Program CSR Telkom :

Indonesia Cerdas Internet 2014

Organize :
Content :
Latar Belakang
Program : Indonesia Cerdas Internet
Latar Belakang
250
MILLION PEOPLE
75
LARGEST POPULATION
IN THE WORLD
th
MILLION ONLINE
POPULATION
BY THE END OF 2013
Source : eMarketer , Indonesia Online, March 2013
Manfaat Internet untuk Perempuan
Hasil Survey QB Leadership 2012
3 Kelompok Perempuan (Wirausaha, Professional, Rumah Tangga)
95% Perempuan Enterpreneur mengungkapkan bahwa Teknologi bisa
membantu mereka untuk lebih sukses dibanding pria (Peningkatan kemampuan
bisnis, produktivitas, sekaligus keuntungan usaha)
Bahkan 45% Perempuan Enterpreneur mengungkapkan dengan teknologi
mereka bisa mencari supplier baru yang lebih kompetitif di luar negeri untuk
menciptakan produk baru yang lebih baik secara kualitas.
Perempuan profesional memanfaatkan internet untuk mengembangkan
kemampuan diri dan produktivitas bekerja (menyelesaikan pendidikan formal
melalui internet, promosi diri, korespondensi, dan membuat online workshop
diseluruh dunia)
Perempuan rumah tangga mengungkapkan bahwa internet meningkatkan
pengetahuan sehingga lebih pandai dan berpikiran terbuka






Sumber:
http://female.kompas.com/read/2013/05/10/11214189/Ibu.Rumah.Tangga.Juga.Butuh.Teknologi
Presiden RI
Telkom menjadi Perusahaan terkemuka di ASEAN
dan masuk dalam 500 perusahaan Fortune
Telkom menjadi emiten dengan predikat blue chips
Telkom membangun infrastruktur broadband dari
Sabang sampai Merauke
Menteri BUMN
Memperkuat Ketahanan Nasional
Menjadi economic driver
Champion di pentas Global
Indonesia Digital Network
Digital Society Digital Media Digital Ecosystem
Telkom Leveraging the ecosystem-based innovation in Digital Media &
Edutainment, Business solution and Enabling Platform Ecosystem.
Embracing productivity and competitive edge to the nation
Digital Ecosystem : Telkom provide the mega connection to all Indonesian enterprise in
various industry in order to bring productivity in the maximum level
Digital Society : Telkom provide the gate to empower Indonesia society becoming ready
to embrace the global competitiveness



Indonesia Digital Network
High Speed Optical
Access Network
25 juta Homepass
3 juta WiFi
IP and Optical
Backbone Network
40 Node Tera Router
90 ribu km Fiber Optic
until 2017
Convergence Service
Platform
Multi Services
Multi Screen
So, what The Program ?

Dari 250 juta penduduk
Indonesia tercatat 75 juta
penduduk sudah Online
Internet dan sisanya belum
online
Telkom berpeluang
berkontribusi secara optimal
untuk melakukan edukasi
Internet Dasar bagi Masyarakat
Indonesia yang belum Online
Telkom berpeluang
berkontribusi secara optimal
dalam program upgrade untuk
Masyarakat Indonesia yang
telah Online
Measurement of Success :
Asumsi volume th berikutnya
Pre-Post Test
Standarisasi Content

Number of trained
participants
Number of Trained
Participants
ICT Literacy for All
Network of TELKOM and
INTEL Education Program
Proven increase of
internet connectivity
2014
Value Program Indonesia Cerdas Internet :
International Sertification : Content & Module
Engagement All Parties : Government, NGO, Telkom,
Implementer (MD Media)
Leverage Qualified Master Trainer
Sustainable Program : BLC Awards
Integrated Digital Champaign
Indonesia
Cerdas Internet
MD Media :
Implementer
Intel :
Sertifikasi & Content
Titian Foundation :
Monitoring & Reporting
Engagement All Parties :
Powerfull Synergy :
Number of trained
participants
TELKOM
BLC throughout Indonesia

Connectivity
Indie Schools
Networks
TITIAN
Monitoring Competence
Reporting System
CSR System
Network
MD MEDIA
Organizer Competence

Resourches
System
Networks All 61 Cities
INTEL
International ICT Curriculum
Certificate endorsed by the
GOI
Well Trained Master Trainers
Formal (teachers) and Non
formal (community) network
Roles & Responsibilities :
Number of trained
participants
Intel MD Media Titian Foundation Telkom
Roles:
- Content expert (ICT
Curriculum)
- License Provider
Roles:
- Workshop and onsite
training organizer

Roles :
Complience All The
Procedure
Roles :
Provide connection to all
Indonesian enterprise
and the gate to empower
Indonesia society
becoming ready to
embrace the global
competitiveness
Responsibilities:
- Train 1000 master
trainers
- Monitor the quality
of the education
program
- Assure the
certification process
- Provide education
seminar in 10 cities
Responsibilities:
- Koordinate BLCs as
workshop centers
- Invite participants
from 51 cities
- Program deployment
(System, workshop,
trainings, human
resource)



