CONTENTS
1.
2.
3.
4.
Presentation
History
Organization
Innovating sustainably
1. Presentation
1. Presentation
27 International brands
22,5 billion euros of sale
611 patents registered in 2012
2. History
A-) 1909-1956
Creation of the lOreal company. Early and progressive launch of the brand
based on the research and innovation for beauty
2. History
B-) 1957-1983:
The new president develops lOreal towards the international : brands
acquisition and creation of famous products.
2-History
C-) 1984-2000 :
Great period of expansion for l'Oral. Massive investments and strategic
launches. L'Oral will become the world leader in cosmetics.
2-History
D-) 2001 Present day :
LOral enters the 21th century. Diversification strategy and new citizens and
environmental initiatives.
3. Organization
Governance
An integrated production
mode
Research and innovation
4. Innovating sustainably