Fostering Collaboration between

UK and Indonesian Universities:

A preliminary project
Creative Industry Working Committee
British Council – Indonesia
5 March 2008

1
 Overview
• Introduction
• Objectives
• Rationale
• Proposed Program
• Milestone
• Key Performance Indicators
• Proposed Budget
• List of Working Committee Members
2
 Introduction (1)
• In the 21st century of the creative society, creativity and
innovation play important roles to the growth of a
company. Creativity has now become more valuable
assets than others which gives out the ultimate
contribution to a range of company activities for making
innovation in products, technology, process, and market.
• Indonesia has experienced fast growth in creative
industry especially in areas of advertising, music, film,
fashion, craft, design, and architecture. It is worth to
study the development of creative industry in Indonesia
in order to surface its value chain capability and potential
markets. There are a number of best practices of
creative entrepreneurs in Indonesia which lead to
provide job opportunities or employability. The rise of
creative class in Indonesia also serves as a unique
experience for other countries to learn. 3
 Introduction (2)
• In December 2007, a kickoff meeting was carried out
under the sponsor of the British Council of Indonesia to
bring out important issues in the development of creative
industry in Indonesia. Creative industry is still lack of
support in infrastructure development for ensuring its
sustainability. In addition, less attention also is given on
educating the creative community, entrepreneurs,
creative workers, and the government officers to be the
knowledgeable stakeholders as to deeply understand the
particular issue, problems, challenges within creative
industry. The development of creative industry is
challenging and should be tailored to implement to attain
the success of the sector.

4
 Introduction (3)
• There is a lot opportunities can be identified and
captured if Indonesian universities are able to
communicate and collaborate with UK universities in
sharing and studying the development of creative class,
creative community, creative entrepreneurs in Indonesia.
It is realized so far that there is no media used to
facilitate and foster communication and collaboration
between UK and Indonesian universities.

5
 Introduction (4)
• This proposal is about how to open communication
between UK universities and Indonesia universities to
enable them to be willing to collaborate in sharing
experiences and potentials about Indonesian and UK
creative industries. The output of the project is a master
plan document around the potentials and needs of
creative industry in Indonesia, general and unique
constraints faced, and analysis of the strategies used to
develop creative industry. Lastly, some
recommendations are suggested to work with the
challenges and to forecast the trend of creative industry
development in the future.

6
 Shared Challenges and
Opportunities
• Sharpen future-focus (anticipate upcoming areas of importance for
collaboration)
• Empowering national stakeholders in creating national creative
Industries strategies (e.g., research priority setting, linkages
between creative industry and development, etc.)
• Creation and use of overseas networks
• Empowering local champions for creative industry
• Facilitating use of available funds (10 K) for creative industry
development
• Transitioning creative industry toward competitiveness and
innovation for the marketplace
• Enhancing collaboration with the UK universities to develop joint
innovation project of creative industry to be funded by PMI2.

7
 Rationale
• Fundamental framing question:
– “In which ways the preliminary project help to foster
communication and collaboration between UK and Indonesian
universities to develop creative industry?”
• There is a need of a master plan to identify and expose
potentials and intents of collaboration to develop creative
industry sectors in Indonesia such as art, music,
performing art, film, design, architecture, fashion.
• The project serves as a media used to link UK and
Indonesian universities. The resulted master plan will be
distributed to UK universities so they will be interested to
communicate and collaborate with Indonesian
universities. 8
 Objectives
• The preliminary project aims to establish a
communication media between UK and
Indonesian universities through practical
understanding and utilization of joint
collaborative projects related to creative
industry.
• The target area in the project involve catalyzing
and improving interaction between UK and
Indonesian universities (U2U) relationship,
especially in improving access to local
knowledge within the creative industry sector
through information sharing.
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 Components of Creative Industries
Supply Chain Demand Chain

Employability Marketability

Creative Creative Creative Creative Creative

Class Entrepreneurs Producers Distributors consumers

Pillar 4:
Pillar 1: Pillar 2: Pillar 3:
Economics
Creative Information Innovation
Institutional
Education Infrastructure Systems
Regime

