Methods
Course Title:
Business Research Methods
Text Book:
Research Methodology: A step-By-Step Guide For
Beginners by Ranjit Kumar
Reference Books:
Greener, S. (2008) Business Research Methods,
Ventus Publishing. FREE download:
http://bookboon.com/uk/student/management/int
roduction-to-research-methods
Saunders, M., Lewis, P. and Thornhill, A. (2007).
Research Methods for Business Students, (4th
ed.), Prentice Hall - Financial Times.
What is Research?
process
of
finding
out
information
and
things
in
systematic
way,
thereby
Business
Research
Business Research
Defined
Business
systematic
research
and
is
defined
objective
as
process
the
of
So what's not
Research?
Research Characteristics
Types of Business
Research
directly
involved
in
the
solution
to
pragmatic problem.
To test theory or to discover more about a
concept.
Applied Research
Conducted when a decision must be made
about a specific real-life problem.
Applied Research
Examples
Should McDonalds add Italian pasta dinners to its
menu?
Business research told McDonalds it should not?
Should Procter & Gamble add a high-priced home
teeth bleaching kit to its product line?
Summarizing Applied
And Basic Research
research
is
experimental
and
Kind of Research
Key Characteristics
Basic research
Focuses on generating
fundamental knowledge
Applied research
Focuses on real-world
questions and
applications