To sell the benefit of refreshness and

enjoyment to our consumers at

reasonable prices and new flavour's.

ABOUT THE COMPANY

Nitz Breweries is a medium-scale brewery that is

located in the growing industrial centre of

okhla,New Delhi. This is a relatively new business
in its start-up phase having been incorporated
recently.
Initial plans are to produce single product named
as STONED beer (which comes in different flavors:
Cola ,Mint and Raspberry). These products will be
sold in different sized containers ranging from the
330 ml pint beer to the 500 ml traditional beer.

MARKETING STRATERGY
It will be based mainly on ensuring customers know what
need the product(s) is able to fulfil, and making the right
product and information available to the right target
customer
We will ensure that our products' prices take into
consideration people's budgets, and that these people
appreciate the product(s) and know that it exists, including
where to find it.
It has unique flavours that will enable it to gain height's on
the market.
We also intend to obtain ISO 9000 certification from the
Indian Bureau of Standards (IBS) so that our products are
internationally recognized and approved.

THE PRODUCT
Initial plans are to produce single product named as

STONED beer .These products will be sold in different

sized containers ranging from the 330 ml pint beer to the
500 ml traditional beer.
These will come in different flavors:

Cola
Mint
Raspberry

THE 4 PS OF MARKETING

PRODUCT
Beer leaves a bad smell,

which is disliked by
everyone. For the same our
product will give fruity
smell after consumption .
Stoned Beer ( It comes

in different flavours):

Cola Beer
Raspberry Beer
Mint Beer

 STONED COLA BEER

With difference in flavour,after drinking our beer you will smell as if u

had cola and it also has the superior flavor ,texture, smooth, with no
rough solids.
STONED MINT BEER

This refreshing drink has the unique mint flavour.This will not only help
u enjoy but will refresh your mouth leaving a minty smell.
STONED RASPBERRY BEER

Having a unique beer of raspberry flavour . This will attract the women's
as they always complain about the bitter taste of beer.

PRICE
The price for the beer will

be in accordance to the
market norms .
The beers will be
competitively priced with
the intention to gain
market share in the
starting years and not to
increase the profit.

 The competitive price will allow consumers to

choose stoned beer over others because it has more

to offer.
The price would be adequate to recover what's

invested in the production.

PLACE
The main place will be bars and pubs where there

will be extensive promotion.

It could be bought through different channels, like
Internet, wholesalers and retailers.
They will be also available from the beer shops
thekas.
We are targeting the top-20 key metros and
citiesfor distribution because Stoned will be
positioned as a premium mild beer.

PROMOTION
Internet marketing
Word of mouth
Attractive packaging
Introducing women in the Ads
Keeping a very unique bottle shape,

shorter and stubbier than most

others. The bottle sets
the beer apart more than anything
else.

 With the introduction of Stoned, it will organize

Stoned Nights in all the major parts of the metro,

wherein free samples will be distributed.
It will capitalize on its USP, the good smell, which is
a new concept in India and will attract many
consumers.
For a complete month we will be distributing free
beer in all the parts of the capital.

SWOT ANALYSIS
We are in a highly lucrative market in a rapidly growing
economy. We foresee our strengths as the ability to
respond quickly to what the market dictates and to provide
quality brew in a growing market. In addition, through
aggressive marketing and quality management we intend to
become a well-respected and known entity in our respective
industry. However we acknowledge our weakness of a
medium-sized company without a lot of experience, and the
threat of new competition taking aim at our niche. Below are
the summarized strengths, weaknesses, opportunities and
threats.

STRENGHTS
Strategic market segmentation and implementation

strategies.
Diversified market segments: ensuring the lack of
dependency on one particular market.
Establishment and maintenance of strong capital
base.
An aggressive and focused marketing campaign
with clear goals and strategies.

WEAKNESS
Lack of a reputation in comparison to our

competitors.
The introduction of new organizational practices and
personnel who have not previously worked together
presents a challenge to the company.
A limited financial base compared to the major
players in the industry.
Lack of clear-cut channels of distribution.
Establishment on the Internet will produce
technological challenges.

OPPURTINITIES
Specific niche: Appreciation for high-quality brew,

enjoyment, and refreshment (and integration therein).

The new generation of individuals and families has a far
greater appreciation of attractive packaging (image
conscious).
Current drive by government and specialized institutions
towards export of locally manufactured products.
Internet marketing and sales.
Increasing number of foreign firms, looking at
penetrating the market.

THREATS
Existing competition.
Other start-up companies generated by healthy

economic growth nationwide.

Intolerable price increases by foreign suppliers may
occur.