PROPOSED ADVENTURE

SPORTS PARK AT
SAPUTARA
Project Prepared
By:

KINSFOLK INFRA ENGINEERING

SURAT

About us
Kinsfolk Infra Engineering is a Surat, Gujarat, India based firm
having a well defined goal to expand in the field of the
hospitality & entertainment sector within the short span thereby
improving the overall social standards to the required
expectations of the fast growing Metros &/or Tier II cities as
well as improving on the tourism expectations.
ADVENTURE PLUS is an adventure sports park with a
difference! Being the first of its kind in India and the largest in
Asia, it boasts a number of adventure activities - covering land,
water and air - guaranteed to give you an adrenaline rush and fill
your day with fun. Not only are the activities at Adventure Plus
challenging, but they leave you wanting more! In addition to
this, the park's natural environs make it the perfect destination
for literally whatever it is you want to do.

MANAGEMENT
Member1, Marketing & Customer analysis: Member 1 is an
expert and has good knowledge about online advertising and has
contacts with Gujarat tourism that would help us bring in the
target audience.
Member 2, Law & Corporate affairs: Member 2 is also a
marketing expert and has a good grip of all the laws and
corporates affairs and so land at lease and earth moving will get
easy for the park.
Member3, Operations and HR Management: Member 3 is an
expert in the operations and management of the HR and dealing
with the partners employees Adventure Plus who will be taking
care of the park for the initial four years.

Organizational Structure
Administrative

Operations

Facilities Maintenance

General Manager

Shift Leader

Lead Supervisor

Design and Function Oversight Assistant. Managers

Hands on Repairman

Operations Manager

Customer Service Manager

Helpers

Human Resource Director

Ticket Desk Operators

Safety Oversight

Food Handlers

Contract review

Housekeeping

Accounting & Bookkeeping

Inventory Control

Public Relations

Customer Service Director

Promotions

Activities Coordinator

Gift Shop Manager

Concept
Plan

Concept Plan
We are planning to develop an experiential tourism destination. We
will cater and entertain all age group. There will be activities and
entertainment for all group ages.
To start with at entrance there will be a food court it will be a joint
where all major food chain will have stalls.
So revenue from people who are not enjoying activities revenue can
be generated from them.
Baby Crche facility will be provided at entrance.
Ticket counter
At entrance there will be ticket counter where tickets will be issued
with internal layout map also safety instructions will be displayed
.There will be arrangement for toilets and baby sitting area. There
will be also first-aid room. At entrance disclaimer form will be filled
from all the entrants.

 Souveniour shop
It will be showcasing all the products manufacture in Saputara and Dang
province in one way it will be platform for local products.
Science Centre
There will be a science Centre at entrance it will be displaying science
models so that for school children can be benefited from it.
Botanical garden & Butterfly Park
There will be big trees which will be planted by breaking and
excavating rock strata also there will be beautifully landscaped 1 acre
garden where old people can sit and relax. There will be also kids
park with swing slides.
Golf course /partly lawn
There will be a 4 acres mini golf course /party lawn with small amphi
theatre where for night stay guest cultural show or live rock band or
entertainment programmers/show can be arranged.

Cafeteria
There will be 400 people sitting cafeteria where buffet meals will be laid. The
package will include buffet meals. For night guest ala-carte menu will be
offered.
Conference room
There will be a conference facility for 200 appax it will be equipped with all
facilities such as video conferencing and multimedia at night it will be
converted to disco.
Dormitories
There will be arrangement for dormitories it will be offered for people with
budget constraints school college picnics group bookings wedding guests.
Toilet facilities
There will be toilet facility at all locations with five urinal s, two set of
western commode toilets and wash basin for male and washbasin 5 toilets
and child care area .
Prayer room
There will be all religion prayer room where people can pray.

Indoor sports facility

Indoor sports will be created near cafeteria so people can enjoy indoor sports
like carom table tennis pool.
Camping
Swiss tent area on the hill slope with 10 tents in row so total 50 tents will be
installed this will be self-contained tents with attached toilet bathrooms.
Coffee Shop
There will be small cafeteria on hill slope where coffee snacks will be offered.
Recreation Center
On topmost point of hill slope will be spa swimming pool and reading room
.Solitude meditation zone Area will be separated and cordoned off and
emphasis will be given on acoustic so that there will be complete silence
where people can meditate and experience solitude .
Artificial Water Fall Rappelling
Artificial water fall will created so everybody can enjoy water fall rappelling
all-round the year.

