Elsa Lebailly Aurore Louisfert

CONTENTS
1.
2.
3.
4.

Presentation
History
Organization
Innovating sustainably

1. Presentation

1st Cosmetics group worldwide

Located in 130 countries with
over 72 600 employees

1. Presentation

27 International brands
22,5 billion euros of sale
611 patents registered in 2012

2. History
A-) 1909-1956
Creation of the lOreal company. Early and progressive launch of the brand
based on the research and innovation for beauty

1909 : Eugne Schueller created the Socit Franaise des teintures

inoffensives pour cheveux, lOral.
1928 : International expansion with purchase of Monsavon.
1931 : LOreal becomes the pionner of advertising.
1938 : Development of a redistribution policy : the proportional
salary, and the society takes finally the name lOreal .
1947 : Creation of modern advertising with DOP (street marketing).
1954 : Internationalization to the USA.

2. History
B-) 1957-1983:
The new president develops lOreal towards the international : brands
acquisition and creation of famous products.

1957 : New president : Franois Dalle.

1959 : Creation of a subsidiary Procasa in Brazil.
1963 : LOreal listed on the stock exchange.
1968 : New innovative and modern management.
1979 : Dermatology research centre established in Sophia Antipolis.
1983 : Opening of Japenese research center.

2-History
C-) 1984-2000 :
Great period of expansion for l'Oral. Massive investments and strategic
launches. L'Oral will become the world leader in cosmetics.

1984 : New CEO: Charles Zviak.

1985: Pionner of care for men products.
1987: First on mail-order beauty with Les crateurs de beaut .
1988: New CEO: Lindsay Owen-Jones.
1992: Incorporation of new strategy, environmental respect.
1994: Creation of LOral Israel and first international cosmetic group in India.
1996: Introduction in China with creation of Partnership.
1998: Launch of the international LOral-Unesco Awards for Women in
science

2-History
D-) 2001 Present day :
LOral enters the 21th century. Diversification strategy and new citizens and
environmental initiatives.

2001: LOral is committed to Sustainable Development.

2002: New territory, Oral cosmetics. Joining the United Nation Global
Compact.
2004: First firm earning the Diversity Leadership Award.
2005: LOral receives the Anti-Defamation Leagues International
Leadership Award.
2006: Earn of the Corporate Diversity Innovation award.
2007: Creation of the LOreal Corporate Foundation.
2010: First Russian factory.
2011: New CEO, Jean-Paul Agon and new subsidiary in Africa.

3. Organization

Governance

The Board of Directors is composed of 14

members.

LOral's Executive Committee is

composed of 15 members

LOreals executive committee

Diversified brand portfolio

Consumer products division

LOral luxe
The professional products division
Active cosmetics division
The Body Shop

 An integrated production
mode
Research and innovation

4. Innovating sustainably