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Corporate culture
-----Group 8

OUTLILNE
1.
2.
3.
4.

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Brief introduction to corporate culture


Core values in a company culture
Importance to a company
Effects on employees

4.1 Recognition of the company


4.2 Work performance
4.3 Personal qualities

5. How to create healthy corporate culture


5.1 Definiting healthy corporate culture
5.2 Welcoming new ideas
5.3 Teamwork building

6. Haiers culture
6.1 Background
6.2 Core values
6.3 The success of Haiers culture

7. Conclusion
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1. Brief introduction to corporate culture

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Corporate culture refers to an organization's values, beliefs, and behaviors.


Organizational culture is an idea in the field of organizational studies and
management which describes the psychology, attitudes, experiences, beliefs
and values of an organization.
The ways to express organizational culture:
a. Companys architecture and decor
b. The clothing staff wear
c. The organization process and structures
d. Rituals, symbols and celebration
e. Commonly used language, logos, brochures and company slogans
f. Status symbols as cars, window offices and titles

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2. Core values in a company culture


The essence of a company culture should
include: teamwork, mutual respect,
commitment and integrity.
These core values will help to create a healthy
work environment and attract more talented
people. They will also provide the direction of
the joint efforts and daily conduct for all staff.

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3. Importance to a company

competitiveness

good quality
and brand

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organization

advanced
management
concept,
reasonable
structure,
flexible
operation
pattern

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cohesion

spiritual
communicatio
n

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4. Effects on employees
How

What

Recognition

Work
perforrmance

Personal
qualities

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To attract and keep the talented people


To gain satisfaction from helping the company
succeed

To integrate our behaviors with the standards and


norms
To pursue breakthroughs

To share values
To reflect the employees behavior of constraints

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5. How to create healthy corporate culture

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Definiting healthy culture

Welcoming new ideas

to create healthy
corporate culture

Teamwork building

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6. Haiers culture

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6.1 Background
the worlds 4th largest white goods manufacturer
one of Chinas Top 100 IT Companies
240 subsidiary companies and 30 design centers,
plants and trade companies
more than 50,000 employees throughout the world
specializing in technology research, manufacture
industry, trading and financial services

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6.2 Core values

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On the management

On competition of market

Core values

On the service

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6.2 Core values

OEC
management

On the management

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overall control and


supervision of
every employee
every day

satisfied customers, efficient


processes, motivated and
prepared employees, sustainable
revenue, and profit growth for
Haier

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6.2 Core values

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On competition of market

localization in design, manufacture


and sales (a good understanding of
local customer needs )

obtaining customer and user resources

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6.2 Core values

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On the service

creating good
impression to
every customer
satisfying
personalized needs
and caring for work
and customer

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reputation is more
important than
sales volume

securing customer
loyalty by building
good reputation

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6. Haiers culture

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6.3 The success of Haiers culture


satisfying the demands of worldwide consumers
realizing win-win performance between Haier and
clients
widely recognized by Haiers employees
Haier growing swiftly with business expansion
from China to outside world

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7 Conclusion

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To sum up, corporate culture is one of the most


important conceptions in companies. Every company
has its own unique culture or value set. Having a
clear understanding of corporate culture will help us
comprehending the effort on companys employees.
In addition, this will facilitate us to find ways to
create healthy corporate culture.

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Thank you !

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