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3M

Ethical Dilemma

About 3M
a world leader in films that brighten the
displays on electronic products, such as flatpanel computer monitors, cellular phones,
PDAs, and LCD televisions.
3M is a leading supplier of innovative
solutions to the electrical, electronics, and
telecommunications industries.

About 3M
3M Health Care is committed to providing the
health care community with innovative
solutions, based on 3M's diversified
technologies, that help improve the quality of
life.
Some of the worlds best-known consumer
brands, Scotch, Post-it, Scotch-Brite, and
Scotchgard, Command Adhesive Products are
household names.

Products
high-quality abrasives, tapes, films, adhesives,
and specialty materials for the manufacture,
repair, and maintenance of autos, aircraft,
boats, and other vehicles.

Products

Should 3M do business in Russia?


It is a challenge of 3M in order to go
worldwide, and this is a challenge they should
take. Russia is booming in oil and gas, mining,
construction, IT, retail, and service sectors.
3M should realize its company is a world
leader in a wide range of business areas
industrial and office market
telecommunication, traffic control materials,
and many others.

Should 3M do business in Russia?


I dont think it is a hard job for 3M to do business
in Russia. A ton of 3Mproducts could supply to
the Russia local market needs.
According to the Organization Behavior (OB)
concerns, American and Russia culture are
different, but they have some similarities. Both
countries are multi-ethnic, continental, great
powers, expansionists, and settled by a variety of
diverse groups. The countries both think Big are
energetic and inventive.

Should 3M do business in Russia?


Certain similarities in ethical perceptions
regarding corporate activities. For example, in
calling in sick in order to take a day off, in
using company time for non-company
benefits, and even in divulging confidential
information to parties external to the firm.
One third of Russian respondents and onefifth of Americans mentioned it was ethical to
use company services for personal use.

Should 3M do business in Russia?


In short, 3M should do business in Russia. It
will not be easy at the beginning, but in the
long run, success is just around the corner.

When in Russia , do things the Russian


way.
Any company doing business in a foreign country must
contend with cultural differencesin some places, its
widespread bribery; in others, a casual attitude toward
work.
Russian managers arent inclined, for instance, to
reward people for improved performance. They spurn
making investments for the future in favor of realizing
immediate gains. They avoid establishing consistent
business practices that can reduce uncertainty. Add in
the countrys high political risk and level of corruption,
and its no wonder that many multinationals have all
but given up on Russia.

When in Russia , do things the Russian


way.
Several deeply rooted cultural characteristicsa
willingness to work cooperatively, a downplaying
of traditional gender roles in the workplace, a
belief in worker education and trainingtranslate
into potential benefits for businesses.
Russian managers tend to be entrepreneurial,
cosmopolitan in outlook, and comfortable
reacting to the rapid changes of an unstable
environment.

When in Russia , do things the Russian


way.
recommended that managers respect the
countrys traditions and make human
resources a key factor of corporate strategy,
among other things.
Leverage positive cultural traits.
Turn negative cultural traits to your
advantage.

Ethical leader?
Holds training courses in business ethics for its
customers.
Aware of the poor state of health care and
housing in postCommunist Russia, the
company offers reliable medical insurance and
housing assistancethe latter a unique
practice among 3Ms worldwide operations.

Should 3M find a middle ground?


reap the benefits of cultural differences in
transitional economies.

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