By:
Mansi Bagalkotkar.
Ankur Shrivastav.
INDIAN PAINT INDUSTRY
Paint Industry
Product Sector
DECORATIVE SEGMENT
Jenson and
Nicholson
6%
Kansai
ICI 8%
Nerolac 13%
Berger paints
11%
MARKET FEASIBILITY
The Indian paint industry is a Rs 49 billion
sector.
Future Scope
Repositioning of existing Brands in Rural
Market .
Broadening of Distribution Network .
Adding more choices for shades and effects .
Enhancing Better Quality
Demand will be generated through the new
constructions coming in housing and
industries.
SWOT ANALYSIS
Strengths