bezos finally decided that his new business would sell books online,
due to the large world-wide demand for literature, the low price
points for books, along with the huge number of titles available in
print.
Amazons Growth Story
Amazons initial business plan was unusual: it didnt expect to make
profits in four to five years. This slow growth caused stockholders
to complain about the company not reaching profitability fast enough
to justify investing in, or to even survive in the long term.
When the dot-com bubble burst at the start of the 21
st
century ,
destroying many e-companies in the process, Amazon had survived,
grew on past the bubble burst to become a huge player in online
sales. It finally turned its first profit in the fourth quarter of 2001: $5
million (i.e., 1 c per share), on revenues of more than 1 billion. This
modest profit proved to skeptics that Bezos unconventional
business model could succeed.
In 1999, Time Magazine named Bezos the person of the year,
recognizing the companys success in popularizing online shopping.

26
Acquisitions & Investments
1998 : PlanetAll, a reminder based service
based in Cambridge,MA, Junglee, an XML-
based data mining startup based in Sunnywale.
1999: Alexa Internet, a database company,
Accept.com, a financial services company.
It acquired many more companies during 2000
and 2014, until the latest acquisition of Double
Helix Games, Comixology and Twitch.
It invested in Engine Yard in 2008 and
LivingSocial, a local deal site in 2010.

Amazon Technology
It has worlds largest Linux Database, with a
total capacity of 7.8 terabytes, 18.5 TB and 24.7
TB respectively.

The Central Amazon Data warehouse is made
up of 28 Hewelett Packard server, with four
CPUs per node, running Oracle 9i database
software.

The architecture handles millions of back-end
operations and third party seller queries.
28
How Amazon.com deals with the
fluctuating demand?
Amazon.com carries high-demand title in
inventory, whereas it purchases low-demand
titles from distributor in response to a customer
orders .

Reduction in various costs like ;-
- Inventory cost
- Facility cost
- Transportation costs
- Information costs

29
Future Growth
Amazon has substantially benefited from the
introduction of cloud technology due to its
considerable capacity in data centers. Amazon
Web Services (A.W.S) is the biggest player in the
segment at the moment, it is believed that the
segment brings in revenue of around $1 billion.
The growth of this business appears to be much
stronger as cloud technology continues to evolve.
Such investments help in maintaining the faith of
investors regarding the future by maintaining both,
growth and profitability.
Facts about Amazon

Amazon.com was almost called "Cadabra" as in "Abracadabra".
That idea was struck down because CEO Jeff Bezos lawyer
misheard the word as "cadaver".
Amazon's warehouses have more square footage than 700 Madison
Square Gardens and could hold more water than 10,000 Olympic
Pools.
Amazon.com employees spend two days every two years working at
the customer service desk, even the CEO. This practice is to help all
workers understand the customer service process.
Amazon owns 10 percent of North American E-Commerce. Office
Depot, Stapes, Apple, Dell, WalMart, Sears, and Liberty all own
another 10 percent of the market, the same size as Amazon. That
leaves 1,000+ retailers to all fight for the remaining 80 percent.

Partners
32
Thank you
!!!
33