Proposed Master Plan

List of
Adventure
Activities

Adventure Activities
1. All-Terrain Vehicle (ATV
2. Artificial Climbing wall for
Rappelling and Rock
Climbing
3. Artificial Water Fall
Rappelling Wall
4. Natural Rappelling and
Rock climbing
5. Obstacle Course for
children
6. Paragliding / Para motoring
7. Trekking and Hiking
8. Zip line/ Canopy tour from
Hill
9. Alpine Tower
10.Bungee Jumping
11.Mountain Biking
12.Paint Ball Shooting
13.Remote Control Cars

14.Zorbing
15.Valley crossing
16. Cricket
17.Half Pipe
18.BMX Cycle
19.Skating Ring
20.Army Assault
Course
21.Archery
22.Riffle Shooting
23.Burma Bridge
24.Rope Course
25.Mountaineering
Gears
26.Gyro Gym
27.Mini Golf
28.Aero Modeling

29.Sumo Wrestling
30.Moon Jumper &
Pogo Stick
31.Tennis &
Badminton Court
32.Artificial
Snorkeling
33.Indoor Recreation
Center
34.Spa
35.Swimming Pool
36.Rain Dance
37.Library/ Reading
Room
38.Meditation Room
39.Science Center
40.Butterfly Park
41.Amphi Theater

Land
Adventures

ARTIFICIAL ROCK CLIMBING

WALL

NATURAL ROCK CLIMBING SUR

RAPELLING

SPIDER

VALLY
CROSSING

ARMY
OBSTACL

ROPE BRIDGE

ATVS WITH
ATV TRACK

ARCHERY AND
RIFFLE SHOOTING

ZORBING
WITH RAMP

SUSPENDED BRIDGE

BUNGEE JUMPING

BMX SKATEBOARD HALF

PIPE

ZIPLINE

DIRT BIKING

PAINTBALL
ARENA

SKATING RINK

ROPE COURSE

PARAGLIDING/MOTORING &
GYROGYM

Water
Activities

KAYAKING

WATER SPORTS

STAY

ALPINE TENTS

5 MEN TENT

SWISS TENTS

CONFERENCE ROOM

FOOD CORT AND CAFETERIA

Spa, Reading Room, Meditation

and Yoga Hut & Swimming Pool

CULTURAL ACTIVITIES

Visitors, it is rare opportunity to see tribal

communities like Bhils, Kunbis, Warlis and Gamits in
their traditional dances of the region are spectacular
to watch as the people move in concentric circles to
the best of percussion and wind instruments .

Business
Plan

LOCATIONAL ANALYSIS
Key Centres

Distance (in Km)

Gujarat State.
Surat

170 km (2.5 hrs Drive)

Vapi/Valsad/Daman

120 km (2.5. hrs Drive)

Bharuch/Dahej

210 Km (3.5 hrs Drive)

Vadodara

259 Km (4.5 hrs. Drive)

Ahmedabad/Gandhinagar

384 Km (6.5 hrs Drive)

Maharastra State.
Nasik

170 km (3.0 hrs. Drive

Mumbai

296 km (5.5 hrs. Drive

Marketing strategy
Customer base
Target market segment
Large number of ever rising Textiles, Diamond,
Automobiles & I.T. techies and large multinational and
multiracial college students population ,a large
number of white collar working class employed by
large multinational
engineering companies and
service industry .With these customer profile their will
be no shortage of people flocking to proposed Park.
Camping: The ever rising trend for camp life amongst
schoolchildren
is
becoming
vast
enough
to
commercialize the activity. This will be one of the
major sources of revenue.
Tired of throwing wedding and other parties in
congested and concretized city areas, people fancy
outdoor scenic and nature spots to which of course our
proposed resort will measure up to the expectation.

 These days senior citizens too are fighting fit and

would love to have an fling at their share of funobviously a fair potential of customer base.
School / college picnics and kitty parties will
prove to be source of large revenues too.
Corporate training and team building exercises
are very much in vogue today. A large number of
national and international corporate entities
being located in Surat, Vapi, Valsad, Daman &
Bharuch ,Nasik will prove to be additional major
sources of revenue.

Demographic

Marketing channels

Sales Brochure
Advertising(Print , Radio, F.M.)
Travel Agents network
Deals on internet
Google optimisation of website
School picnic agents
Taxi unions
Register vendor for corporates
Trainers
Event management companies
Outdoor media
Deals with hotels in Saputara, Shirdi & Nasik.

SWOT Analysis
STRENGTH

WEAKNESS

Excellent Accessibility

Proximity to nature

Limited Capacity

New Trend Tourist Attractive

Requires Public Transport facility

Health beneficiary

Difficulty in handling Overwhelming Response

Suitable for all age groups

OPPORTUNITY

THREAT

Employment Generation

Improved Socio Economic Benefits

Acceptability of Safety norms by Tourists

To gain mega project status

Fast clearances from the authorities

Support to promote the Tourism initiatives

taken up by TCGL.

