Name: Vinayak V subbannavar

Reg No: 131353

Topic: Consumer Behaviour towards
CPIRF(certified program in regular
finance).
M.S.Ramaiah Institute Of Management

Title of the Project:

Study

on Customer Preference towards

Consumer durables & Home Appliances at
HARSHA Bangalore.

Objective:

To know the customer perception towards HARSHA outlet Hubli.

To find out the customer expectations from HARSHA outlet Hubli.
To know the factors that influence consumers buying behaviour.
To know the various information sources help in buying process.
To know the marketing strategies of Harsha that attracts the
consumers.

The Harsha Showroom was started in Hubli in the year 2001,

at Bal krishna Square Complex at Station Road, Hubli. The
total area is 7000 sq ft. The Harsha Hubli is one of the
important retail outlets of Prakash Retail.
PRODUCTS AT HARSHA
Home Appliances

and Kitchen Products.

Electronic Goods

Consumer Durables
Major Brand

Products

BRANCH MANAGER

HARSHOTSAVA
DEEPAVALI
HAPPY TIMES
MONSOON MAGIC

COMPANY PRINCIPLES
o Every individual must be respected.
o Give the world the best you have, the best will come back to you.
o Before you say I cannot say I will try, then give it your best.
o If we keep our customers happy, they will keep us in business
o Quality always scores let us keep ours high.
o Once our customer, always our customers.
o Keep learning new, make-work interesting.
o Harsha - What You Dont Get Elsewhere.

Research approach: Quantitative approach

Type of research: Exploratory
Data collection:
Primary Data
Secondary Data
Measurement tool :questionnaire
Data analysis Tools
o Using SPSS package & Ms excel
o Using correlation through cross tabs from SPSS

Sampling:
Random sampling method.
Sample size:
100 respondents from Hubli and the visitors of Harsha.
Sample elements:
Households, Businessman, student, Government & private
employ
Sample unit:
Irrespective of their Income levels, Age, Occupation.
Survey techniques:
Questionnaire technique and personal interview technique.
Measurement technique:
To analyze data SPSS software and MS excel was used..

Survey reveals that 36% of people are influenced by family,

friends and relatives. 30% of people are influenced by change
in technology and 24% by change in need.
1. It is found that buying decision on
Offers and discounts
Product display
2. It is found that over all marketing strategies on
Pricing
Advertisements
3. Survey reveals that, sales representatives on
Expertise
Approach

There is customer preference towards Harsha electronics. But

Has to work on technology
Expertise training to sales representatives
Customer relationship building
Innovative and creative ideas
After buying process
More variety in brands ,products
Financial support
Suggestions & understandings
Service

From the above survey I conclude that Harsha electronics

is very good at their awareness. customers are happy with
their sales, service.
Customers will love to shop at Harsha at the time of
events, because its always a very special moments for them
to shop with great offers and discounts.
The survey came out with valuable results, most of the
respondents wants to shop at Harsha at least once in a year
.
Any customer wants to buy home appliances and
consumer durables the first showroom comes in their mind
is Harsha electronics .
Overall customers has positive perception towards the
Harsha.