HISTORY OF STARBUCKS
Starbucks Corporation is an international coffee and
Strategic Intent
India and China are the worlds two fastest growing
ALLIANCE
Alliance
PORTERS
FIVE FORCES
FRAMEWORK
Strengths
Starbucks.
Access to TATA's premium Robusta and Arabica
coffees (Sourcing Agreement).
Weakness
Opportunities
world.
Growing Middle Class and increasing spending
power of Indian Population.
Tea-based culture of India could be used as
opportunities by offering more tea-based drinks.
Threats
infrastructure.
TATA has a local knowledge on the real estate
Disadvantage of Alliance
After gaining enough knowledge in retailing industry