Responsibilities:
- Monitoring The
Program
implementation

Responsibilities:
- Provide Broadband
Learning Center
- Funding All The
Activities
Getting Started
Essential Course
32 hours of training
International Intel Certificate
Teacher & Student
Formal Education :
Intel Teach
10 hours
Basic computer literacy for adult learners
Basic Entrepreneur skills
International Intel Certificate
Community
Non Formal Education :
Intel Easy Step

International Sertification :
BLC
Training
Easy Step
(untuk Masyarakat umum)
Intel Teach
(untuk Guru)
International Sertification :
KURIKULUM EXPERT
TAHAPAN
INTEGRASI TIK
Dampak Transformasi
Akses
Konektivitas
Infrastruktur
Kurikulum & Penilaian
Pengembangan
Kebijakan
Riset & Evaluasi
Pengetahuan Dasar dan Melek
Internet
Menjadi menggunakan Internet
minimal 3x dalam 1 minggu
BLC, Sekolah, Rumah
WIFI ID


Dasar Internet
Pembuatan Email
Pembuatan SocMed & Blog

Kebijakan sinergi terhadap hasil, akses, dan pembiayaan
Timbal balik untuk pengembangan berkelanjutan
Pengetahuan dan Penerapan
Tingkat Lanjut untuk Internet,
SocMed, eCommerce, dan
menggunakan Internet setiap
hari
BLC, Sekolah, Rumah
WIFI ID

Kurikulum Lanjutan
Pemanfaatan SocMed
Pembuatan Blog
E-Commerce
Imitasi Konsep, Penerapan
Tingkat Lanjut dalam Bisnis &
Wirausaha, Best Practices,
Jaringan Pertemanan, Sertifikasi,
dan meningkatkan usage
internet per hari diatas 3 jam
Sekolah, Kampus, Mall
WIFI ID

Kurikulum Mahir & Professional,
Kurikulum Mampu-Terap
Internet Sehat dan Bisnis Online
Basic
ICT
Advance ICT Expert ICT
Peserta IRT, Murid SD, PNS, Ortu Murid
Guru, Pelajar SMP & SMA, Usaha
Mikro Kecil
Guru IT, Mahasiswa, Usaha Kecil
Menengah
Kurikulum Dasar
Peningkatan Pembelajaran & Bisnis
KLASIFIKASI PESERTA
IRT, PELAJAR SD, PNS, ORTU
MURID
LOW
GURU, PELAJAR SMP & SMA,
SMALL ENTERPRISE
MED
GURU IT, MAHASISWA, MEDIUM
ENTERPRISE
HIGH
Active Learning :
Steps :
Provide education internet seminar in 10 cities
(total audience 10.000 ; @ 1000 participants)
Educate 150 K 300 K teachers and community on
ICT in 61 cities
Train Intel Teach to 1000 teachers in 10 cities.
@ 100 Master Trainer
Active Learning :
Identify &
Gather the
target
Create
Master
Trainers

Program
Expansion &
Maintainance
Active Learning : Master Trainer System
Select
representatives (10
teachers in each city)
of 61 cities for ToT
Train the selected to
be Master Trainers
based on regions (3
training regions)
Trained-Master
Trainers train
teachers/community
in The Respective
Cities
Active Learning can reach until
300,000 participants
Intel
2 Master Trainers
Jogjakarta
110 MT from 11 Cities in Sumatera +
100 MT from Jogjakarta
Sumatera and
Jogjakarta
Each MT will train 30 MT.
Total = 6,300
Sumatera and
Jogjakarta
Each MT will train 30 PT. Total
= 189,000
Malang
Banjarmasin, Balikpapan,
Malang: 120 MT
Banjarmasin,
Balikpapan,
Malang
Each MT will train 30 MT.
Total = 3,600
Banjarmasin,
Balikpapan,
Malang
Each MT will train 30 PT. Total
= 108,000
Surabaya
Surabaya = 300 MT
Surabaya and
other cities
Each MT will train 30
MT. Total = 9,000
Surabaya and
other cities
Each MT will train 30 PT. Total
= 270,000
See scenarios
Intel Teach Essential Course Training
Easy Step Essential Course Training
12 17 Mei 2014
122 Guru
dari 61 Witel
Training for
Trainer
122 Master
Trainer
Kick Off Program Indonesia Cerdas Internet :
Hari Pendidikan :
5 9 Mei 2014
Kota Pendidikan :
Yogyakarta
MoU Diknas 61 Kota
@ Creative Digital
Village
Yogyakarta
19 24 Mei 2014
Waktu Training 08.00 16.00
42 Guru dan Kepala Sekolah SD
19 24 Mei 2014
Waktu Training 08.00 16.00
40 Guru dan Kepala Sekolah SMP
19 24 Mei 2014
Waktu Training 08.00 16.00
40 Guru dan Kepala Sekolah SMA
Yogyakarta
Lokasi
Batch 1 : Indonesia Cerdas Internet :
Jogjakarta
(19
th
-24
th
May)
Coverage: 11 cities in
Sumatera + Jogjakarta
participants
Target participants:
110 teachers invited by
TELKOM
100 teachers invited by
Intel

