Consumer is the King

Presented by
• Dillip kumar Behera
• Raghavendra Kalyan
• Ramakanth Reddy

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 Who is a
Consumer
Consumer is an individual who
has the necessary purchasing
power to consume good and
services.

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The Truth About Customers
Ten times more expensive to acquire a new
customer than to keep a current customer
- Bain & Company Research

Customers are lost primarily due to

indifference (66%) versus dissatisfaction
(14%)
- Wall Street Journal

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Consumeris
m
• Consumerism is a social movement of
citizens and Govt. to enhance the rights
and powers of buyers in relation to
sellers.

• Business, Govt., consumer groups and

non-profit groups are concerned with fair
treatment of customers in the exchange
process.

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 Consumer and
“Choice”
Consumer considers the following
factors before making a purchase :
• The level of satisfaction derived
from buying goods and services.
• The price he has to pay to make the
purchase.
• Satisfaction derived from
consuming alternative products.
• The price of alternative goods and
services.
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 The Right to
Heard
• This right asserts the ability of
consumers to voice complaints
and concerns about a product in
order to have the issue handled
efficiently and responsively.

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 The Right to Be
Informed
• This right states that businesses
should always provide consumers
with enough appropriate
information to make intelligent and
informed product choices.

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 Right to Be
Safe
• This right provides protection
against the marketing of goods
that are unsafe to health and life

10
 The Right to
Choose Freely
• This right states that consumers
should have a variety of options
provided by different companies
from which to choose.

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 The Right to
Education
• To have access to programs and
information that help consumers
make better marketplace
decisions.

12
 Consumer
Protection
• Physical protection (safety & health).
• Protection against deceptive and unfair
trade practices.
• Protection against ecological and
environmental effects of chemicals,
fertilizers or refinery complexes.
• Protection against monopoly.

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 Why consumer
protection
• To get the real value for his money.

• To effectively organize the consumers.

• To take care of illiterate and ignorant

consumers.

• To prevent the consumers from

exploitation.

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 Agencies ensuring
Consumer Protection
• Self-help groups
(e.g.- Consumer
organizations)

• Business
(by self regulation and fair
deals)

• Government
(by imposing laws and
orders)

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