Lecture 1:
Introduction to Research
by
What Is Research?
Definition: An organised, systematic, data-
Types of Research
O Applied Research: Research done with the
Manager as research-based
decision maker
Subordinate employee as
researcher
Manager as research service buyer
or evaluator
Manager as evaluator of secondary
data source
Research specialist
Purpose of Research
O Reporting: elementary level; provide
Purpose of Research
O Explanatory: attempts to explain the reasons
explanation.
Hypothetico-Deductive Method
O A method of scientific investigation via exposition
O
O
O
O
Hypothetico-Deductive Method
O Seven steps in hypothetico-
deductive method:
O Observation
O Preliminary information gathering
O Theory formulation
O Hypothesising
O Further scientific data collection
O Data analysis
O Deduction
Research Process
OBSERVATION
Broad area of
research interest
identified
PROBLEM
DEFINITION
THEORETICAL
FRAMEWORK
Research
problem
delineated
Variables clearly
identified and
labeled
HYPOTHESES
GENERATION
SCIENTIFIC
RESEARCH
DESIGN
PRELIMINARY
DATA
GATHERING
Interviewing &
Literature Survey
DEDUCTION
Hypotheses
substantiated?
Research questions
answered
DATA COLLECTION,
ANALYSIS AND
INTERPRETATION