Section 3

Overcoming Barriers to Communication

The importance of non-verbal communication
Barriers to the communication process
Influence of technology on communication

The importance of non-verbal communication

words count for only 7% of communication
types of non-verbal communication


Types of non-verbal communication

body movements
paralanguage
personal appearance
physical environment
personal space
time
touch
signs / emblems

1. Whats the message communicated by
these two pictures?



1. What type of non-verbal communication is
used to send that message?
The message:

Ferrari cares about its stakeholders.

Barriers to Business Communication
Semantic/language
Emotional/psychological
External
barriers
Organizational
Personal/individual
Internal
barriers
Organizational Policy
Status relationships
Organizational facilities
Organizational
Barriers
Attitudes
Lack of confidence
poor attention
Individual
Barriers
Influence of technology on communication

traditional versus modern modes of
business communication
advantages & disadvantages of using new
technology in business communication
Influence of technology on communication