Zenith Wealth

Management
Business Plan
PREPARED BY :-

VAGEESH KUMAR 212038
AKASH NIJHAWAN 202002
ANWER RAHI 202009
NITISH SHARMA --202024
RAKESH -- 202025
Introduction
Zenith Wealth Management will be a
financial planning and estate planning
consultancy.
Serving Delhi/NCR region.
offered products and services include
mutual funds, equities, estate planning
and an intensive market research for our
clients along with advisory.
Mission
Our mission is to provide comprehensive
financial planning services for our
customers. We exist to attract and
maintain customers. When we adhere to
this maxim, everything else will fall into
place. Our services will exceed the
expectations of our customers.

Objectives
The objectives for the first three years of
operation include:
To create a service-based company whose primary
goal is to exceed customer's expectations.
To increase the number of clients served by at least
20% per year through superior performance and
word-of-mouth referrals.
To develop a sustainable financial management
company that generates value for their customers.

Competitive Advantage
Experience
Customer Relationship
Network in the industry

Startup Plan
Arrange a mutual fund AUM of
approximately 50 cr.
This will be done through present contacts
and we are almost certain of this value.
This will generate a trail income for us that
will help us to sustain initially.
We will initially register as a partnership
firm.
Startup Expenses
Desk, chair and file cabinet.
Couch and table.
Scanner, copier.
Laptop with printer, CD-RW, and Internet connection (we shall use our personal
laptops initially).
Landline Phone and 2 Mobile phones.
Legal fees for business formation.
AMFI/ IRDA License
Crisil software for generating financial plans, maintaining client portfolios and
generating research reports.
The office space will be rented at an approx. cost of 40k per month
Runner and an office boy.
Approximate Initial Capital 3 Lakhs (Contributed By Partners)
Running Cost 90 - 100k per month.



Service Offerings
Stocks
Fee sharing tie-up with a local broker
Mutual Funds
Acquire an AMFI license
Estate planning
Through an attorney specializing in tax
consequences
Life and General Insurance
get empanelled with only one life and general
insurance company
Service Offerings
Real Estate
Empanel a real estate broker
PMS/ Alternate investments
PE funds, Equity PMSs and other structures
Opportunity
[src: http://www.cognizant.com/InsightsWhitepapers/Wealth-Management-in-India-
Challenges-and-Strategies.pdf]
The total size of the HNWI population in
India is just 53,000 but its growing at over
20% CAGR.
The value of liquid assets expected to
grow at 19.8% CAGR.
India is one of the fastest growing wealth
management markets.


Opportunity
Opportunity
The mass affluent segment ($50K to
$75K), constituting approximately 37% of
the total number of wealthy individuals,
holds liquid assets of $54 billion.6 This
segment is expected to grow at CAGR
17.5% and, consequently, is expected to
demand a higher level of wealth
management services.

Market Segmentation
Marketing Strategy
Use existing network of relationships to fetch the
first set of clients.
Build strong and lasting relationships
Emphasize on comprehensive research and
different product offerings.
Turn prospective clients into long-term
customers by assuring them a secured future.
Concentrate to build our mutual fund AUM and
focus on Systematic Investment Plans.
Revenue Model
Two Sources
Advisory fee (from clients investing less than
25 Lakhs)



Commissions from sales of instruments
(varies depending on product and company)
Investment Range Advisory Charges (%)
Upto 10 Lakhs 2%
10 Lakhs 25 Lakhs 1%
Above 25 Lakhs NIL
Sales Forecast
No operational activity in first month
This period will be used in setting up the
business
Revenue will begin to occur during the
second month.
Fourth month onwards we will be receiving
the actual revenue from commissions.
We aim to receive break even in 8
th
month
of service.
Risks and Risk Mitigation
Failure in Convincing Investors
Mitigation Measure: Relationship Building and
intensive CRM
Partnership Dispute
Mitigation Measure: Trust and Team Building,
Share details among each other.
Market Risk
Mitigation Measure: Intensive market
research, diverse portfolio.