Preference
Teddy Larkin, Mitchell House
Question
Is the shoe brand preference (Nike, Adidas, PUMA, and
other) of young soccer players (17-22) playing in the
2012 W&J Tournament or the 2012 Ohio Nike
Challenge Cup in North East US representational of the
soccer shoe global market as a whole?
Parameters
Ages 17-22
Male
North East U.S.
Plays Club or Collegiate Soccer
Played in the W&J Tournament or the
2012 Ohio Nike Challenge Cup
Started in 1962
Originally Blue Ribbon Sports
First well-known cleat named Nike
Mercurial
Other Brands
Diadora
Lotto
Reebok (owned by Adidas)
Under Armour
Data
Brand
Sample 1
47
32
18
Sample II
42
40
Total
89
72
27
12
Soccer Shoe
Global Market
Share %
31%
38%
14%
17%
Expected
62
76
28
34
Hypotheses
Chi Squared
Chi Squared
Conclusion
Given our expected and observed
values with significance levels at .05
and .01 resulting in a 2 value of 26.240
and a such a low p-value (<.0001), we
are able to reject the null hypothesis
that our findings do not represent the
global market share and accept the
alternate hypothesis that our findings
represent the global market share.
Alternate Approach
Observed proportions:
Expected Proportions:
Nike
89/200=.445
62/200=.31
Adidas
72/200=.36
76/200=.38
PUMA
27/200=.135
28/200=.14
Other
12/200=.06
34/200=.17