Evaluation

Advert 1

This is my original image

This is now my advert

My image is suitable for my advert because my model stands out on the advert my
image is also suitable for my advertising campaign because the target audience can see
more of my models clothing and not the background this is why I have cropped the image
to suit this. I have also cropped my image to make my model bigger and in front of the
background which means she is the direct address on the advert.
The changes that I have made from my original image to my new image is that I have
increased the brightness and decreased the contrast of my advert I have also edited the
exposure of my image by decreasing the exposure and increasing the gamma correction.
I have also changed my levels of my image slightly.
The qualities of my image is that my model is on the rule of thirds this is because she
stands out. The focusing of my image is on my models clothing this is important because
this is main part of my advertising campaign . The lighting of my image is very natural
because the location of my image is outside during the daytime.

Advert 2

This my original image

This is now my advert

For this image I have cropped it to enlarge my model to make her the centrepiece of my
campaign for this advert I have also cropped my image so the audience can have a
better look at what she is wearing and this should be effective because this means they
will take notice of my model.
The changes I have made from my original image is that I have decreased my brightness
of my image. I have then also increased my vibrancy and saturation. I have also
increased my output levels.

Advert 3

This is my original
image

This now my advert

This image for my advertising campaign I have cropped it , I have done this to make my
model look larger by also positioning her in the middle of the advert which will make her
more of an influence. The lighting is natural on the original but on my new image I have
used colours which has made my lighting unnatural.
The changes that I have made to my image is that I have firstly started by decreasing my
brightness and increasing the contrast. I have increased my vibrancy and slightly
decreased my saturation of the image. I have also edited my exposure by decreasing
exposure and increasing my gamma correction. I have also edited my colour balance I
have done this to make the grass more darker and the sky to have a more darker tinge to
it.

Advert 4

This is my original image

This is now my advert

I have cropped this image because there was too much background my model has been
overwhelmed by it. I have also cropped my model to make her central to the advert. The
lighting of the images is coming through the glass door window.
I have firstly decreased my brightness of my image because my original image was too
bright. I have also edited my vibrancy by decreasing my saturation and vibrancy of my
image I have done this because my image was too vibrant for my advert. I have also
changed the exposure of the image by decreasing the exposure and increasing my
gamma correctionI have done this to balance out the light from the window and my
model to make her stand out more than my original image. I have also edited my colour
balance by making the colours darker this is because I wanted my advert to be darker.