Sufficient Water supply

PESTAL
Political factors:
Government regulations regarding employee hygiene, health and food regulations,
food standards, etc.
Government policies regarding the theme park industry and managing eateries.
These may include licenses, inspections by health and food departments, etc.
Economic factors:
Interest rates would affect the cost of capital, the rate of interest being directly
proportionate to the cost of capital.
Rate of inflation determines the rate of remuneration for employees and directly
affects the price of the restaurant's products. Again, the proportion between the
inflation rate and wages/prices is direct.
Economic trends act as an indicator of thesustainabilityand
profitability of your business in the chosen region and help you in
deciding your marketing strategy.

Social factors:
Eating habits of the people in your chosen business
environment and the weather of Saputara is always
may, and certainly will, affect your marketing decisions.
Ratio of people preferring to eat out regularly.
Technological factors:
A good technical infrastructure would lead to better
production, procurement and distribution logistics,
resulting in reduced wastage and lower costs.
Effective technology may be a decisive factor for food
technology innovation, better presentation, more
effective business marketing, etc.

Our Goal
Produce maximum revenue, but still able to offer
affordable entertainment
Provide the best games/family sports
Great food
Little or no educational curve
Repeat customers/tournaments/enjoyment
Provide activities for a large range of age groups
Unique in design with comfortable ambience
Exciting work environment

Estimated
Growth
Revenue

Estimates:
Year 1 : 365 days X 80 Person/day = 29200 Person/Year X
Rs.1200.00/Person
Year 2 : 15 % increase in Occupancy
Year 3 : 10 % increase in Occupancy
Year 4 : 5 % increase in Occupancy

Investment
Plan

COST ESTIMATION

Sr. No.
A
1
2
3
4
5
6
7

Gardener and Men for Garden Development

Fencing from all sides
Stone Pitching for Tents

Fire Fighting and Disaster Management

9
10
11
12
13
14
15

Description of Work/ Equipment

Civil, Plantation & Miscellaneous Works
Earth Moving
Fertilizer
Plants
Gardening Machinery

Total
25.00
5.00
3.00
5.00
3.00
10.00
2.50
2.00

Electrification and Kitchen Equipment

Correl Plastic
Plumbing
Office
Civil work Toilets
Miscellaneous
Licenses / liasioning
Sub-Total

15.00
1.00
15.00
15.00
50.00
3.50
15.00
170.00

Conti

Sr. No.

Description of Work/ Equipment

Total

Various Sports Equipments

Zorbing (2 Nos.)

Indoor Games (Pool Video Games Airhockey Carrom

Chess Video Games and Internet Games)

Bungee Jumping with Tent

6.00

Shooting Range

4.00

Cricket

3.00

All Terrain Vehicles (ATVs) (3 Nos.)

Dirt Bike

3.00

Half Pipe

5.00

Bmx Cycle (15 Cycle)

2.00

10

Skating Ring

4.00

11

Zipline

8.00

12

Paint ball

5.00

13

Obstrcle Course for Children (5 to 7 Years)

2.00

14

Army Assault Course

4.00

15

Alpine Tower

1.50

16

Archery

1.90

17

Riffle Shooting

1.50

18

Burma Bridge

2.00

19

Paragliding/Paramotoring

2.00
10.00

12.00

10.00

Conti

Sr. No.
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39

Description of Work/ Equipment

Rope Course
Mountaineering Gears
Gyro Gym
Valley Crossing
Lawn for Golf
Spa
Tents (23 Nos.)
Sand Beach for Tent
Butterfly Park and Maize
Science Centre
Renewable Energy Information and Display Centre
Restaurant
Food Court
Kiosk for Small Shopping Centre
Conference Facility
Library and Reading Room
Bus and other Vehicles
Generator Set (50 Kv)
Ambulance
First Aid Center
Sub-Total
Total

Total
3.00
3.00
2.00
2.00
7.00
5.00
23.00
2.00
5.00
7.00
2.00
40.00
20.00
8.00
15.00
3.00
10.00
5.00
3.00
1.50
253.40
423.40

Fund Flow Graph

Implementa
tion
Schedule

Set forth below are the main milestones in the schedule of

proposed development.

Preliminary architectural drawings

Approval of final architectural drawing
Obtain all required permits
Site preparation
Order long lead items (i.e. equipment etc.)
Development of Sites
Develop operations and employeemanual
Hire personnel
Prepare and finalize marketing campaign
Train staff
Order inventory
Soft open (training period 7 to 15 days)
Grand Opening

PROJECT PHASING
Month
Sr.
No.
A
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

9 to 11 to
Work
1 to 2 3 to 4 5 to 6 7 to 8 10
12
Civil, Plantation & Miscellaneous Works
Earth Moving
15.00 0.00 0.00 10.00

