event to promote the career

of consumer psychology

Members;
-Fernando Padilla
-David Tisoc
-Sergio Estrada

Target
The interest group will be young people who
are attending the last school year, students
who are in a school, they have not defined
what you want to study but still looking as
interest psychology and marketing.

Scope

The scope of the event is to provide

information about what to study meets
consumer psychology in college ESAN, to
answer questions about this new career to
students and parents, along with the
benefits that brings this future career.

Goal

The main goal of this event is to provide

information about the race, the curriculum,
the teachers we work with, in addition to
providing benefits, the different areas in
which they can specialize and different
specialties that gives college ESAN with the
psychology of the consumer.

Objectives
Basics of Psychology
Understanding the Consumer
Relationship between psychology and
consumer market
Benefits and areas of expertise where they
can work.

Value Proposition
Provide more information and zoom in on the psychology of the
consumer, with a speaker quality-end event and speakers
(students last cycles) counting work experience in different areas.
We have the support of our colleagues (Speakers) of the race in
recent cycles which provide us with a testimonial about their
experience throughout the race, work experience and how they
see the future market for them and for future consumer
psychologists.
Our keynote speaker will be Gonzalo Guerra, a person linked to
the market research and expertise in ESAN teacher as well as
being closely linked to the race and provide ongoing support and
advice to the students of that institution.

Schedule
5:00
5:15
pm
5:15
5:45
pm
5:45
6:00
pm
6:00
6:30
pm
6:30
6:45
pm
6:45
7:00
pm
7:15
7:30
pm
7:30
7:45
pm
7:45
8:30
pm

Reception and placement of children / parents

a

Presentation of the speaker and split into 2 groups for young

people

A Teaching activity - Trademark Charade (Speaker)

a

Introduction - Basic concepts of psychology and human Speaker: James Terrones

Coffee Break
a

Playful Activity - Each group to give them a product that they

know sell it to another group.
Marketing Concepts regarding market research and consumer Speaker: Estuardo Lu
Students from the last cycles of the race have their work
experiences and market growth.
Exhibitor Final - Topics: Market Research, marketing, the new
Peruvian consumer, consumer, experience.

Resources Required
Sponsors:
-Mercado Negro
-Conexin ESAN
-Apeim

Pricing Strategy
For our event to promote the career of
Consumer Psychology employ appropriate
pricing strategy that is available to students
who wish to know more about the career of
Consumer Psychology.

Event Marketing
The event could be promoted by school fairs
where the school is informed about the
school and careers, also for social
networking because it is currently an
environment where they are actively
connected activations Olympics colleges,
advertising on television and radio. But
mostly we would focus on promoting social
media and activations in certain schools.