FAIR AND UNFAIR

PRACTICES

Group members

Roll no

Sejal chawda

501

Urvi gada

505

Niyati gala

506

Dixita parmar

520

Kinjal shah

528

Introduction
Fair business practices
Fair business practises are those

practises which is beneficial for

business as well as for consumer,
society and environment
Profit for business + customer
satisfaction

Fair Business Practices

1. Ensuring fair price
2. No artificial creation of shortage
3. Delivering quality products
4. No fake promises/advertisement
5. Following custom rules
6. Honesty in business
7. Not undertake illegal activity.
8. Providing after service

 No fake warranty and guarantee

about products.
Honouring the fundamental right of
consumers
Following Social Responsibilities

Unfair Business Practices

It includes practices which

encompass fraud, misrepresentation

and illegal practices by business
which is against consumer
This practices adopts unfair methods
for promoting goods or services.
Such companies only look out for
their profit and not for social
responsibilities

Categories Of Unfair Business Practices

1. False representation
2. False offer or bargain price
3. Free gifts offer and price scheme
4. Non-compliance of prescribed

standards
5. Hoarding, distribution etc.

Companies Should Follow fair Practices

Towards
1. Investors
2. Employees
3. Customers
4. Competitors
5. Government
6. Environment

Companies known for fair and ethical practices

1 HDFC bank

2 Star bucks

 3.Hewlett Packard

4.Microsoft

 5.Google

Coca-Cola Continues Unethical

and unfair Practices in India

Overview
The Indian government forced Coca-Cola

out of the country in 1977.

The company returned in 1993
Each bottling plants extracts up to 1.5m
liters of water everyday from the ground.
It takes nine liters of clean water to
manufacture a liter of Coke.
In 2000 Coca-Cola opened a plant at
Plachimada, a village in Kerala to produce
1.2m liters of coke every day.

 The conditional license granted by the local

Panchayat authorized the use of motorized

pumps
But the company drilled more than six wells &
illegally installed high-powered electric pumps
to extract millions of liters of pure water.
The level of the water table fell from 45 to 150
meters below the surface.

 The company started dumping waste outside

causing a serious health hazard.

The court gave Coca-Cola a notice to cease
water extraction
The theft of water was not only limited to kerala
Overexploitation of groundwater soon started in
Kaladera

Kala Dera - Thirsting from

Coca-Cola
Kala Dera is a large village outside the city of

Jaipur.
Agriculture is the primary source of livelihood.
Coca-Cola started its bottling operations in Kala
Dera in 2004, and within a year, the community
started to notice a rapid decline in groundwater
levels.

Unusable Well in Kala Dera Showing

Depleted Water Level

 For farmers, loss of groundwater translated

directly into loss of income.

For many children it meant leaving schools to
provide a much needed helping hand in
household since the women had additional
burdens.

Community response

The community in Kala Dera organized itself to

challenge the Coca-Cola company for the
worsening water conditions - through extraction
and pollution - and demanded the closure of the
Coca-Cola bottling plant.

Company's Response
The company, in usual fashion, denied
any wrongdoing, blaming "outsiders"
for the increasing local community
opposition

Coca-Cola's Response - Unethical and

unfair
Coca-cola took seven month to respond
Coca-cola not respond to the concern raised
Unethical and dishonest campaign
Chosen to continue the operation
Continued in misery of thousand people