2

MARKETING PLAN
OF

Juice

Unique-Born (Pvt.) Limited

ABOUT
US
Unique-Born (Pvt.)
Limited

ABOUT OUR PRODUCT FLAVOR

Orange

Mango

A TASTE OF NATURE

WE THINK DIFFERENT
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100 %Pure
100 % Healthy
Pure Sugar Free
Completely natural

Target Market
Kids
Children
Young People

MACROENVIRONMENTS
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Political

Factor:

Economy
Social

Factor:

Factor:

Technological

Factor:

MARKET ANALYSIS
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Beverage market size is close to Tk 1,000 crore.

Beverage advertisements on television have

been increasing fast

10 new brands have entered the market in the

last five years.

COMPETITORS ANALYSIS
A TASTE OF NATURE

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CUSTOMER ANALYSIS:
INTERNAL

ANALYSIS

SITUATION ANALYSIS (SWOT ANALYSIS)

MARKETING STRATEGY
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MARKETING OBJECTIVES

Maximum Sales margin:

Quality leadership
Long relationships with customer
Strategy marketing objective:

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Positioning:
Product Strategy:

Nutritional Facts of Our Juice Pack

Calories
Total Fat
Total Carbohydrates
Sugar
Potassium
Sodium
Calcium
Protein
Vitamin A
Vitamin C
Calcium
Iron

A TASTE OF NATURE

Segmentation & Targeting Strategy:

Geographic

A.

Segmentation:

Urban people

Demographic

Segmentation:

Age wise target customer are 6-15, 1523, 23-30 years of age people.

Psychographic
we

Segmentation:

have targeted economic-minded

people

A TASTE OF NATURE
Pricing

Strategy:

Product

Price

Category

220 ml

25 Tk

Classic

500 ml

45 Tk

Standard

size

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Promotion Strategy:
Publicity/ Public Relation

TV ads

Print media (newspaper)

Radio

Billboard & poster

Event management

Spoke person

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Media Planning

Month

Jan

Feb

March

April

May

June

July

Aug

Sep

Oct

Nov

Dec

30%

30%

30%

5%

10%

10%

5%

5%

10%

10%

10%

10%

TV ADD 30%

30%

30%

30%

30%

30%

30%

30%

30%

30%

30%

30%

Print

15%

15%

15%

40%

40%

40%

40%

40%

40%

40%

40%

40%

Radio

10%

10%

10%

15%

10%

10%

15%

15%

10%

10%

10%

10%

BTL

15%

15%

15%

10%

10%

10%

10%

10%

10%

10%

10%

10%

Total

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

Media

PR

Media

A TASTE OF NATURE

Promotion Strategy:
For customers we will offer
Discount
In-pack coupon
Free sampling in different occasions and places
Campaign program at school, college, university
campus

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Promotion Strategy:
For retailers we will offer
Quantity discount
Credit purchase
Incentives
Point-of-purchase Promotion

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Distribution Strategy:

1. B2B (Business to Business)

Unique-born Limited

District Distributers

Business Customer

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Distribution Strategy:
B2C (Business to Consumer)
Unique-born Limited

District Distributers

Wholesalers

Retailers

Consumer

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ACTION PROGRAM

January to March:
April to June:
July to September:
October to December:

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FINANCIAL DATA AND PROJECTION:
Fixed Cost = 20, 00, 00,000 BDT
Per day production 20,000 liter
Monthly production 6, 0 0, 0 00 liter
Yearly production 72, 00,000 liter
Variable cost = 15tk/liter
Price = 50tk/Liter
Break-even quantity = (20,00,00,000)/( 55 - 15)
=
50, 00,000 liters

A TASTE OF NATURE
Break Even point

Y-axis
Crore
taka

X axis lakh liters

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Five-Year Projections of Sales volume
Five-Year Projections of Sales volume
Years

Sales Volume

Year 1 (2015)

20,00,000 Liters

Year 2 (2016)

30,00,000 Liters

Year 3 (2017)

35,00,000 Liters

Year 4 (2018)

40,00,000 Liters

Year 5 (2019)

43,00,000 Liters

A TASTE OF NATURE

IMPLEMENTATION & CONTROL PLAN:

ENSURE BEST QUALITY
NO HARMFUL CHEMICAL

THANK YOU
ALL