Introduction

Definition
Types
Importance
Research method and methodology

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 Definition

Define
Research …

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Definition (cont...)

The word
‘Research’
has evolved from
‘Search’

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 Definition (cont...)
 Curiosity or inquisitiveness is a
distinctive feature of human being
 Each and every activity has some
problem
 Every style of action can be modified and
improved
 To satisfy the curiosity, solve the problem,
develop the style, concerned persons
search…

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 Definition (cont...)
– Research simply means a search for facts,
answer to questions and solutions to
problems.

– Search for knowledge

– Search for information

– An art of scientific knowledge

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 Definition (cont...)
Research?

– A careful investigation or inquiry through search for

new facts in any branch of knowledge

– A systematic effort to gain new knowledge

– A movement towards unknown

– A voyage of discovery

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 Definition (cont..)
Research?

Defining and redefining problems,

Formulating hypothesis or suggested solutions,
Collecting, organizing and evaluating data,
Making deductions and reaching conclusions,
and lastly carefully Checking the matching between
hypothesis and conclusion.

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 Definition (cont...)
Research?

– An original contribution to the existing stock

of knowledge for its advancement.

– The pursuit of truth with the help of study,

observation, comparison and experiment.

– Search for knowledge through systematic

method of finding solution of a problem.

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 Objectives of Research

 To gain familiarity with a

phenomenon or to achieve new
insights into it;
 To portray accurately the
characteristics of a particular
individual, situation or a group;

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Objectives of Research (cont...)

 To determine the frequency with

which something occurs or with
which it is associated with
something else;
 To test a hypothesis of a causal
relationship;

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 Types of Research

Research

Basic Research Applied Research

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 Types of Research (cont…)

 Basic/Pure/Fundamental Research

- Undertaken for the sake of knowledge

- Generalization
- Formulation/modification of theory

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 Types of Research (cont…)

 Applied/Action Research
- Carried out to find solution to a real-life
problem requiring an action or policy
decision.
- It is problem/action oriented

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 Types of Research (cont…)
 Descriptive Research
- Research carried out with the major
objective of describing something.

 Analytical Research
- Analyze available information to make a
critical evaluation.

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 Types of Research (cont…)
 Quantitative Research
- Based on measurement of quantity.

 Qualitative Research
- Concerned with qualitative phenomenon.

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 Types of Research (cont…)
 Empirical Research
- Data-based research.
hypothesis, data, analysis, decision…
 Exploratory Research
- Development of hypothesis, but not testing
that hypothesis
 Casual Research
- To find out the cause and effect
relationship
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 Significance of Research
Research inculcates scientific and
inductive thinking and it promotes the
development of logical habits of
thinking and organization.

Doubt … Inquiry … Invention

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 Significance of Research (cont…)

Research provides the basis for nearly

all government policies in our
economic system.

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 Significance of Research (cont…)

Research has its special significance in

solving various operational and
planning problems of business and
industry.

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 Significance of Research (cont…)

Research is equally important for social

scientists in studying social
relationships and in seeking answers
to various social problems.

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 Research Method
Research methods (or technique)
- for data collection
- for data analysis
- for evaluation of the analysis results

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 Research Methodology
A broader concept

Not only research methods!

But also …

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Research Methodology (cont…)
Problem statement
Need of the research
Hypothesis formulation (what? why?)
Data collection (what?)
Method (which?)
………….

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Research Method vs. Methodology

Research method …
A part of …
Research methodology.

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