MEME SHIRTS

A CUSTOM MEADE T-SHIRT COMPANY

About the Company
Meme Shirts is an innovative business that follows the trend
of social networking sites like 9GAG.com, etc.
It allows people to decide what Meme graphics and text that
will be printed on their shirts. In that case, it will fit to what
they desire and what they need although the company has its
own premade design also.
The company is founded by the 9GAG.com and Internet
Meme enthusiast; Edsel Matt O. Morales, Chardy C.
Fernando and Ace Angelo C. Montecalvo.
It will be situated in front of Gaisano Mall, Butuan City which
has a good ambience and structure for walk-in customers.
The company has its website also which is mainly for online
customer in which they can pre-order shirts prior to their visit
in the establishment.

Products

The idea of this company is the trend of Internet
Memes in social networking sites.
The founders thought that why not print out those
Internet Memes on shirt.
It will be funnier, more attractive and can be a
form of expression in real life.
The best thing about this is, you can select your
own graphics.
The company is build for customers satisfaction
considering their personal expression and views
regarding the shirts design.

Competitive Edge
Meme Shirts is a company that is willing to
provide a good service in every customer.
The difference between Meme Shirts and
other shirt-printing company/store here in
Butuan City is that Meme Shirts will be grateful
to print your design to any quantity.
Being that said, the company focuses more on
quality over quantity thats why the company
seeks the leading shirt manufacturing
company for the best quality plain-colored
shirts.

Management
The company is proud to announce that the founders
experience in managing business and building an E-
commerce site is not new to them.

Founder/Staff: Edsel Matt O. Morales
Chardy C. Fernando
Ace Angelo C. Montecalvo

E-Commerce Site Administrator: Chardy C.
Fernando

Social Networking Sites Administrator: Ace Angelo C.
Montecalvo
Store Manager: Edsel Matt O.
Morales





Meme Shirts projects to have sterling
sales in the next year or two.


Mission

The companys mission is to provide the best
quality and/or self-customized Meme shirts.

Key to Success
Ability to adapt on the changes regarding the
new trends.
Exceed customers expectations by offering
fast services and high quality products.
Provide a secure E-commerce site to avoid
loss of potential investors and customers.

Long Term Aim of the
Business
Meme Shirts, like any other company, want to
extend their business in any medium or
platform. The company also wanted to be
considered as one of the best in the industry in
which they are involved.

Objectives
To become known as the premier custom shirt
sublimation service.
Achieve profitability within 12 months.
Design and implement strict financial controls
to help ensure success.

SWOT Analysis
Target Market
Meme Shirts has chosen these two market
segments; the most active in social networking
sites which are the young ones or teenagers
for online store. Second the walk-in customers
which probably still the younger ones because
they tend to wear shirts frequently.
Young ones or teenagers nowadays are the
most active in social networking platforms. By
getting involved with it, people will be aware of
Meme Shirts outside the area of Butuan City.

Benefits to Clients
Meme Shirts showcases the creative mind of
customers by featuring their shirts on the
online store upon their approval to publish it.
The quality over quantity is a great deal to the
customers.

Marketing/Sales Strategy
The marketing campaign will seek to increase
visibility for our company, Meme Shirts,
emphasizing the ability of the customer to buy
shirt or just the design.
Meme Shirt will use online advertisements to
market its products. The business will also
advertise its products on social networking
sites like facebook, google+, twitter, etc.

Cont.
Sales Strategy
We plan to sell our products online through our
e-commorce website. This will involve asking
for the customers information for delivery.
Pricing
We want to charge our customer with the most
reasonable price. The design and delivery cost
will be added to the price of the product. Our
shirt has the minimum price of Php 200.00 and
can go up to Php 400.00.


Research and Development
Marketing research is necessary for our
business to succeed. Meme Shirt will research
about its competitors in the business. We will
find ways to set our business apart from the
others. Our company will also find ways to
improve its products through research. An
online survey will also be done in the website
to find out what our customer needs.

