PROJECT LTA (LAPKA TO APKA)

BACKGROUND

Agra ,a city of Taj Mahal, is the most popular tourist destination in India
Attracts over 3 million visitors per year.

During 2012, the Foreign Exchange Earnings (FEEs) from tourism

registered a growth of 21.8% from Rs.77,591 to Rs. 94,487 crore
(provisional) when compared to FEEs during 2011.

But According to Federation of Travel Association of Agra , the number

of tourists coming to Agra has been falling, and many are not interested
in buying things from here.

WHY ??? Many tourists, both Indian and foreign, who arrive in Agra to
see the Taj Mahal, go back home feeling cheated, threatened and abused.
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Reference no13 ,Tourism in India, Deapartment of Tourism

Reasons:

Lack of appropriate accommodation facilities, and

lack of security measures
Touts, guides, auto and taxi drivers, besides hotel
owners pounce on every opportunity so that they can
extract some money.
Local Behavior.
Another reason is high service tax.

 LAPKA

Touts , large number of porters, auto

and cab drivers, and guides not letting any
chance to fleece tourists on the name of
providing 'cheap service'. Locally known as
'lapka' (opportunist), they have long been a sore
point for the city's image.

WHAT IS LTA
LTA

(Lapka to Apka) is an initiative , with the

feeling of Athithi Devo Bhavo , to convert Lapka
cultural to Apka culture towards the visitors of Agra
city by providing training to P-A-T (Porters, Auto
Drivers, Taxi Drivers).

WHY P-A-T???
P-A-T

are generally the first persons with whom the

tourist/visitor interacts and gets the first impression
about the city and its culture.

OBJECTIVES
To leave a positive image about the city and its
culture on visitors mind.
To help in boosting the tourism sector.
To make the city tourist friendly.
To make Agra a benchmark in economic
development of India.

METHODOLOGY
The

program is divided into 11 different modules

and Unconferencing method has been adopted
so that there is no loss of work and less cost.

Training

Site Agra Cantt Railway Station

Training Day Friday of every week so that
there is no loss of income since Taj Mahal
remain closed on that day.
A proper feedback system is used by using post
cards and waste wedding and invitation card.

METHODOLOGY (CONTD.)
Batch Size : Initially 10 people were selected ,
later 20 more added. Now the batch size is of 30
people(includes, auto drivers, porters and taxi
drivers).
Tools used : Case study, Success stories, Audio
Visual material, Group Discussion & Role Play

LTA TEAM
Lead Trainer
Dr. Naveen Gupta A well known behavioral scientist having
experience of conducting more than 100 training programs in
various MNCs.

Team Members
Dr. Arvind Jain, Renowned Doctor and President LEAD Agra
Dr. Anju Jain Professor, RBS College Agra
Dr. Abhilasha Singh HoD (MBA), HiMCS
Mr.Shantanu Sahu - Dy. HoD(MBA) . HiMCS
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IMPACT OF THE PROJECT

On Trainees

Majority of the trainees have successfully got rid of

their bad habits like chewing tobacco, pan, smoking
and consuming alcohol thus saving more money for
their family.

Change in behavior has been noticed after some

trainining sessions. Now more disciplined and well
behaved.

More customers due to good behavior resulting into

higher income than before.

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IMPACT OF THE PROJECT (CONTD.)

On Visitors
Positive perception about the city and the
country.
Feel more secured and safe after hiring trained
human resources.
Higher satisfaction level and feel good factor thus
resulting into a positive word of mouth about the
city and the country.

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IMPACT OF THE PROJECT (CONTD.)

On Society

A safe and helpful environment making visitors think about

longer stay in the city thus increasing the opportunities of higher
contribution towards economy.

Larger number of Government and Private bodies are willing to

join the project and to contribute in making it on a larger level.

Free medical check up and treatment to all the trainees by Indian

Medical Association (IMA).
Free legal advises and services to the trainees.

Honest and helpful trainees are being awarded by different clubs

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and societies on several occasions.

Few Achievements till

date

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