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Presented by Group 9:

Asmita Sinha
Paridhi Bathwal
Ram Kumar Sain
Rishi Sharma
Supreet Gupta
Public Company
Incorporated in 1995
Industry: Telecommunications
Headquarters: Santa Cruz, East Mumbai
Chairman: Kumar Mangalam Birla
Products: Mobile Telephony, Wireless Broadband
Revenue: US$ 265 billion (2013-14)
Net Income: US$19.68 billion
Total Assets: US$ 5.33 billion
Employees: 6481
Parent Companies: Aditya Birla Group (49.05%)
Axiata Group Berhad (19.96%)
Providence Equity (10.06%)


VISION STATEMENT
To be a premium conglomerate with a clear focus on each of the business.


MISSION STATEMENT
To deliver superior value to our customers, shareholders, employees and society at
large.


MISSION STATEMENT OF RELIANCE COMMUNICATION

Success will be achieved by providing our customers with dedication, superior service
and solutions that will satisfy their every need. Our work environment is based on a
team driven atmosphere that provides us with the ability to reach our daily goals and
objectives while supplying our customers with service and requirements that are
second to none.









CUSTOMERS EMPLOYEES

PRODUCTS
AND
SERVICES
MARKETS

TECHNO
LOGY
SGP

PHILO
SOPHY

SELF
CONCEPT

PUBLIC
IMAGE
I
D
E
A


YES


YES


YES


NO


NO


NO


NO


YES


NO
R
E
L
I
A
N
C
E



YES



YES



YES



NO



NO




YES





YES



YES



NO
Strength
Skilled workforce
More focus on
internet and 3G
connections
Good
promotional
efforts
Weakness
Small business
units
High loan rates
are possible
Opportunity
Growing economy
Global market
Constant increase
of income level
Scope in rural
market
High demand for
3G Services
Threats
Tax changes
Rising cost of raw
materials
Growing
competition
Increase in labor
cost
Increase in rate of
interest
Who it serves?
VIP Customers
Corporate Customers
Platinum Customers
Gold Customers
Silver Customers
Medium Value Customers
Low Value Customers
What it provides?
Mobile Telephony
Wireless Broadband
How it differentiates and
sustain competitive
advantage?
Price affordability
Hires famous personalities for promotion
Only Company that offers special
package for ladies
Internet facilities on Budget Handsets
Idea Cellular PCO
Roaming Facilities at affordable charges
How it makes money?
More focus on 3G / Internet
Services
Improved Customer Services


How it serves?

Online
Idea stores
Canopy

ECONOMIC FORCES

In Budget 2014-15 it has been decided to start Kisan T.V. to farmers to
give them information on new farming techniques, organic farming and
water conservation
The sector's revenue grew by 13.4 per cent to reach US$ 64.1 billion in
FY12.
Wireless and wire line revenue increased at a compounded annual
growth rate (CAGR) of 10.4 per cent to reach US$ 39.1 billion over FY06
13
Revenues from the telecom equipment segment in FY12 stood at US$
23.5 billion as compared to US$ 23.4 billion in FY11.
SOCIAL, CULTURAL, DEMOGRAPHIC, AND NATURAL
ENVIRONMENT FORCES

With 70 per cent of population staying in rural areas, the rural
market will be a key growth driver in coming years.

Concept of green technology is practices by the company.



POLITICAL, GOVERNMENT, AND LEGAL FORCES

The Government of India plans to cut license fees up to 33 per cent for
operators that cover services for over 95 per cent of the residential
areas in a calling circle.

The issuance of several international and national long-distance
licenses has created opportunities and attracted new companies into
the market.

FDI of up to 100 per cent is permitted for infrastructure providers
offering dark fibre, electronic mail and voice mail.
TECHNOLOGICAL FORCES

The mobile application (app) market is expected to expand AT 70.4 per
cent during 201215 and reach US$ 100 billion.

The segments growth is expected to be driven by rising mobile
connections and availability of low-range smart phones.

Over 100 million apps are downloaded every month across different
platforms such as iOS, Blackberry, Nokia, and Android.


Idea Airtel Vodafone
Reliance telecom
CSFs Wt Rating Wtd Score Rating Wtd Score Rating Wtd Score Rating WtD
Score
Market Share 0.15 2 0.30 4 0.60 3 0.45 1 0.15
Brand Image 0.15 3 0.45 4 0.60 3 0.45 2 0.30
Financial Position 0.10 4 0.30 4 0.40 3 0.30 3 0.30
Service Quality 0.08 3 0.24 4 0.32 4 0.32 1 0.08
Customer Loyalty 0.06 2 0.12 2 0.12 2 0.12 2 0.12
Sales Channel (Distributor, Outlets) 0.10 4 0.40 3 0.30 4 0.40 2 0.20
Global Exposure 0.05 3 0.15 4 0.20 4 0.20 1 0.05
Org. Culture(Awards) 0.08 4 0.32 3 0.24 2 0.16 3 0.24
Sale growth 0.05 3 0.15 4 0.20 3 0.15 2 0.10
Promotions (advertisement) 0.06 3
0.18
3
0.18
4
0.18 3 0.18
Management. experience 0.07 3 0.21 4 0.28 3 0.14 3 0.21
Company Image
0.05 3 0.15 4 0.20 3 0.15
2 0.10
Total 1 2.97 3.64 3.02 2.03


KEY EXTERNAL FACTORS: WEIGHT RATING WEIGHTED SCORE
OPPORTUNITIES
1. Growth in market size 0.2 4 0.8
2. Scope for new and innovative service 0.1 2 0.2
3. 0.05 2 0.1
4. Scope in rural market 0.15 3 0.45
5. Higher disposable income of consumers 0.1 2 0.2
THREATS
1. Increase in interest rates and taxes 0.1 4 0.4
2. Production malpractices 0.1 2 0.2
3. Competition 0.15 3 0.45
4. Rising cost of raw materials 0.05 2 0.1
TOTAL 1 2.9
KEY INTERNAL
FACTORS
WEIGHT RATING WEIGHTED SCORE
More focus on
internet and 3G
services
0.20 4 0.80
Hires famous
celebrities for
endorsement
0.15 4 0.60
Skilled workforce 0.15 3 0.45
Work closely with
global partners
0.10 3 0.30
STRENGTHS
KEY INTERNAL
FACTORS

WEIGHT RATING WEIGHTED SCORE
Small business units 0.10 1 0.20
Not a player of DTH
Services
0.20 2 0.40
No presence in
landline services
0.10 2 0.20
TOTAL 1.0 2.95
WEAKNESSES
Tangible
Resources
V R I N Implementa
tion For
Competitive
ness
Physical
Resources
Y N N N Competitive
Parity
Financial
Resources
Y N N N Competitive
Parity
Technologic
al Resources
Y N N Y Temporary
Competitive
Advantage
Intangible
Resources
V R I N Implementat
ion For
Competitive
ness
Human Asset Y N N Y Temporary
Competitive
Advantage
Company
Image
Y Y N N Temporary
Competitive
Advantage
Relationships Y Y Y Y Sustained
Competitive
Advantage
Company
Culture
Y Y Y Y Sustained
Competitive
Advantage