Services

INTRODUCTION
India Forex Advisors Pvt. Ltd is one of India's leading global Forex and
treasury consulting company.
Founded by Abhishek Goenka in 2005, kolkata.
India Forex Advisors Pvt. Ltd. is the only company to have a technology based
FX consulting practice.
Services offered
explore extra-ordinary opportunities to manage and sustain growth,
Maximize clients revenue by minimizing the risks.

Partner in Forex Consulting, Treasury Management and Forex Operational
Excellence from 2005.
Clients : corporate houses and listed companies, to banks, institutions and HNIs.
Expertise: advisory services, building customized strategies, framing risk
management policy and treasury auditing.

TIMELINE
2005
Founded in Kolkata
2006-2007
Expanded to Delhi,
Mumbai
2008
Crossed 100+ client base
2012
CNBC Awaaz referred to
the company as "The most
consistent view on FX
markets
Client base is 400+
2013
Moved to Technology
oriented consulting
2014
New offices: Bengaluru
Gujarat
Mission:
Provide powerful and effective solutions in treasury mainly to
Corporate, Banks and Institutions. It includes providing robust
strategies and technologies to improve the efficiency and
profitability of risk officers, traders, and other market participants.

Vision:
Grab the mind share of every treasury person across the globe before
they initiate any major/minor financial markets decision or action.
They want to be always valued for our integrity, innovation and
execution.

customer approach:
Interests of clients always come first. They believe that, if they serve their
clients well, their own success will follow. They also believe that their
assets are people, capital and reputation. If any of these is ever
diminished, the last is the most difficult to restore.

INDUSTRIES
AGRO COMMODITIES
CHEMICALS & POLYMERS
GEMS ANG JEWELLERY
IRON AND STEEL AND METAL SCRAPS
EDIBLE OILS
FMCG
IT SERVICES
SHIP BREAKING
PENS AND STATIONARY
TEXTILE
POWER
MARINE & FISHERIES
INFRASTRUCTURE AND
OTHER INDUSTRIES

FMCG

Problem Area:

One leading FMCG company, having imports of $ 500 Mn had a practice of
taking buyers credit frequently. Further, they kept such credit rolling for a
period of one year. This practice worked efficiently when the market was
trading in the range of 43-44 levels. But when the market turned, and the rupee
started tumbling towards 60 levels, then it was no more desirable. The buyers
credit for this company was maturing at higher levels than the levels at which
they took the buyers credit owing to the companys strategy of taking buyers
credit and keeping it un-hedged. This methodology made the company book a
considerable sum of money as foreign exchange losses.

CONT..
Solution Offered:
After IFA got on board, they prepared an entire risk management strategy
switch to suppliers credit instead of buyers credit thereby reducing its
1.5% extra cost of LOU.
company was able to save on extra interest cost. The suppliers credit was
hedged by using the options and forward strategy, which seemed appropriate
at that moment.
As the company had cash flow problems, it could not do away completely with
the buyers/suppliers credit. So the company was safeguarded by taking up the
requisite risk management policies. As the company is a manufacturer and the
margins are good, IFA advised the firm to stay hedged during a rupee depreciating
trend.

Impact: The company ended up saving a considerable amount in terms of
interest and the hedging of such liabilities helped them to save eroding profits
which were due to the currency volatility.


FX Consulting
Foreign exchange consultants lend their expertise
in overseas financial markets to businesses and
individuals seeking to invest globally.
Portfolio Management in currencies
The art and science of making decisions about investment mix
and policy, matching investments to objectives, asset allocation
for individuals and institutions, and balancing risk against
performance.
Hedging with currency derivatives
Currency Derivatives are Future and Options contracts which
you can buy or sell specific quantity of a particular currency pair
at a future date.
Pricing & Analysis of structured products
A structured product is designed to hedge your exposure
against any adverse currency movement. The same
structure will be priced differently at different times,
depending on:
o Interest rate
o Volatility of the underlying asset
o Credit rating and credit default swap ('CDS') spread of the
issuing counter party
o Time to expiry

SWOT of FX Consulting
Regular monitoring of FX exposure
Customized Risk focused approach
In house research experts
Risk mitigation plan
Specializes in FX consulting
Strengths
Newly formed company has less credibility compare to early market entrants
One of the highest cost per service provided in the market
Weaknesses
It is planning to open offices in Singapore, thereby it can expand its services
Small and medium businesses are growing at a fast pace and they are now
exporting to other countries
Increasing Awareness about its consulting domain
Opportunities
Threats


Large consulting firms which provide package services to the
companies
Upcoming new companies specializing in FX Consulting like SPFX
India, FXAdvisors, Aditya Forex Service
Fluctuations in currency by some government regulation
Economic Research Reports
Economic
Research
Reports
Local & Global
News Reports
Currency
Outlook
Global
Economic
Outlook
Asset Class
Focus
RBI Regulation
Strategy
Reports
Strategy
Spotlight
IFA Classroom
Economic Research Reports SWOT
Analysis
Strengths

