Business Analytics

Professional R
An Overview

Agenda

OVERVIEW

ADMISSIONS

BAP R

USP

COVERAGE

APPENDIX:

Imarticus Overview
Faculty Profiles
Visiting Faculties
Sample Learning Material
Online Learning Portal

Why R?
Data mining has entered its golden age.
R is the weapon of choice for legions of data scientists!
What are the reasons for its sudden popularity?
Cost of
Ownership
Customizabl
e

R is an open source
software that is free to
download.

Versatility

R is perhaps the only

analytics software to run
on MAC.

Data scientists can improve the softwares code or write variations for
specific tasks.

R offers extensive
analytics capabilities
ranging from Text
Analytics, Predictive,
Time Series,
Optimization.
Rattle GUI is widely for
data mining.
Big Data Analytics made
possible by Revolution
Analytics (Commercial
version of R)

A Data Scientists Dream

R is particularly useful in data analytics
because it contains a number of built-in
mechanisms for organizing data, running
calculations on the information and
creating graphical representations of
data sets.
Some people familiar with R describe it
as a supercharged version of Microsofts
Excel spreadsheet software that can help
illuminate data trends more clearly than
is possible by entering information into
rows and columns.

Integration
Integrates with other
software vendors:
SAS, Oracle, IBM,
Teradata, TIBCO,
Alteryx, SAP.
Integration with
HDFS, WEKA, Python,
MATLAB.
R & Excel: RExcel is
an add in for
Microsoft Excel,
allowing access to the
statistics package R

Why R? (Contd.)

Highest
Paid IT Skill
Dice Survey,
Jan 2014

Most-used
data science
language
after Survey,
SQL
OReilly

Growing
70% of
faster than
data
any other
Rexer Survey,
miners
use
data science
OctR
2013
KDNuggets
Ranked #15 of language
Survey, Aug
all
2013
programming
RedMonk
languages

Jan 2014

R is the #1 Google Search for Advanced Analytics

software Google Trends, March 2014
More than 2 million users worldwide.
Oracle Estimate, Feb 2012
Demand for R language skills is on the rise.

rankings, Jan
2014

Companies Already
Onboard R

Facebook
Google
Twitter
Foursquare
ANZ Bank

R You Ready for R?

FDA
John Deere
Lloyds of
London
& Many More

Overview of BAP-R
The Business Analytics Professional R (BAP-R) is a comprehensive, short-term
program
that provides aspirants with a thorough understanding of R programming
language for effective data analytics. Learning
Methodology

KEY FOCUS AREAS

The program provides insights
into:
Statistics using R
Predictive, Text and
Multivariate Analytics
Optimization
Forecasting
OBJECTIVE

To gain practical knowledge of

R language as a tool for
effective data analysis, which
will enable aspirants to apply
the learnings in their
respective careers.

Instructor-led classroom
training using a combination of
lectures by experienced
faculty, case studies and live
project work, managed by a
fully integrated online learning
portal.
Program Options
The learning is divided into two levels:
Basic Analytics using R (Foundational)
Advanced Analytics using R (Advanced)
Program
Duration
BAP-R is a short-term weekend
course lasting 3 months
Basic Level: 1.5 Months
Advanced Level: 1.5 Months

Program Overview
In this program, you will learn how to program in R and how to use R for effective data
analysis. The program is divided into two levels: Basics and Advanced.

Level 1 Basic Analytics Using R

Module 1:
R Basics

Module 2:
Statistics
using R

Module 3:
Functions in
R

Level 2 Advanced Analytics Using R

Module 1:
Predictive
Analytics

Module 4:
Optimization

Module 2:
Text Analytics

Module 5:
Forecasting

Module 4:
Review &
Evaluation

60 Hours
over
1.5
Month

Soft Skills & Mock

Interviews

Module 3:
Multivariate
Analysis

120+

60 Hours
over
1.5 Months

OF LEARNING TO GET YOU

JOB READY FOR A CAREER
IN BUSINESS ANALYTICS!

