CISB594 Business Intelligence

Assignment Briefing

Assessment
Group Assignments (25%) with individual
portion
Test (25%) tentatively on week 7
Final Exam (50%)

CISB594 Business Intelligence

The assignment
You are to complete two pieces of intensive course work for
Business Intelligence which is worth 25% of the module
overall marks. One section is to be completed as a piece of
cooperative and collaborative group work (a discussion and
recommendation based on a case study). You need to work in
a team of 3-4 members. There is also a section in which you
are expected to work individually (research writing on
Business Intelligence)

CISB594 Business Intelligence

Section A
Individual task (20 marks)
A research on Business Intelligence in general. The outcome
of this research should be presented in a form of an academic
paper, of not less than 1500 words (not inclusive of the list of
references) in length.
The scope of the research may cover the emergence of
Business Intelligence, its importance, challenges and
opportunities and planning, from the perspectives of todays
businesses.

CISB594 Business Intelligence

Section A
The paper is to be written complete with evidence of research
and referencing. Students are advised to apply the correct use
of suitable academic writing format and style throughout the
paper.
It is important that at this level, students do not just
regurgitate the points from their reading materials. It is
expected that students show overall understanding of what
has been written and also to demonstrate a good level of
critical thinking.

CISB594 Business Intelligence

Section A
Marking Scheme
Individual Assignment

Marks 20

Research & Referencing Use of appropriate and

credible sources to support viewpoints discussed
in the paper

10

Overall understanding of Business Intelligence

Documentation format and demonstration of

professionalism in the submission

Submission
This individual referenced research paper is to be submitted
to your lecturer by 5 PM on 20th June 2011
Printed and spiral bound
CISB594 Business Intelligence

Section B
Your group work is to conduct investigation/information gathering in a
business of your choice to determine how data warehousing, data mining,
OLAP, and visualization business intelligence tools could assist the
executives/management team in their work.
Write up a report describing your findings. Include cost estimation and
benefits as well as suitable architecture diagrams in your report.
Assume that your group has been commissioned by the business to
produce a presentation to the board showing how Business Intelligence
can be beneficial. Prepare a presentation for this.

CISB594 Business Intelligence

Section B
Your proposal should be in the form of a report, describing :
the background of the business,
problem faced (from the context of business intelligence only),
recommendation for solution
a conceptual system overview (supported by architectural diagram
and other necessary details)
Screen mock-ups to demonstrate the end users side will be useful. You
are not required to produce any working software. Screen mock-ups can
be originated in any tools of your choice.
In addition to the report you are expected to deliver a presentation on
your findings and proposals. This presentation should last no more than 20
minutes (including a few minutes of questions and answers) and should be
supported by no more than ten PowerPoint slides
CISB594 Business Intelligence

Section B : Group Assignment (Marking Scheme)

The business scenario - Description of the current system (without BI)

Managements requirements based on the current system (common business
questions asked by the management to help them with decision making
Critical views on how BI can be beneficial to the management team from business
perspectives
To be demonstrated through the report and the PowerPoint presentation.

30

Proposal for BI system

Discuss the architecture and data warehouse model approach include diagram and
justify the choice
Discuss whether your team will recommend the organization to purchase tools from
vendors or build the system itself. Justify your suggestion and include cost
estimation.
Discuss and build the mock screen to demonstrate support for decision making for
the users mentioned in the business scenario (images of dashboards will be good)
Discuss what are the possible implementation issues your team foresees to happen
in the organization and how it can be addressed.
Discuss how web analytics and customer analytics aspect in data mining can be
applicable for data in your assignment project.

40

Presentation skills and a demonstration of a good team work, including PowerPoint

10
slides.
To be demonstrated through the executive summary and the PowerPoint
presentation.
CISB594 Business Intelligence

Section B
Submission
A hardcopy and softcopy of the slides printed & spiral bound
The group report (together with the power point slides
intended for the presentation) is to be handed in to your
lecturer by 5:00 PM, 25th July 2011. The presentation will take
place in week 13 and 14.

CISB594 Business Intelligence