Highest Frequency in the industry
Full range of support services like live
market data screen
Timely access to critical data on the move
(SMS alerts on spot rates)
Dollar Rupee Report highly sought after in
banking
IFA classroom an innovative service
High knowledge and experience in Forex
markets
Opportunities

Research team can work in
partnership with major research
firms like CRISIL
The existence of Technology base
for alert services can be leveraged to
include more services
Threats

Strong competition from firms like
CRISIL, CMIE, Deloitte, KPMG etc.
which is into core research
Competitors have a broad spectrum
of products
Weaknesses

Narrow spectrum of reports
Research is not core competency
Reliability and trust not high in the
market for reports of IFA

S
W
T
O
RISK MANAGEMENT AUDIT

India Forex Advisors do a preliminary
audit for all their clients and check
their existing hedging effectiveness,
bank limits, charges and transaction
exposure.
Review clients currency risk management policy
Clients banking evaluation.
To identify functional or operational weakness
Examine whether clients cash flows can be better managed
Suggest effective solutions to hedge FX and interest rate risks.

SWOT ANALYSIS
Strength
Research Report
Advanced software tools
Personalized service to each clients
World Class Research Reports
Hedge and Stop Loss Alerts
Weaknesses
Newly formed company has less credibility
compare to early market entrants.
Difficulty in quantifying exposure
Lack of confidence in the data they access
Timely access to data
Opportunity
Risk management as a vital component of
overall strategy.
Threat
Regulations
Competition from Major Firms.
Market Volatility
CUSTOMIZED RISK MANAGEMENT POLICY

India Forex Advisors helps its clients to design
and implement the risk management framework in
a following manner:
Define the various risks in the business.
Analyze the market risks arising due to the business
operations.
Define Hedging program & formulate Risk Monitoring matrix
Define Risk Controls Hedge ratios, maturities, limits etc.
Define Risk Appetite and accordingly decide stop loss levels.
Create Format of reporting and review
Define Front/Mid/Back office Roles and Responsibilities
Setting up Benchmarks and Target rates

SWOT ANALYSIS
Strength
Personalized service to each clients
Weaknesses
Newly formed company has less
credibility compare to early market
entrants.
Lack of confidence in the data they
access
Limited Client Base
Opportunity
Demand in all the sectors
Untapped Markets
Threat
Regulations
Competition from Major Firms.
Several well established firms
providing same services
Technology Based Offerings
IFA Mobile App:
Designed to run on the iPhone, iPad as well as on android platforms
It is an IFA proprietary mobile app created for their clients
Provides access to live market quotes including Forward Premiums, while they
are on the go

IFA Risk Management Software:
Provides for an active management of the currency risk in the volatile
environment
Allows for quantification of risks and monitoring them

IFA Live FX Rate Ticker:
Delivers a vast range of market data on all leading currencies, cross currencies,
NDF rates, LIBOR rates, money market rates, bond yields and interest rates
Not only helps companies keep a track of the current market situation but also
helps them to negotiate rates with the banks/brokers
Technology Based Offerings
SWOT ANALYSIS:

Holistic view of exposures of all your departments
Takes into account all RBI regulations
Pop-up alert notifications when triggers are hit
Scenario Analysis and back testing
Quantify & Monitor all exposures in different currencies-USD, EURO, YEN-
even while you are travelling.
Reduces your decision making time
Heavy user involvement in risk analysis in that it enables them to test for
different profit/loss scenarios which is customizable
Strengths
People may be hesitant to use mobile apps on a full fledged basis in their
mobile phones
Risk Monitoring is a costly and time consuming process
Weaknesses

Growing use of high end phones by financial analysts presents a huge
opportunity for expanding the services in a large scale
Currently, the mobile app allows only for viewing of the live market
quotes on the go. There is an opportunity for enabling the business users
to measure the foreign exchange risks of their business
Opportunities

Mobile apps are not secure in that people will be hesitant to measure the
risks that their business is exposed to
Threats
SWOT ANALYSIS OF BANKING
CONSULTING

Strengths
IFA is in good books of various industry
stalwarts
Swift growth of IFAs client base since its
establishment in 2005
Training using in-house developed case
studies
Internal and external trainers offered
Weaknesses
Trainer details not specified on website
Course structure is not easily available to
customers
Cost of training program is kept under
covers
Does not have any unique product to offer
Opportunities
Offer unique products in the vicinity
Financial sector boom
Client satisfaction
Opening new branches
Tap untapped markets
Threats
Several well established firms providing
same services
Price wars from competitors
SWOT: Advanced
Training
SWOT of Advanced Training