Foundations: Talent & Creative Community, Culture & Art, Technology & Management
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 Fifteen Sectors of Creative Industry
(John Howkins, 2001)
1. Advertising
2. Architecture
3. Art
4. Crafts
5. Design
6. Fashion
7. Film
8. Music
9. Performing Arts
10. Publishing
11. Research and Development (R&D)
12. Software
13. Toys and Games
14. Television and Radio
15. Video Games
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 Proposed Program:
Joint Project Proposal
Output:
• A Master Plan Book on most potentially creative
industries sectors and master plan to develop various
sectors of creative industry in Indonesia in the coming
three years.
• Interactive multimedia about Indonesian creative
industry.
• Interaction between UK and Indonesian universities to
develop joint proposals (or proposal matching).
Outcomes: Innovation Exchange Project
• Joint project between UK and Indonesian universities
• Get funding from PMI2
• Sustainable joint programs in the future
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 How does collaboration work? (1)
1. What is the goal of the parties get together?
• Information exchange – finding out what Indonesian
universities know about situations of creative industry
(indigenous and local, academic studies, and professional
experience) and their future programs.
• Opinion gathering – matching the shared interests of both
parties.
• Agreement seeking – working toward agreement on how to
proceed with a particular action of make a decision
2. What process or structure will be used to achieve
goal?
• BC sponsored meeting
• Workshop
• Book and CD Publication
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How does collaboration work? (2)

Indonesian Joint Project UK

Universities Funded by PMI2 Universities

Knowledge Collaborative
Transfer Innovation

Joint Joint
Dissemination Implementation
New Skills,
New Knowledge,
New Behaviour 14
 Proposed Action Plan (1)
 A forum for producing document consisting of
information about potentials of Indonesian
creative industry for disseminating to UK
universities. UK universities are expected to be
interested to build collaboration with Indonesian
universities in developing creative industry.
 A forum for communicating and collaborating
between UK and Indonesian universities.
 A free competition for UK universities and
Indonesian universities to match proposal to get
grant from PMI2.
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 Proposed Action Plan (2)
Indonesian Forum (BC UK
PMI2
Universities Sponsored Meeting) Universities

1 Call for chapters in the book

(Working Committee)

2 3 4
Distribute the book
Get involved and Share knowledge, have it to UK Universities,
contribute to the published in a book on have it reviewed for
content of the creative industry prospects matching shared
book in Indonesia (WS1) interest 6
5 Develop joint
proposals and
Evaluate and select
proposals to get
submit to PMI2 by funded by PMI2
February 2009 (WS2)

7 Implement the
projects by the
16
partners
 Current Proposals
• Entrepreneurship for Creative Industry
– WeMart Program in Bandung
– Entrepreneurship Barometers for Creative Education in
Indonesia
– Incubators for Creative Industry
• Best Practices of Creative Industry in Indonesia
• Creative Education
– Creativity for Primary School Teachers
• Indigenous Creative Industry
– Can Indonesian ethnomusics be incorporated into contemporary
musics to get at something different?
– Crafts
• Indonesian Architecture
• Indonesian Design
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 Milestone
No. Activity Period 1: Period 2: Period 3:
Apr 08-Jun Apr 08– Jan Feb 09
08 09
1. Research Mapping:
call for chapters,
master plan

2. Document Writing
and Publication:
workshop and
printing
3. Socialization and
Joint Proposal
Submission with UK
Universities
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 Key Performance Indicators
No. Activity Baseline Mid of the End of the
year project

1. Mapping Document 10% 100% -

(chapter draft)

2. Book and CD 0% 50% 100%

Publication

3. Number of joint 0 5 10 joint

proposal submission proposals
with UK Universities
to PMI2

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 Sustainability
• After joint innovation programs get funded
from PMI2, both parties will mutually
develop mechanisms to raise additional
funds from local donors and sponsors or
to be able to be self funded.

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 Proposed Budget
• Personnel Expense
– Working committee members
– Chapter contributors
• Workshop Expenses
– First workshop (WS1) for completing the book and CD
– Second workshop (WS2) for preparing joint proposal with UK
universities
• Publication
– Editing (proof readers)
– Setting and Printing
– CD Editing
• Socialization
– Distribution (webpage and postal mail)
– Monitoring
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 List of Working Committee
• Coordinator: Togar M. Simatupang (ITB) togar@sbm.itb.ac.id
• Deputy: Gai Suhardja (UKM) gai.suhardja@art.maranatha.edu
• Secretary: Hirmana Wargahadibrata (UNJ) rahirman@indosat.net.id
; rahirman@yahoo.com
• Public Relation: Dody Achmad (ITB)
• Committee Members:
– Deni Hermawan (STSI Bandung)
– Imam Prayogo (ITS Surabaya) imam@ce.its.ac.id
– Freddy H. Istanto (Ciputra University) fred.hands@ciputra.ac.id
– F. Melani Jofatma (Trisakti University) f.jofatma@lycosmail.com
– Rosa Karnita (ITENAS) oca@itenas.ac.id
– Sekar Suminto (ISI Yogyakarta) sekartaji_s@yahoo.co.id

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Thank You

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