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Strategic Planning

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Agenda

Icebreaker
Welcome and Introductions
Agenda Review
What is Strategic Planning
Types of Strategic Planning
Planning to Plan
Strategic Planning Process
Strategic Planning Tools and Techniques
Parking Lot
Discussion/Evaluation

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Learning Objectives
Identify the various steps in the strategic planning
process
Initiate and manage a strategic planning process
Determine appropriate tools for strategic planning
Understand strategies for evaluation
Initiate community support and involvement in the
process
Develop communication strategies to promote the
strategic planning process
Identify partners to be involved in strategic planning
process
Participate in the strategic planning process (if
applicable)

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What is Strategic Planning

Used by community groups, government
departments, organizations and businesses to
develop blueprint for action and change
the process should be community based,
inclusive and participatory to allow for maximum
stakeholder involvement and input.

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Benefits of Strategic Planning

Defines mission, vision &
values
Establishes realistic
goals, objectives &
strategies
Ensures effective use of
resources

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Provides base to
measure progress
Develops consensus on
future direction
Builds strong teams
Solves major problems

Strategic Planning
Exercise 1

Introduce participants to strategic planning

Relate some experiences with strategic planning
and any best practices

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Strategic Planning
Exercise 2

Explore and discuss various examples of

planning

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Types of Planning
Types of planning
Strategic planning
Business planning
Project planning
Program planning
Municipal planning
Planning as a profession
Professional planners
Planning functions in other professions
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Strategic Planning
Exercise 3

To discuss how personality affects how groups

work together to develop a strategic plan or any
type of plan

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Strategic Planning Models

Type of organization usually dictates type of

strategic planning
Non-profit
Likely focus on board development,
management, fundraising, policies
For- Profit
Likely focus on profit and strategic
directions
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Types of Strategic Planning

Basic Strategic Planning

Issue-Based or Goals-Based Strategic Planning
Alignment Model
Scenario Planning
Organic (or Self-Organizing) Planning

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Planning to Plan
Exercise 4
Discuss the planning phase of strategic planning
by brainstorming some pre-requisites needed to
undertake the strategic planning process

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Planning to Plan

Planning to plan requires:

Organizational readiness
Recognition of need to plan
Commitment to plan
Organizational commitment
Board and volunteer commitment
Staff commitment
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Planning to Plan
Organizational Capacity
Human resources
Staff
Volunteers
Board committees
Special/Standing committees
Financial resources
Identify budget
Determine resources
Time
Allocate organizational time
Determine realistic time lines

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Reasons for Strategic Planning

Change
Renewal
Funding requirement
Financial forecasting
Mandate
Build consensus
Improve staff and board relations
Develop ownership
Build community support
Other (discussion)

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Planning to Plan
Exercise 5

Why do you want to engage in strategic

planning?

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Strategic Planning Process

Planning to Plan
Strategic Planning Team
Board, staff, community volunteers
Strategic Planning Budget
Establish budget, identify funding sources
Strategic Planning Facilitator(s)
Identify a facilitator to lead the process
Strategic Planning Partners
Internal board and staff
External community groups/government
departments/others

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Developing the Plan

Mission
Core purpose of your organization
Presented in a clear, short statement that
focuses on attention in one clear direction
by stating purpose of the groups
uniqueness.

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Developing the Plan

Vision
What is your organizations vision of
excellence
Has to be realistic and not something
impractical

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Developing the Plan

Values
What are the principles, standards, and
actions considered worthwhile in the
organization
Includes how people treat each other, how
groups conduct business and what is most
important to the organization

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Developing the Plan

Strategic Analysis
Environmental Scan
gathering of information that concerns
the organizations environments
analysis and interpretation of this
information
application of this analyzed information in
decision making
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Developing the Plan

Strategic Analysis
SWOT Analysis
Strengths
What are some internal positive things about
your organization?
What does the community see as your
strengths?
Weaknesses
What are some weaknesses in organization?
What does the community see as your
weaknesses?

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Developing the Plan

Strategic Analysis
SWOT Analysis
Opportunities
What are some opportunities in your
community or region?
What are some emerging trends?
Threats
What are some provincial or national
issues facing the organization?
What are some technology issues that
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face the organization?

Strategic Planning Process

Developing the Plan (continued)
Goals
Identify long-term outcomes to provide
focus for the planning process
Strategies
Outline how you will achieve your goals
Objectives
Identify specific, measurable results
produced while implementing strategies.
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Strategic Planning Process

Goals and Objectives Should Be SMARTER
Specific
Measurable
Acceptable
Realistic
Timeframe
Extending
Rewarding
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Strategic Planning Process

Developing the Plan (continued)
Implementation
Tasks assigned to various board and
staff responsible for specific items
Timelines - established for implementation
of the plan for implementation
Funding the plan
What is required to fund the goals in the
plan
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Strategic Planning Process

Developing the Plan (continued)
Communicating the plan
How will you communicate the plan to
stakeholders?
Monitoring and evaluation
Critical to plans success and credibility
Must be built into the plan
Critical for continuous improvement
Continuous improvement
focuses on improving customer satisfaction
through continuous and incremental improvements
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to processes

Strategic Planning Process

Exercise 6
Prepare a SWOT analysis as part of the
strategic planning process

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Strategic Planning Process

Exercise 7

Discuss some tools and techniques to be

used for strategic planning

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Strategic Planning
Tools & Techniques
Appreciative Inquiry
Effective for changing organizational culture
Based on 4-D model
Discover, Dream, Design and Destiny
Open Space Technology
new method for working effectively with large
groups (10 - 1000 participants)

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Strategic Planning
Tools & Techniques
Public Consultation
Involve public and stakeholders in your
planning process
Achieve public consultation through
Interviews
Facilitated meetings
Open houses
Website discussion papers/surveys
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Strategic Planning
Tools & Techniques
Public Meeting
Provides opportunity for input for all
stakeholders through
Open house to review plans, maps, charts
Facilitated meeting with presentation on
what you plan to do
Facilitated meeting on interim and final
report
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Strategic Planning
Tools & Techniques

Focus Groups
Provides opportunity to address
specific issues
Provides opportunity for maximum
participation
Provides maximum information in
short period of time
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Strategic Planning
Tools & Techniques
Website feedback
Online survey
Online discussion paper to generate comments
Surveys
Online survey
Community survey
Can be developed and administered locally
Can be conducted by firm specializing in surveys
Research
Focus groups, surveys (primary)
Literature review (secondary)

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Strategic Planning

Parking Lot
Summary
Evaluation

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