Bayo= dress

started out as a made-to-measure dress

shop in Makati.
The need to expand grew bigger when
Bayo launched its ready-to-wear line. In
1992, the growing demand triggered the
establishment of Lyncor, Inc., then a
manufacturing firm, to support Bayo.


Brief history
Quality Merchandise.
Quality Service.
Reasonable Prices.
Comfortable and world class shopping
experience.
Fair labor

Philosophy
Advertising and Promotion HIGH
Pricing HIGH
Location MED
Merchandise Assortment HIGH
Store Design and Display MID
Customer Servive MED
Geographic

City/ Municipality:

Luzon, Visayas, Mindanao
Manila, Makati, Davao, Naga, Baguio, Zamboanga

Trinoma, Shangrila, Alabang Town Center, Festival, SM Mall of Asia, SM Sucat, SM Southmall, SM
Marikina, Robinsons MetroEast, SM Fairview, Gateway, SM Masinag, Robinsons Ermita, SM
Megamall, Glorietta1, LCM, SM San Lasaro, SM City North Edsa, Robinsons Magnolia, Robinsons
Galleria, Greenhills, Market! Market!, SM Fairview, Fesival, SM Aura, Greenbelt, Eastwood Mall,
Ayala Terraces, Robinsons Palawnan, SM Baguio, SM Pampanga, SM Clark Pampanga, E-Mall
Naga City, CB Mall Pangasinan, Marquee Mall, SM Sta. Rosa, SM Bacolod, Robinsons Bacolod,
SM Cebu, Robinsons Place Iloilo, Dumaguete, Ayala Cebu, Palawan, SM Davao, Chimes Davao,
Tagum City, Zamboanga


Population Density:
Urban/ Suburban

Market segmentation
Demographic


Age: 23-29

Gender: Female

Family Life Cycle:
Single ( single parents, no children, young married,
separated )

Occupation: Young urban professionals ( students)



Market segmentation
Yellow
Mint
Green
White
Dull Pink
T-Shirt P695
Navy Blue
Orange
Green
Acid
Wash Blue
T-Shirt P495
Dark Blue w/
WS
Blue w/ WS
Light Pink w/
Pink Stripes
Yellow and
WS
Blue and WS
Red and WS


WS=White
Stripes
Sleeveless P445
Blue
Gray
T-Shirt P250
Basic
Basic
PICTURE COLOR CUT PRICE
Yellow
Mint
Green
White
Dull Pink
T-Shirt P695
Navy Blue
Orange
Green
Acid Wash
Blue
T-Shirt P495
Basic
Dark Blue w/ WS
Blue w/ WS
Light Pink w/ Pink
Stripes
Yellow and WS
Blue and WS
Red and WS


