TOYOTA INDIA
Product length
SEDAN SUV/MUV
TOYOTA INNOVA
Family size:
Large family size as in
India would Increase
opportunities for groth in
sales of Innova or
Fortuner .
Income:
People falling in category of
upper middle high income
group and who have ability
and willingness to buy
,would go in for Toyota cars
like land
cruiser,prado,camry,etc.
• Differentiated Pricing :
Location Pricing : Toyota cars are
priced differently in different states. Car
cost remains the same across the country
but the road tax and insurance rates
differ in different states.
Dealer
End Consumers
AMITY GLOBAL BUSINESS SCHOOL
CHANDIGARH
45
FUTURE PLANS &
OPPORTUNITY
CARS TRUCKS
• MATRIX * TACOMA
•VENZA * TUNDRA
•AVALON
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Autoexpo magazine
www.Toyotabharat.com
www.Driveinside.com
www.Carwale.com