By MOULAKHI CHATTERJEE

 Housing Development Finance Corporation Limited known

as HDFC Bank Ltd, was established in the year 1994.
 It was one of the first banks to receive an 'in principle'
approval from RBI, for setting up a bank in the private
sector.
 Its registered office is in Mumbai.
 It has 1412 branches and over 3275 ATMs across India.
 It has an authorized capital of Rs 550 crore (Rs5.5 billion),
of this the paid-up amount is Rs 424.6 crore.
 The bank has about 570,000 shareholders. Its shares are
listed in Mumbai and National Stock Exchange, while its
American Depository Shares are listed on the New York
Stock Exchange (NYSE), under the symbol 'HDB'.
 Customer service of the highest order.
 Value of money for customer. 
 Professionalism in carrying out business
 Innovative products to cater to different customers.
 Use of technology to improve service standards. 
 Increase market share.

Organization’s prime aim is to become the top new Life

Insurance Co. in the market.
 It is a form of Contract or Agreement under which one
party agrees in return for a consideration to pay an agreed
amount of value.

 Business insurance is nothing but spreading and managing

the risk among many business owners.

 Insurance means sharing loss willingly by contributing a

small amount towards a common fund.
 Life Insurance is a contract of payment of a sum of money
to the person.
 Life insurance or life assurance is a contract between the
policy owner and the insurer, where the insurer agrees to
pay a sum of money upon the occurrence of the insured
individual's or individuals' death or other event, such as
terminal illness or critical illness.
 It help to secure the future of children for college/educational
purposes as the amount of life Insurance Policy increases on a minor’s or
parent’s life.
 Life Insurance can be useful in paying estate taxes, along with other
estate settlement amounts.
 In Business Transfer, life insurance can provide ready cash to finance a
transaction.
 Life Insurance helps retain your Business from the loss of a key
employee.
 Benefits may be used to help pay expenses such as final illness, funeral
costs, eliminating the need to sell estate assets to cover these costs.
 The growth of a cash-value policy is tax-deferred - you do not pay taxes
on the cash value accumulation until you withdraw funds from the
policy.
 It stands for Insurance Regulatory and
Development authority.
 It was established to end the monopoly in
the Insurance sector.
 Founded in 1825
 Head office is in Edinburgh Scotland (U.K)

Standard Life is a strong, financially secure business and a

market leader in the UK Life & Pensions sector.

HDFC Standard Life is a strong, financially secure business

supported by two strong and secure promoters – HDFC Ltd
and Standard Life.
 It’s the joint venture of Standard life & HDFC ltd.
 Its key strengths are financial expertise, range of solutions
for customers.
 Its good track record i.e. gross premium income,Rs
5,564.69 cr for the year ending March 31 2009.
 The company has covered over 8, 33,070 lives as on March
31, 2009.
 Individual products  Group products

i. Investment plan i. Group term insurance

ii. Savings plan ii. Group Unit-Linked plan

iii. Pension plan iii. Group variable term

iv. Term assurance plan

insurance
iv. Development insurance
plan
This is 'the most successful and admired life
Insurance company, which means that they are
the most trusted company, the easiest to deal
with, offer the best value for money, and set the
standards in the industry'.
 Integrity
 Innovation
 Customer centric
 People Care “One for all and all for one”
 Team work
 Joy and Simplicity
 “Financial Consultants” means and includes an
Agent. Actually Financial Consultant means who
is ready to sale financial products of the
Company.
 “Company” here refers to HDFC Standard Life
Insurance ltd.
 Under IRDA act 1999 Agent means licensed under
section 42 of the Insurance act 1938 and
appointed by the company .
General Criteria Essential Documents
 Person should live at  Address proof
least lest 3 years in  Draft payable at
NCR.
HDFCSLIC, MUMBAI.
 Family annual income
 8 photograph
should be more than 3,
 Education proof
00,000.
 Person should at least  Pan card
be Graduate.
 Age more than 25
years.
 IRDA Training – 100 hrs training in registered
institution & compulsory for every F.C
 Disha Training – Hones your selling skill for
insurance, enables to understand customer
need & insurance solutions.
 Advanced Training – 3 day training given in
HDFC office to make aware of all SLIC
Products.
 Accounts
 Audit & Risk management
 Actuarial
 Administration
 Business Research & Planning
 Channel Development
 Sales Support
 DATA BASE
↓
SELECT ONE FROM THE DATA
↓
MADE A TELEPHONE CALL TO FIX AN APPOINTMENT
↓
MEET THAT PERSON
↓
TRY TO CONVINCE HIM
↓
GIVE HIM THE FORM AND ALL NECESSARY INFORMATIONS
↓
AFTER SUBMITTING THE FORM, CLOSE THE CALL.
 Disclose his license to the prospect if so demanded.
 Disseminate the requisite information in respect of
Insurance products.
 Disclose the scales of commission in respect of the
Insurance product.
 Indicate the premium to be charged by the Insurer for the
Insurance.
 Render necessary assistance to the policyholder or
claimants or beneficiaries in complying with the
requirements for settlements of claims by the insurer.
 Inform promptly the prospect about the acceptance and
rejection of proposal by the insurer.
 Regulation 3(2) – An insurer or its agent shall provide all
material information in respect of proposed cover to the
prospect.
 Regulation 3(3) – Where the prospect depends upon the
advice of the insurer or his agent, such a person must advice
the prospect properly.
 Regulation 3(5) – In the process of sales, the insurer or its
agent shall act according to the code of conduct prescribed
by:-
1.The authority
2. The council that have been established under
sec 64C of the recognized professional body or association
of which the agent is a member.
 Regulation 11(4)- Any breaches of the obligation cast on
insurer or agent interim of these regulations may enable
authority to initiate action against each or all of them
TAX BENEFIT SECTION
 STRENGTH:-
1. One of the largest private sector insurance
co. in India.
2. Most widely recognized Indian brand
symbol.
3. Customer centric.
4. Large network.
5. Experienced Manpower.
6. Committed for better service.
WEAKNESS:-
•Most of the persons are not so aware
with other member.
•Lack of faith of customers on the
private Insurance co.

OPPORTUNITY:-
•Markets grow every day.
•Good future in insurance sector.
•Every one thinks about insurance .
THREATS:-
•Competitive market.
•Unstable market.
•More competitors are coming.
•Customers are looking for greater
value of money.
•Competitors are coming with new
products.
•Continuous changes are taking place
in the field of insurance.
•Rules and regulations of IRDA are
always changing.
 Life Insurance is the safest Investment among various
Investments.
 87% people consider life insurance policies as the safest
investment avenue.
 Preference for mutual fund is 11%.
 Investment in equities is 10%, debentures are 1%, and pension
plan is 9%.
 People are apprehensive to invest in mutual funds, stocks,
bonds, debentures etc.
 People who have invested in HDFCSLIC & who have not, both
are ignorant about HDFCSLIC products.
 The second most preferred investment option is bank deposits
with 39% preference and shares with 10% preference & that
also by white collared business men.