WS=White Stripes
Sleeveless P445
Blue
Gray
T-Shirt P250
Basic
Blue
Green
Pink
Pants P995
Black Shirts P895
Black
White
Shorts P795
Basic
Blue
Green
Pink
Pants P995
Black Shirts P895
Basic
Black
White
Shorts P795
Gray
Black
Orange
T-shirt P895
Black
White
3/4
Sleeves
Polo Shirt
P1095
White
Long
Sleeves
Blouse
P1095
Beige
Blue
Long
Sleeves
Polo Shirt
P995
Black
Yellow
Long
Sleeves
Blouse
P895
Black
White
Open
Button T-
Shirt
P1095
Casual (TOPS)
Multicolore
d
shirt P995
Pastel
Blue with
Baby
Pink
Shirt P795
Orange
Black
Shirt P895
Orange Shirt P795
Casual (TOPS)
Multicolored shirt P995
Pastel Blue
with Baby
Pink
Shirt P795
Casual (TOPS)
PICTURE COLOR CUT PRICE
Orange
Black
Shirt P895
Orange Shirt P795
Gray
Black
Orange
T-shirt P895
Black
White
3/4
Sleeves
Polo Shirt
P1095
Casual (TOPS)
White
Long
Sleeves
Blouse
P1095
Beige
Blue
Long
Sleeves
Polo Shirt
P995
Casual (TOPS)
Black
Yellow
Long
Sleeves
Blouse
P895
Black
White
Open
Button T-
Shirt
P1095
Casual (TOPS)
Casual (TOPS)
Orange
with white
Black with
white
Button
down polo
shirt
P995
Casual (BOTTOMS)
Black
Straight Leg
Jeans:
Traditional cut
with a straight
narrow leg
that does not
flare at the
ankles
P1195
Blue
White
Tight/Skinn
y: A close
fit
throughout
the leg
P1095
Cool gray
Dark Blue
Straight Leg
Jeans:
Traditional cut
with a straight
narrow leg
that does not
flare at the
ankles
P795
Prussian
Blue
Blue gray
High rise
Short-
shorts
P795
Blue-violet
Pnk
Light Blue
Yellow
Tapered
Leg: Jeans
narrow
towards
the ankle
P1095
Casual (BOTTOMS)
PICTURE COLOR CUT PRICE
Black
Straight Leg
Jeans:
Traditional cut
with a straight
narrow leg
that does not
flare at the
ankles
P1195
Blue
White
Tight/Skinn
y: A close
fit
throughout
the leg
P1095
Casual (BOTTOMS)
Cool gray
Dark Blue
Straight Leg
Jeans:
Traditional cut
with a straight
narrow leg
that does not
flare at the
ankles
P795
Prussian
Blue
Blue gray
High rise
Short-
shorts
P795
Casual (BOTTOMS)
Blue-violet
Pnk
Light Blue
Yellow
Tapered
Leg: Jeans
narrow
towards
the ankle
P1095
Trendy
Blue
Yellow
White
Black
Blouse P995
Orang
e with
print
Blouse P995
Yellow Blue
Orange
Red
Black
checkered
Blouse P885
Blue Polo P995
Old Rose
and Black
Polo P1045
Gray and
tan
(also comes
in black &
gray)
Dress P1295
Printed
black (also
comes in
blue green)
Dress P1245
Trendy
PICTURE COLOR CUT PRICE
Blue
Yellow
White
Black
Blouse P995
Orange
with print
Blouse P995
Trendy
Yellow
Blue
Orange
Red
Black
checkered
Blouse P885
Dark Blue
Light Blue
Polo P995
Trendy
Old Rose
and Black
Polo P1045
Gray and
tan
(also comes
in black &
gray)
Dress P1295
Trendy
Printed
black (also
comes in
blue green)
Dress P1245
Trendy (TOPS)
Accessories
Brown
Chocolate
N/A
P1299-
2300
Brown
Orange
Red
Green
Beige
Black
N/A P599


Red
Teal
Gold
N/A P599
Red
Blue
Dark Blue
Black
N/A P899


Red
Pink
Black
Orange
Blue
Yellow
N/A P399
Yellow
Black
N/A P2300


Accessories
PICTURE COLOR CUT PRICE
Brown
Chocolate
N/A
P1299-
2300
Brown
Orange
Red
Green
Beige
Black
N/A P599


Accessories
Red
Teal
Gold
N/A P599
Red
Blue
Dark Blue
Black
N/A P899


Accessories
Red
Pink
Black
Orange
Blue
Yellow
N/A P399
Yellow
Black
N/A P2300


Denim
Light Blue
Long
Sleeves
Button
Down
Dress
P1195
Blue Jacket P1095
Light Blue
Long
Sleeves
Button
Down
Dress
P1095
Blue blouse P1095
Dark Blue
Long
Sleeves
P995
Denim
PICTURE COLOR CUT PRICE
Light Blue
Long
Sleeves
Button
Down
Dress
P1195
Blue Jacket P1095
Denim
Light Blue
Long
Sleeves
Button
Down
Dress
P1095
Blue blouse P1095
Denim
Dark Blue
Long
Sleeves
P995
http://bayo.com.ph/
http://www.scribd.com/doc/60472086/Ba
yo-Company-Final
http://www.gti.com.ph/2011/03/bayo-
increases-efficiency-with-retail-pro/
http://www.marketing-
interactive.com/bayo-unica-hija-merger-
revealed/