Music Piracy

L.O. To understand the effect of

piracy and come up with a creative
way to combat it.
Starter
How do institutions sell their products to
audiences in contemporary media?
List three methods.

Learning objective: To understand the effects of music piracy for institutions and audiences.
Music industry revenue streams:
Radio advertising revenue
Live music sector
Music retail sector
Licensing of music to third
parties
Learning objective: To understand the effects of music piracy for institutions and audiences.

Learning objective: To
understand the effect of
music piracy on
institutions and
audiences.
What is the effect of piracy?
The music industry is still losing out to internet
pirates on a huge scale, with an estimated 95% of
music available online being downloaded illegally.
The industry is "transforming" its business models,
turning to marketing ideas such as Radiohead's "pay
what you like" album In Rainbows and Coldplay's
move to give away tracks to promote their album.
In the UK market alone, the record industry lost
180m in 2012, and will more than 1bn by the end
of 2013.
Learning objective: To understand the effect of music piracy on institutions and audiences.
Its a trendabout a new
democracy of ideas and
information, about changing
notions of authority, about the
releasing of individual creativity
Alan Rusbridger, Editor-in-chief of The Guardian

Learning objective: To understand the effect of music piracy on institutions and audiences.
Learning objective: To understand the effect of music piracy on institutions and audiences.
Learning objective: To understand the effect of music piracy on institutions and audiences.
Learning objective: To understand the effect of music piracy on institutions and audiences.
Blog Task
How do institutions sell their products to
audiences in contemporary media?
Include:
Traditional sales
Digital
Combatting piracy
Streaming

Learning objective: To understand the effect of music piracy on institutions and audiences.
Blog Task
In contemporary media practice institutions
such as SONY are forced to think of new
ways to sell their products in order to avoid
online piracy. In December 2011 SONY, via
their offprint label Columbia, released
Beyonces self-titled album online with no
previous marketing. This meant that material
was not leaked online and exposed to illegal
downloads. It also meant that media interest
was generated due to the unusual release
pattern which in turn generated extra sales.
However, reports have shown that Beyonces
album was still illegally downloaded 240,000
times costing SONY 2.5million. This would
suggest that even the largest conglomerates
are unable to avoid piracy despite adapting
the methods in which they sell their
products.

Explanation/ analysis/
argument (20 marks)

Use of examples
(20 marks)

Use of terminology
(10 marks)
Learning objective: To understand the effect of music piracy on institutions and audiences.
Blog Task
In contemporary media practice institutions
such as SONY are forced to think of new
ways to sell their products in order to avoid
online piracy. In December 2011 SONY, via
their offprint label Columbia, released
Beyonces self-titled album online with no
previous marketing. This meant that material
was not leaked online and exposed to illegal
downloads. It also meant that media interest
was generated due to the unusual release
pattern, which in turn generated extra sales.
However, reports have shown that Beyonces
album was still illegally downloaded 240,000
times costing SONY 2.5million. This would
suggest that even the largest conglomerates
are unable to avoid piracy despite adapting
the methods in which they sell their
products.

Explanation/ analysis/
argument (20 marks)

Use of examples
(20 marks)

Use of terminology
(10 marks)
Learning objective: To understand the effect of music piracy on institutions and audiences.
Blog Task
How could you combat these issues when
promoting your video and accompanying song?
You must be creative, you must base your ideas
on the issues you have discussed in your
paragraphs and you must write them up in the
style of a pitch.

COMPLETED TASK DUE: FRIDAY