Example of Professional

Communication
Mohammad Qadafi Bin Durrani Tan
Norsyafaah Jamaludin

Definition
Professional Communication encompasses oral, written & visual
discipline within the work place.

Communication is one of the important aspects of working with

team.
No communication = No progress
Basically, there are 2 types of communication :
a) Oral / Verbal communication : Interaction with people, business,
personal, etc.
b) Written / Non-Verbal communication : All the messages other than
words that are used in the communication.

Aspects of Effective Oral Pro

Communication

1. Clearly and logically present ideas.

2. Prepare your ideas in advanced for further discussion.
3. Effectively listen to ideas and questions from other members for
further thinking.

4. Show enthusiasm about what you are talking about.

5. Allow for each member of the team to voice out opinion.

Aspects of Effective Written Pro

Communication
1. Allow for buffer of emotions which leads to increased efficiency.

2. Collaboration with everybody in the team.

3. Assign multiple members to each section to avoid conflicts that
may arise.

4. Be straight and to the point.

5. Use a style of writing that is easy for the readers such as bullet
points and small paragraphs.

Some examples of ORAL,WRITTEN,VISUAL

Communication

Written : Electronic correspondence, memoranda/memo,

letters,report & papers.
Oral : Telephone conversation,interviews,presentation

Graphic/Visual : Tables,graphs,maps

Example of Professional
Communication
SALES PROMOTIONAL LETTERS

Purposes of SPL

1. Capture readers attention.

2. Explain the sales campaign or offer.
3. State the duration of the offer.

4. Offer some incentives for customer response.

5. Indicate contact person, if possible.

 A Sales Promotion letter is written by a company to bring awareness of its sales on its products to its clients
or potential customers.
It could be a formal letter or an informal flyer form letter which lists the attractions of the sales event.
This letter is meant to induce the reader to make a purchase.
The sales letter is perhaps the single most effective way of enhancing sales in
a direct mail promotion.

It can be sent on its own or as a covering page to a catalogue or other promotional material.
A very good sales letter can double or treble a response rate.
In the case of a single letter sent on its own, a well-written piece might (by way of example) bring in a 2%
sales rate while a poorly written piece might have sales of 0.5% or less.

The five types of good sales letters

Sales letters can be pitched in any one of five ways:

a) By selling on price
b) By highlighting a benefit
The approach which really works best in terms of sales, involves putting the benefits in the sales letter and the
features in the brochure

c) By asking an interesting open question

Open questions have no set answer and cannot be dealt with through a yes or no. Interesting questions make
you think and ponder make you want to read on

d) By telling a funny (generally slightly surreal and unbelievable) Story

The story needs only to have the slightest relationship to your business or product, but it needs to gain attention and
hold the readers imagination.

e) By entering the world of feelings..

drawing the reader into a world in which he/she engages with the product emotionally. Cars, jewels, carpets,
curtains can be sold emotionally.

References
1. Cobweb2, (2008). Verbal communication. Retrieved on January 6, 2008
from
http://cobweb2.louisville.edu/faculty/regbruce/bruce//mgmtwebs/commun
_f98/Verbal.htm
2. Aiic, (2008). Definition of non-verbal communication. Retrieved on
January 6, 2009 from http://www.aiic.net/ViewPage.cfm/page1662.htm#2
3. http://blogs.uoregon.edu/alexmaclean/eportfolio/effectivepersonal-communication-2/