Fertilizer
1.00 1.00 1.00 2.00

Plants
2.00 1.00

Gardening Machinery

1.00 4.00

Gardener and Men for Garden

Development

1.00 1.00 1.00

Fencing from all sides

10.00

Stone Pitching for Tents

1.00 1.50

Fire Fighting and Disaster

Management

1.00 1.00

Electrification and Kitchen

Equipment

5.00 6.00 4.00

Correl Plastic

1.00

Plumbing

4.00 3.00 8.00

Office

5.00 5.00 5.00

Civil work Toilets

10.00 10.00 30.00

Miscellaneous

1.00 0.50 1.50 0.50

Licenses / liasioning

5.00 5.00 5.00

Sub-Total 18.00 39.00 35.50 69.00

8.50

Total
25.00
5.00
3.00
5.00
3.00
10.00
2.50
2.00

15.00
1.00
15.00
15.00
50.00
3.50
15.00
170.0
0.00
0

Conti

Month
Sr.
No.
B
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19

9 to
1 to 2 3 to 4 5 to 6 7 to 8 10

Work
Various Sports Equipments
Zorbing (2 Nos.)

Indoor Games (Pool Video Games

Airhockey Carrom Chess Video
Games and Internet Games)

Bungee Jumping with Tent

Shooting Range

Cricket

All Terrain Vehicles (ATVs) (3 Nos.)

Dirt Bike

Half Pipe

Bmx Cycle (15 Cycle)

Skating Ring

Zipline

Paint ball

Obstrcle Course for Children (5 to

7 Years)

Army Assault Course

Alpine Tower

Archery

Riffle Shooting

Burma Bridge

Paragliding/Paramotoring

2.50

2.50
3.00
2.00
2.00
4.00
1.00
2.00

3.00
1.00

3.00

1.00

1.00
2.00
2.00
2.00
4.00
0.50
1.00
0.50
1.00
7.00

11 to
12
Total

2.00

2.00

5.00
3.00
2.00
1.00
5.00
1.00
3.00
2.00
3.00
3.00
3.00

10.00
6.00
4.00
3.00
12.00
3.00
5.00
2.00
4.00
8.00
5.00

0.40

2.00
4.00
1.50
1.90
1.50
2.00
10.00

0.50
1.00
1.00
3.00

Conti

Month
Sr.
No.
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39

9 to
1 to 2 3 to 4 5 to 6 7 to 8 10

Work
Rope Course
Mountaineering Gears
Gyro Gym
Valley Crossing
Lawn for Golf
Spa
Tents (23 Nos.)
Sand Beach for Tent
Butterfly Park and Maize
Science Centre
Renewable Energy Information
and Display Centre
Restaurant
Food Court
Kiosk for Small Shopping Centre
Conference Facility
Library and Reading Room
Bus and other Vehicles
Generator Set (50 Kv)
Ambulance
First Aid Center

2.00

2.00
2.00
2.00
2.00
5.00

2.00

1.00

2.00
2.00

11 to
12
Total

1.00
3.00

2.00
3.00
3.00
2.00

3.00

5.00

3.00
3.00
2.00
2.00
7.00
5.00
8.00 23.00
2.00

2.00
5.00

5.00
7.00

2.00

5.00 25.00 10.00

7.00 5.00 5.00 3.00
3.00 5.00

8.00 5.00 2.00

2.00 1.00

5.00 5.00

5.00

3.00

1.00 0.50
108.5
Sub-Total 0.00 13.50 80.50
0 29.40 21.50
116.0 177.5
Total 18.00 52.50
0
0 37.90 21.50

2.00
40.00
20.00
8.00
15.00
3.00
10.00
5.00
3.00
1.50
253.4
0
423.4
0

THE RISKS AND

REWARDS

Demand risk: The estimated demand is more and so, if the forecast goes
wrong then it would be a great loss to the company as a whole be it
financially or goodwill or contacts as all are aiming at it to be flawless and
so it needs to keep a grip on the advertising and try to pull as much as
people for the first four years.
Adventure Plus risk: This is a key to the success of the park as they are
out partners for the company for the initial four years and so they will have
to be kept with proper care or else it would be difficult to maintain the park
without their help, as not one is experienced as Adventure Plus in Gujarat.
Technology risk: This is a great risk for the company as we have to be
technologically strong as it is a hill station and so there is always issues
about the network and Wi-Fi so it has to be maintained to maintain the
standard of the park and so it has to be taken special care.

 Financial risk: This Park is having a lot of

investment from the very beginning and so finance is
at a greater risk if the park fails and so it is most
important to run the park for the initial 3 years
successfully so that the company can reach to the
break-even point.
Geographical risk: The market is currently
concentrated locally and this lack of geographical
diversity can be harmful during downturn in the
economy. We propose to develop new national
markets to diversify this risk.

If you enjoy high adventure and adrenaline

sports, you have come to the right place.

THANK YOU