Internal
Communications
ASSE
T
EMPLOYEE
S
are the
HOW TO KEEP
EMPLOYEES?
Build TRUST
Provide consistent feedback
Give employees respect
Provide career growth
opportunities
Explain the big picture
Set clear goals
Recognize success
Practice open communication
Corporate Culture
Underlying beliefs, values and assumptions
Practices and behaviors
Reflection of the company
Development of CC
CONSCIOUS
UNCONSCIOUS
Specific steps to
define intended
culture
Codified and used as
foundation
Better understanding
of employees
Clear information to
the public
Fundamental Components
Mission current objectives of the
company
Vision where the organization sees
itself in
the future
Corporate Values behaviors and
philosophies
guiding the organization
Code of Conduct
Dealing fairly with others and maintaining professional
relationships
Contribute to society and human well-being
Avoid harm to others
Be honest and trustworthy
Be fair and take action not to discriminate
Practice integrity in our inter-personal relationships
Honor confidentiality
Avoiding Conflicts of Interest
Care With External Relationships
Labor Relations
study of how employers and employees work together to
create a fair workplace.
In the U.S., labor relations were profoundly affected by the
National Labor Relations Act, passed during the 1930s.
Change Management
How to become a
better leader?
Employee Management
Grapevine
Organizational Grapevine
Early research findings:
Transmits information rapidly in
all direction
Follows a cluster chain pattern
More active in homogeneous
groups
Transmits some degree of truth
Types of Grapevine
Messages transmitted through the grapevine are normally
referred to as "rumors.
Wish Fulfillment Rumor - Identifying the wishes and
hopes of
employees
Bogey Rumor - Exaggerating employees fears and
concerns
Wedge Drivers Rumor - Aggressive, unfriendly and
damaging.
Home Stretchers Rumor - Anticipating final decisions
or
announcements.
Premeditated Group
Premeditated rumors spread within highly
competitive
environments
Gossip Chain
One person tells to other people
This chain passes a message regarding a not-on-job nature
Generally considered to be slow in passing the information
Probability Chain
Information may
move from
anybody to
anybody.
This chain is
found when the
information is
somewhat
interesting but
Only some people innot
thereally
organization
will get to
significant.
know the information
Cluster Chain
Individual
communicates with
only those individuals
he/she trust
Cluster chain is the
dominant grapevine
pattern in an
organization
Most informal
communication flows
through this chain
Advantages
Spreads Rapidly
Feedback is Quick
Group Cohesiveness
Emotional Supportive
Signals that
Problems/Good news exist
Substitute for formal
channel of communication
Disadvantages
Hostility
Untruth information most of the
time
Partial information only spreads
(rumors)
Hampers the goodwill of the
organization
or the people
&
cont.