Hours

Program Deliverables
Our BAP-R program is extremely practical and hands-on. It
endorses the use of live cases studies and real-life business
problems to deliver learning and ensure students are equipped
with the needed skillsets to use R for analytics in the real world.
PEDAGOGY:
Providing Business Context, Approach and Methodology

Quizzes and
Tests After Each
Topic for SelfAssessment

Conceptu
al

Case Studies at
the end of each
Module

Live Project Work

throughout Level
2

Applicatio
n

Data Sets
Industry
relevant for all
topics

Program Overview: Basic Module

MODULE

TOPICS

HOURS

R-Studio, Packages in R, Installing Packages, Setting Directories

Basic Operations
in R

Programming Language Basics, Scalars, Vectors, Simple

Calculations Data Structure, Data Frames

Data Manipulation

Data Acquisition(Import & Export), Sub-setting observations,

Subsetting variables, Transforming Variables, Renaming and
Recoding Variables, Conditional Processing, Missing Values, ,
Merging and Concatenating Datasets, Using SQL in R

12

Basic Statistics in
R

Descriptive Statistics , Cross-Tabs,T-Tests, ANOVA, n-way ANOVA,

Correlations, Sampling, Bootstrapping, Simulating and Random
Number Generation

12

Graphics in R

Line Plots, Bar Charts, Pie Charts, Histograms, Scatter Plots, 3D,Parallel Coordinates

Introduction to R

R Basics

60 Hours

Statistics
Using R

SUB-TOPICS

Linear Models in R

Simple Regression Analysis, Multiple Regression

Logistics Regression in Logic Function, Maximum Likelihood Optimization, Odds Ratio.

R
Model Selection in
Selection Criterions, Stepwise Methods.
R
Functions in Writing Functions in R
R
Course Review/Overall
Review
Evaluation

Creating User Defined Functions

4
3
4
4
6
6

Program Overview: Advanced Module

MODULE

Predictive
Analytics

25 Hours

Text
Analytics

SUBJECT

TOPICS

HOURS

Review of Basic
Statistics in R

Basic Statistics (Mean, Median, S.D.), ANOVA (CRD,

RBD), Correlations, Outliers, Statistical Graphs

Predictive Modelling using

Regression Analysis

Linear Regression: Modelling Assumptions

Predictive Modelling using

Regression Analysis

Logistic Regression: Modelling Assumptions,

Model Selection, Scoring

Predictive Modelling using

Decision Trees Analysis &
Random Forest

Recursive Partitioning, CART,

Splitting Criterion, Pruning

Other Predictive
Modelling Tools

Support Vector Machine,

K-Nearest Neighbor Algorithm

Basics of Text Mining

Preparing and Loading a Corpus, and other files,

Performing stemming; creating & exploring TermDocument matrix, N-Gram Analysis

Visualizations in Text Mining

Creating and modifying a WordCloud, Reshaping,

Resizing and Recoloring, Word Association Analysis

Advances in Text Analytics

Text Clustering & Categorization

Advances in Text Analytics

Sentiment Analysis

Program Overview: Advanced Module

(Contd.)
MODULE

SUBJECT

TOPICS

Clustering
Multivariat
e Analysis

Variable Reduction
Association Mining

Optimizatio
n

20 Hours

Forecasting

Linear Programming &

Goal programming in
R
Integer Programming
and
Mixed Integer Linear
Programming

Hierarchical Clustering, K-means

Clustering
Factor Analysis, Principal Component
Analysis
Market Basket Analysis
Objective Functions, Constraints and
Solving LP & GP Problems

HOURS
3
3
3
3

Objective Functions, Constraints and

Solving ILP and MILP Problems

Business Forecasting
in R

Basic Time Series, Exponential

Smoothing Models

Business Forecasting
in R

ARIMA Modeling in R

Incremental 15
Hours of case
studies

Case Studies in
Advanced Module

Soft Skills &

Hours devoted
Mock Interviews will
for each Case Study
also be covered

Involvement of Industry Experts

Industry Connect
Bridging the growing divide between
academia and the industry

Industry
experts
advise and
mentor
students in
their
journey
towards
jobreadiness.

