STEVE JOBS A

VISIONARY LEADER
By

J. Venkatesh (9084)
C. Sri Lalitha (9086)

STEVE JOBS VISIONARY

LEADER

BIRTH AND CHILDHOOD:

Steven paul jobs was born on February 24 1955,in san Francisco,
California.
Put for adoption a week after birth.
Adoption was finalized under one condition that steven would attend
college.

In 1972 after completing his high school jobs joined Reed joined in
Portland.
He studied poetry, literature and physics.

After first semester jobs dropped out of college.

THE BEGINNING OF APPLE

 After spending some time in India

Steve returned to America.
APPLE - 1

Steve with the help of one of his

college mates woz ( steve
wozniak, co-founder of apple)
built apple 1 in 1976.
In 1977, the two released the
Apple-II, a single board computer
with onboard ROM and a Color
Video interface.

APPLE - 2

 In 1984, Apple released the

Macintosh, the first personal
computer with a Graphical
user interface.

In 1985, steve jobs was fired

form his own company which
he founded.
THE MACHINTOSH

The NeXT Step:

Steve jobs started a new company named NeXT.
Initially it failed as a software company.
At that time apple also performing poorly.
In 1996 apple bought NeXT and steve jobs is back with apple.

PIXAR ANIMATION STUDIOS:

In 1986, Jobs acquired the computer graphics division of lucasfilm
Ltd. and renamed it Pixar Animation Studios.
He remained CEO and majority shareholder at 50.1% until its
acquisition by The Walt Disney Company on May 5, 2006.
Jobs became Disney's largest individual shareholder at 7% and a
member of Disney's Board of Directors.

 When steve jobs was back with apple, the company was performing
too poorly.

Because of poor leadership and increased competition.

But steve jobs with his vision and leadership took apple to a position
where it is known as the best company with great technology and
innovation.
He introduced ipod, ipad, iphone which revolutionized the market.
Steve jobs died on October 5th 2011 due to pancreatic cancer.

STEVE JOBS A VISINORY LEADER

Focus
Passion
Risk Taker
Innovation
Involvement
Effective Communication

LESSONS LEARNT FROM STEVE JOBS:

Persistence is the Key:
Steve Jobs was a very persistent person and it was most exemplified through his exit from
Apple. He would not give up, but went on to start NeXT Computers which would eventually
be acquired by Apple Computers Inc.
If Jobs was like most people, he would have given up and spent the rest of his life being bitter
about his loss.

 Innovation brings Leadership:

Jobs saw the power of innovation in building his company. Till today, we can see the
innovating power of Apple Computers Inc. as it continues to take market leadership in the
industry.
If you want to maintain your leadership, you have to be the one whos constantly up with
ideas, new initiatives, all in the spirit of moving your organizational mission forward. In
whatever industry you are in, your constant innovation in alignment with your mission will
keep you ahead of the pack.

KEY DELIVERABLE AREAS

STRATEGIC LEADERSHIP
Strategic leadership is the ability to influence others in your
organization to voluntarily make day-to-day decisions that lead to the
organizations long-term growth and survival, and maintain its shortterm financial health.
synergistic combination of managerial and visionary leadership

SIX RULES FOR STRATEGIC LEADERSHIP:

LEADERS DONT WAIT

CHARACTER COUNTS
SHARED VALUES ARE IMPORTANT
YOU CANT DO IT ALONE
THE LEGACY YOU LEAVE IS THE LIFE YOU LEAD
LEADERSHIP IS EVERY ONES BUSINESS

CORPORATE CULTURE:
The beliefs and behaviours that determine how a company's
employees and management interact and handle outside business
transactions.
A company's culture will be reflected in its dress code, business
hours, office setup, employee benefits, turnover, hiring decisions,
treatment of clients, client satisfaction and every other aspect of
operations.

EXAMPLE - GOOGLE
Google is a company that is well-known for its employee-friendly corporate
culture.
It explicitly defines itself as unconventional and offers perks such as
telecommuting, flex time, tuition reimbursement, free employee lunches,
on-site doctors and, at its corporate headquarters in Mountain View,
California, on-site services like oil changes, massages, fitness classes, car
washes and a hair stylist.
Google's corporate culture has helped it to consistently earn a high ranking
on Fortune magazine's list of "100 Best Companies to Work For."

VALUE CHAIN:
It is a systematic approach to
examine the development of
competitive advantage.
The chain consists of series
of activities that create
value.
All these activities adds to
the total value delivered by
an organization.

EXAMPLE - STARBUCKS
Primary activities:
Inbound logistics. Starbucks inbound logistics involve company agents choosing coffee beans
producers mainly in African continent, communication the standards related to the quality of
coffee beans, establishing strategic relationships with suppliers and organising the supply-chain
management.
Operations. Starbucks operations are conducted in more than 50 countries in two ways: direct
operation of the stores by the company and licensing. Currently there are 8870 companyoperated stores globally, whereas 8139 stores operate on the basis of license (Starbucks Company
Profile, online, 2011).
Outbound logistics. The outbound logistics for Starbucks has traditionally involved selling its
products through its stores without any intermediates. However, starting from recent a range of
Starbucks products such as 3-in-1 coffees in sachets are being sold through a set of leading
supermarkets.

 Marketing and Sales. Starbucks does not heavily invest in marketing

relying instead on the word-of-mouth achieved through the high
quality of products and high level of customer services. However,
occasional marketing activities initiated by the company involve
sampling of new products that are usually conducted within areas
nearby the stores.
Service. Providing superior level of customer services is one of the
Starbucks main objectives and it is driven from the mission
statement of the company. Accordingly, the company staffs are
encouraged to go to great lengths in order to ensure the high level of
customer satisfaction.

 Support activities:
Infrastructure. Starbucks infrastructure includes a range of general
support activities such as management, planning, finance,
accounting, legal support and government relations that are required
to support the work of the entire value-chain (Hitt et al, 2009, p.87).
Human Resource Management. The workforce is duly perceived to be
the most valuable resource by Starbucks. Accordingly, a wide range of
training and development programs are available for them and they
are motivated by both, tangible and intangible incentives. Specifically,
in UK Starbucks staff is entitled to free drinks during the shift.

 Technology development. Starbucks relies on technology for costsaving purposes, as well as, ensuring the consistency of the quality of
products and offering a high level of customer experience in general.
For instance, with the introduction of computerised coffee roasters
the consistent taste of Starbucks coffee was ensured and this has
contributed to the level of customer retention for the company.
Procurement. This involves purchasing items that are needed for the
production of final products or offering services. For Starbucks it
would be coffee beans and raw food items, as well as fixed assets
such as buildings, machinery etc.