Surabaya
(2-6 June)
Coverage: Banjarmasin,
Balikpapan + Malang
participants
Target Participants
20 teachers invited by
TELKOM
100 teachers invited by
Intel
Batch 1 : Indonesia Cerdas Internet :
Intel Teach Essential Course Training
Easy Step Essential Course Training
Juni 2014 Februari 2015
122 Master Trainer
(2 orang disetiap Witel)
Pelatihan Internet
22,500 orang
tersertifikasi paham
dan mampu
menggunakan
internet
Batch Selanjutnya :
Simulasi Pelaksanaan BLC Training setiap Sabtu Minggu
NO Bulan
Tanggal
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
1 Juni 20 20 20 20
2 Juli 20 20 20 20
3 Agustus 20 20 20 20 20
4 September 20 20 20 20
5 Oktober 20 20 20 20 20
6 November 20 20 20 20
7 Desember 20 20 20
8 Januari 20 20 20 20
9 Februari 20 20 20 20
Sustainable Program :
BLC Awards

Business Online Competition
Blogger Competition
Blog Competition
Photo Competition @ Instagram
Sustainable Program :
BLC Awards

PHOTO
COMPETITION
Selama Program Indonesia Cerdas Internet akan
disosialisasikan dan ditraining tentang Instagram, selanjutnya
dipacu untuk aktif dan konsisten upload foto melalui
instagram sebagai medium menebarkan inspiratif kebaikan
dalam kehidupan, 3 foto terbaik akan dipilih pada akhir
periode untuk menerima Telcomunicare Award
BLOGER & BLOG
COMPETITION
BUSINESS ONLINE
COMPETITION
Selama Program Indonesia Cerdas Internet akan
disosialisasikan dan ditraining tentang membuat blog dan
selanjutnya dipacu untuk aktif menjadi blogger-blogger yang
secara konsisten menggunakan medium blog untuk
memberikan inspirasi dalam kehidupan, 3 Blogger dan 3
Blog terbaik akan dipilih pada akhir periode untuk menerima
Telcomunicare Award
Selama Program Indonesia Cerdas Internet akan
disosialisasikan dan ditraining tentang bisnis online
selanjutnya dipacu untuk menjadi pelaku bisnis online,
dengan gerbang awal melalui speedy instan surprise dan
diharapkan secara konsisten menggunakan medium internet
untuk meningkatkan perekonomian, 3 pelaku bisnis online
alumni Telkomunicare Internet yang sukses akan dipilih
pada akhir periode untuk menerima Telkomunicare Award
Sustainable Program :
Master Trainer Rewards

Develop system to standardize, track, monitor,
evaluate and manage the schedule

Standardize
Each MT will be guided by the same sets of standardize training
Track
Each MT should input their ID
Participants that MT trained should also be recorded by MT
Monitor
Based on the track system. Intel MT could monitor how many participants have the 1
st
layer
trained. The 1
st
layer could monitor the 2
nd
layer and so on.
Evaluate
Every participants will be given two types of evaluations
Participants Evaluation -> Measure participants competence
Trainers Evaluation
BLC Management
Workshop management: Time, date and place of training will be recorded on the system to
avoid having the same workshop at the same time and place.
Sustainable Program :
Master Trainer Rewards

Goals:
To motivate MT to train more participants
Ensure a small number of span of control
Easier to track and monitor MTs

How:
Reward is given to the highest achieving points; calculated not only for
how many has he/she trained but also how many has his downliner
trained.

System Reporting:
- System reporting will be done through the MT information system
management. The system will record, how many participants of the
training, how well is the training, and evaluate participants skills after
the workshop.

Integrated Digital Champaign :
Social Media & Official Website
BLC sudah berlangsung dari 2013 sebagai strategi Community Public
Relation PT Telkom, perlu menjangkau social media sebagai salah satu
channel komunikasi, mengingat aktifnya user social media di Indonesia.
INTERNET USERS
Sumber: http://www.slideshare.net/thinkfresh1/indonesia-digital-landscape-011013
DATA SOCIAL MEDIA USERS
DI INDONESIA
Facebook users: 48 juta
(No.4 terbesar di dunia)

Twitter users: 29,4 juta
(No. 5 terbesar di dunia)
http://inet.detik.com/read/2013/08/21/112
207/2336008/398/5/posisi-indonesia-di-
percaturan-teknologi-dunia
http://mashable.com/2013/11/20/twitter
-users-countries/
Thank You ...