Staffing and Operations
This company will be run by its cofounders.
This will be divided into three departments.
Namely, the website department, production
department, and sales and marketing
department. The website department will be in
charged with the security of the websites
transaction. The management of the inventory
system of the business. Since most of the
transactions are done online, this business will
not need many employees. This business will
be comprised by few yet skilled and competent
workers.

Staffing
This company would prefer applicants with at
least two years of experience on any IT related
jobs. Applicants will take the companys
Aptitude Test. Those who will pass the test will
be interviewed by the managers according to
their field of expertise or the position that they
have applied for.

Training Plans
All of the staffs will undergo series of trainings
and seminars to enhance their skills in their
field of expertise. Special training will also be
provided to newly hired employees. The whole
team will also undertake team building
workshops for at least twice a year.
Trainings will be compulsory and sanctions will
be given to those who failed to join any
training related activity without any valid
reason. All of the expenses inquired during the
trainings will be paid by the company.

Operations
The company will need a dedicated server and
a database for its online transactions and for
product sales and inventory purposes. Each
employee will be issued with one desktop
computers except for the production unit who
will only receive 1 computer. The production
unit have printers t-shirts. Inkjet printers will be
provided to the product designer. The t-shirts,
and other raw products will be provided by the
third party companies.

Cont.
The business will be done in a two storey
building. The first floor used for storage and
production purposes. The second floor will
serve as the main office of the business. The
company will have a landline and an internet
connection.
The database will be purchased from the IBM
Company and computers will be from Acer.
Inkjet printers will be provided by Canon Inc.
The t-shirt will be from Grandsler. The
company will be subscribing to PLDT for the
landline and internet services.

Financial Projections
I Key Assumptions
II Profit and Loss Accounts
III Balance Sheets
IV Cashflow
Key Assumptions
The required start-up fund would be from
owners equity worth 3 million pesos. The
business would need 9 employees aside from
the three managers. The Website Security
administrator, Database administrator,
Designer, Sales analyst, Marketing specialists
will be receiving 10,000.00 per month and the
production unit will also receive 7,800.00 per
month.

Profit & Loss Accounts
Our projections shows that this business is
profitable. The complete list of the projected
profit forecast is shown on the appendix.
The table below shows the summarized
profit forecast for the next three years.
Year One % Year Two % Year Three %
Income
Product/Service A

4,000,000

5,000,000

6,250,000

Total Income

4,000,000 100.00%

5,000,000 100.00%

6,250,000 100.00%
Cost of Sales
Product/Service A

1,760,000

2,200,000

2,750,000
Total Cost of Sales

1,760,000 44.00%

2,200,000 44.00%

2,750,000 44.00%
Gross Margin

2,240,000 56.00%

2,800,000 56.00%

3,500,000 56.00%
Total Salary and Wages

442,149 11.05%

455,215 9.10%

468,672 7.50%
Total Fixed Business
Expenses

1,039,800 26.00%

1,070,994 21.42%

1,103,124 17.65%
Operating Income (before Other
Expenses)

758,051 18.95%

1,273,791 25.48%

1,928,204 30.85%

Total Other Expenses

312,086 7.80%

415,234 8.30%

546,117 8.74%

Net Income

445,964 11.15%

858,557 17.17%

1,382,087 22.11%
Balance Sheets
The Balance Sheet at the end of Year is
shown on the appendix. It shows a healthy
surplus of current assets over current
liabilities. Our base period asset would amount
up to 2,550,000 and at the end of the year it
will amount up to 2,995,964.
We have shown a conservative funding
position, which does not include any of the
additional capital that we hope to secure.

Cash flows
In our Cash Flow projection, we have
assumed that our beginning balance would be
202,000.00 and in the first two months, the
business will have a deficit cash flow of 11,496
.00 because our total cash outflow would
be 211,496.00 while our total cash inflow from
our sales is only 200,000.00. This is because
the cost of our sales, wages and salaries, and
the fixed business expenses is bigger than our
income. However, during the third month our
cash flow would be 16,504.00 and during the
last month of the year our cash inflow would
amount to 81,123 and our ending cash
balance would be 837,726.