To our

BUSINESS PLAN

INDIAN
DAIRY
PRODUCTS

Kala Kand

Dhoodh Peda

PalaKova

Lassi

The all above products are marketed locally

The products kalakand , dhoodhpeda, palakova are marketed
gloabally.

MARKET
Dairy sweet products has a very large market at local and national
and at global levels.
Similar companies performance in the local
market.

LOCAL MARKET
It has a large local market. Its
marketing chances are very high.

6
4

X Company

Y Company

2
0

GLOBAL MARKET
There is a large scope for dairy
sweets of India at global level. these
sweets are famous in USA, UK,
Australia and Germany.

Z Company

dhood
peda

kova

kala
khand

lassi

similar companies performance in the global

market.

A
Compa
ny
B
Compa
ny

Market Forecast
The following is the market forecast for the coming five years.
100.00%
50.00%
0.00%

82.00%
80%
60.00%
45.00%
75.00%
dhood peda

LOCAL MARKET
80.00%

80.00%

80.00%

65.00%
60.00%
55.00%
85.00%
85.00%
80.00% 50.00%
45.00%
40%
75.00%
75.00%
80%
kova

kala khand

lassi

year 1
year 2

year 3
year 4
year 5

GLOBAL MARKET
80.00%

65.00%

70.00%

75.00%
YEAR 1

60.00%
40.00%

55%

70.00%
45.00% 65% 45.00% 70.00%
45.00%
20.00% 35.00%
30.00%
55.00%
55%
65.00%
0.00%
DHOODHPEDA
KOVA
KALAKAND

YEAR 2
YEAR 3
YEAR 4
YEAR 5

Strategy
BUSINESS STRATEGY:

To increase the dairy products market in india and also in other foreign regions. To compete
the other dairy companies locally and globally with ensuring quality and delicious tastes of India.

INNOVATIVE STRATEGY:

To market the delicious Indian dairy products through out the many regions in the world with
introducing the new food processing techniques and ultra modern tetra packing techniques
for better durability, purity and quality.

PRODUCTION STRATEGY:

By using low cost and high efficient productive methods and by using the available material
resources and human resources.

FINANCIAL STRATEGY:

By securing the funds from the prominent persons, bank loans and loans from other financial
institutions and by issuing shares and debentures.

IMPLEMENTATION
To expand the business boundaries to a greater levels.

There is a need of expansion in production, marketing, distribution

channels.
Increasing the funds flow from the different channels to secure the
fixes assets and to secure the new machinery.
Establishment of a research labs.
Adoption of new technology.

Managing Team
Sai Venkatesh Inguva

Venkatesh.B

President/CEO,INDIAN

Managing partner

Dairy products

Serial entrepreneur, business

Serial entrepreneur, ,

advisory services

business development

B.com

B.com
Sir. Venkat
Director
Serial entrepreneur
Chief advisory officer
Senior market analyst
B.com, M.com, MBA

PROJECTED SALES:

CAPITAL EXPENDITURE:

Sales

capital
expendiiture

36%

addditional capital
15%
20%

29%

1st Qtr

50%

2nd Qtr

40%

3rd Qtr
4th Qtr

40%
31%

30%
20%

14%

18%

10%

0%
Sales in 1st quarter-15%
Sales In 2nd quarter-20%
Sales in 3rd quarter-29%
Sales in 4th quarter-36%

1st
year

2nd
year

3rd
year

4th
year

Additional capital should be

introduced.

FINANCIAL RESOURCES:
Expected budget 1,00,00,000/-

FUNDS FLOW:
By Shares- 45%
Subscribed capital-20%
Public shares-25%
Loans from banks:
Short-term loans-5%
Mid-term loans-10%
Long-term loans-10%
Loans from other financial institutions-10%

Short-term loans-2%
Mid-term loans-3%
Long-term loans-5%
By debentures-20%

FUNDS EXPENDITURE:
For fixed assets-40%
For current assets-20%
Investments-10%
Debtors-10%
Cash-10%
Stock-10%
sources

amount

applications

amount

7%shares@10/Loans from banks

Loans from others
6%debentures

45,00,000
25,00,000
10,00,000
20,00,000

Fixed assets
Current assets
Investments
Debtors
Cash
stock

40,00,000
20,00,000
10,00,000
10,00,000
10,00,000
10,00,000
10,00,000

1,00,00,000

1,00,00,000

INTERNAL PLAN:
Raw materials(milk) will be collected from the local formers to
reduce the middle men.
Other raw materials are collected directly from the
distributors.
There is a combination of skilled local labor and talented
chefs in the production.
Market analysis officers and other office staff has to be
employed.
Distribution channels to be introduced for the distribution of
products at a large level.
Promotion of products will be effective.