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Adventure Works

2008 Sales Proposal


Linda Martin
Senior Vice President
Worldwide Sales
March 24, 2008
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The
Concept
The
Opportunity
The
Potential
Just-in-time retail
inventory
Reduced overhead
costs
Increased customer
satisfaction
Executive Summary
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A review of our current products and profits
2007 sales research
Proposed new products
Costs on return and investment projections
Terms and conditions
Strategy and schedule
Sales and marketing needs
Questions and answers
What Well Cover Today
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Kashmir Store
Fine Shawls
Designer Apparels
Handcrafted home decor
Handmade artifacts
Kashmiri traditional jewelry
Dried fruit and spices
Kashmiri cultural products
Sikkim Store
Sikkimese Artifacts
Dragon jewelry
Ethnic Jewelry
Antique Ornaments
Lepcha & bhutia jewelry
Rare handcrafted articles
Vintage Tibetan Products
Our Products
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2005 2006 2007
Revenue 10.1 27.7 50.0
Cost of Goods 1.8 3.1 4.6
Gross Profit 8.3 24.6 45.4
Total Expenses 3.3 8.1 15.3
Pre-Tax Profit 5.27 16.5 30.1
Pre-Tax Profit as
Percent of
Revenues
64.6% 59.6% 60.2%
Previous Year Profits
(in millions)
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Customers
2008 is projected to attract 920,700 new
customers
27% of first-time customers have become
repeat customers
Transactions
Average sales transaction = $52.17
75% of customers have bought at least one
non-sale item in addition to a sale item
2008 Sales Research
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Survival gear
Sportswear
Outerwear
Off-road bicycles
Fishing equipment and tackle
Canoes and personal rowing shells
Proposed New Products
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Costs
ROI
0
1
2
3
4
5
2007
2008
2009
2010
Costs
ROI
Costs of Return on
Investment Projections
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Terms and
conditions
#1
Terms and
conditions
#2
Terms and
conditions
#3
Terms and
conditions
#4
Terms and
conditions
#5
Terms and Conditions
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Strategy
Tactic #1
Tactic #2
Tactic #3
Strategy
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Adopt
plan 3Q08
Implement
4Q08
Evaluate
3Q09
Adjust
4Q09
Schedule
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Close sales faster
Present complex concepts quickly and
clearly
Leverage database information (sales
numbers, customer locations, etc.)
Sales and Marketing Needs
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Need and solution #1
Need and solution #2
Need and solution #3
Need and solution #4
Need and solution #5
Close Sales Faster
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Need and solution #1
Need and solution #2
Need and solution #3
Need and solution #4
Need and solution #5
Present Complex Concepts
Quickly and Clearly
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Need and solution #1
Need and solution #2
Need and solution #3
Need and solution #4
Need and solution #5
Leverage Database Information
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Questions and Answers
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