Sales Project

Sector - Automobile

Group-4
Uday Vir Singh Rana
Deepak Parwani
Harshita Punjabi
Ashish Ranjan Prasad
Jainam Shah
Dipanwita Burman

Showrooms Visited :
Ford, Navi Mumbai
HONDA Navi Mumbai
Audi, Navi Mumbai
BMW, Navi Mumbai
Nissan, Navi Mumbai

FORD
As it was a new showroom, they didn't face any challenges
and pressure in context of financial year ending.
Monthly target: 80-100
Approximate sales 10 cars/sales person.
Target not completed for any month. No increase in target.
Even if target is not completed, no pressure from company.

 Company Representative Visits once a month.

No such specific marketing strategy , company provide
training to the sales executives for pitching.
Even if showroom gets engaged into any marketing,
no reimbursements are provided by the company.

FORD, Navi
Mumbai

HONDA
Yearly target is allotted to each distributer and more
emphasis on Quarterly targets.
Target increase every year by 15 - 20 % and it may vary
according to the market demand.
Company representatives comes once in a month and also
when some operational problem happens.

 Distributor have no problem with company

representatives.
Every year sales representatives goes through training
in which they were taught how to pitch the product.
Sales quota is fixed according to the seniority of the
executive
(i.e., fresher's will have to sell 5-7 units only)

HONDA, Navi

AUDI
Target are not being achieved as this is
niche segment car
Yes increase in target quarterly depending
on the sales of previous sales.
Target is fixed to 15 cars per month.
monsoons is a slag period.

 3-5 times companies representative visit their place in

a year.
No problem with company representatives.
Average 4 products / product manager.

AUDI ,Navi

BMW
Financial year is Calendar year (Jan-Dec).
Increase in targets based on market condition.
Per sales executive target is 4units/month.
Sales executives in the outlet are 6.

 Based on the sales experiences, sales target is

achieved.
Average no. Of units sold is 15-18 per month.
During festive season sales increases to 25-27 units.
Best selling car 3 series, 5 series , BMW GT.
Marketing strategy based on the persons income &
choice.
28 variants available to choose from.

NISSAN
Based on the sales experiences, sales target is achieved.
Increase in targets based on market condition.
Per sales executive target is 8-9 units/month.

 Average no. Of units sold is 60-80 per month.

During festive season sales increases to 90-100 units.
Marketing strategy based on the persons income &
choice .

NISSAN, NAVI MUMBAI

Thank You