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Social Activism

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Almost any Type of Activism
uses the Internet to Multiply
its Performance.

And Social Media
is Used at least by 60% of Internet
Activists.
Social Activism

Fernando Nunez-Noda
Sept. 24, 2014
Social Activism
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What does it impact/change?
Sandor Vegh:.
Classifying Forms of Online Activism.
Social Media is a channel for people
with little of no access to public
or independent media.
What does it impact/change?
Awareness/advocacy
Social Activism
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Sandor Vegh:.
Classifying Forms of Online Activism.
What does it impact/change?
Organization/mobilization
1. To take
operations
to the cloud.
2. To convene;
provide logistics
and timely
indications
to small or large
crowds.
Social Activism
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Sandor Vegh:.
Classifying Forms of Online Activism.
What does it impact/change?
Action/Reaction
1. To launch
and coordinate
specific
campaigns.
2. To respond to any
unschedulled or
unexpected
situation.
Social Activism
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What does it impact/change?
(Crowd) Funding
1. To get funds,
mainly through
donations.
2. $5.1 billion
in 2013
Social Activism
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Opportunities
Broadcast messages.
Become a media (& Citizen Journalist).
Get funds for your cause.
Get members.
Get support (Petitions).
Establish a solid relationship with high profile media,
journalists and opinion leaders.
Put your organization in the cloud.
Involve influencers.
Perform Social Intelligence.
Crowd everything.
Social Activism
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Social Activism:
Venezuela

Source: The Atlantic, 2014, http://theatln.tc/1nOP5Ck
21% Twitter Penetration
Aprox. 3 Million Tweepsters
74% Express Political Beliefs
Social Activism
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Worldwide #SOSVenezuela Campaign
Social Activism
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Celebrities supporting #SOSVenezuela
Social Activism
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Mobilization
Social Activism
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Thank you
very much!
Social Activism
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Fernando Nunez-Noda is a Venezuelan journalist, specialized in online media.
He is the CEO of 3kats. Fernando is also a Huffington Post contributor on cyber
society topics and served in the past as one of the founders of Venezuelan
Chamber of E-Commerce; Technology Editor El Universal and TalCual
(Venezuelan national newspapers); and digital journalism professor at
Universidad Catlica Andrs Bello. Fernando is also the author of two books:
Gua de Comunicacin Digital (2005, edited by UCAB and sponsored by
Unesco) and Comunicacin social y web (2009, Libros de El Nacional).

Email: nuneznoda@3katslab.com

Twitter: @nuneznoda

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