Design of Curriculum
and Learning
Methodology

Timely and relevant knowledge

and skill sets gained

Guest Lectures,
Knowledge Sharing
and FAQ Sessions

A more thorough understanding

of subject matter is gained

Evaluation of Case
Studies and Project
Work

Personalized 1:1 attention and

feedback on projects

Why BAP R?

COMPREHENSIV
E COVERAGE

APPLICATION
OF
KNOWLEDGE

24/7
LEARNING VIA
THE ONLINE
LEARNING
PORTAL

The course content covers a wide variety of relevant

analytics topics such as predictive, text, optimization,
time series etc.
Industry vertical covered are Retail,
Telecommunication, Financial services etc.
Function covered are Sales and Marketing, Supply
Chain Management etc.
The program goes beyond theoretical knowledge
Hands-on programming in analytical projects
includingHours
multipleof
industrial domains and scenarios
Learning methodology focuses heavily on use of case
Interactive
studies, data sets and live project work

Webinars

State of the art online learning portal centralizes

learning
24/7 access to learning material, study aids and tests
Hours of
Faculty and students spread across locations connect,
Interactive
collaborate
and share information
Behavioral
analytics capture actionable data which
Webinars
offer insights and corrective paths for improved
learning

Is BAP-R Right for You?

Experienced Candidates
Field Currently
Working In:

BAP-R is
best suited
for:

EXPERIENCED:
Working
professionals
looking to
upscale their
knowledge

FRESHERS:
Freshers who
would like to
explore various
options in Data
Analytics

Applicability:

Business
Intelligence/Data
Warehousing
Business
analyst/Consultant

Moving up the
value chain

Software
programmer
Existing Analytics
professionals

Diversification to
Analytics

Specialization in
Analytics

Knowledge and
Skills up-gradation

Admission Criteria

BSC (Maths and Physics), BE, Btech

graduates from Tiered institutes
with minimum 50% grades

Prior programming knowledge is a

must.

Admissions Process
Interested in BAP-R? Enroll now!

Call
18001037480
or visit
imarticus.org
and fill the
inquiry form

Book an incenter or an
online
appointment
for a profile
review or
career
counseling

Pay by cash,
cheque,
credit card or
NetBanking
facilities for
ICICI or HDFC
Bank

Appendix A. About Us
About Imarticus Learning

Imarticus Learning is formed to bridge the gap between

academia and the industry. The firm provides a range of
Corporate Solutions designed to assist firms in meeting its
skillset requirements.
Headquartered in Mumbai, Imarticus has delivery capabilities
pan India with dedicated centers at Mumbai, Bangalore,
Chennai, and satellite centers at Pune and Jaipur.
Our Areas of Expertise

RISK MANAGEMENT
Encapsulates risk across the breadth of Credit,
Market and Operational risk.
GLOBAL MARKET OPERATIONS
Covering End - to- End Securities Operation
across
various asset classes and markets around the
world.
INVESTMENT BANKING PRODUCTS
Explores the role and details of Securities and
Derivatives trading strategies used by buy-side
and
sell-side firms.
ASSET MANAGEMENT
Asset Management consists of an array of

BUSINESS ANALYTICS
Practice of investigation of past business
performance using data and statistical models in
order to develop new insights and
understanding of
future business performance using the SAS
suite.
FINANCIAL TECHNOLOGY
Advanced' application development skills, as
well
as a comprehensive understanding of IT in
Investment Banking with extensive product
knowledge.
FOREIGN & TREASURY OPERATIONS
Corporate Finance and Advisory Services and
management of short term and long-term

Appendix D. Sample Learning Material

In addition, you
will find on the
LMS:
Quizzes
Assignments
Ebooks
Data Sets
& Much More

Appendix E. Online Learning Portal

LoudCloud is a platform for improving knowledge capture and management, enabling faculty
and students spread across locations to connect, collaborate and share information.

Keep abreast of latest news & trends

24/7 access to learning material, assignments,
quizzes

Analyze student and faculty

Share knowledge and collaborate with

students

QA
Thank
You
For Your

&

Attention

Get in touch with us at http://imarticus.org

or call us + 91 22 40792314

Thank you