SAMSUNG

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Samsung group history

In 1938 the Samsung founder Byung-chull Lee
set up a trade export company in Korea, selling
fish, vegetables, and fruit to china.
Within a decade Samsung had flour mills and
confectionary machines and became a cooperation in 1951.
From 1958 onwards Samsung began to into
other industries such as financial, media
,chemicals and ship building throughout the
1970s .
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Change
In 1969, Samsung electronics was
established producing televisions ,
mobile phones (throughout 90s),
radios, computer components and
other electronics devices.

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Samsungs Electronics History

Samsung Electronics was founded in 1969 in Daegu, South
Korea as Samsung Electric Industries, originally manufacturing
electronic appliances such as TVs, calculators, refrigerators, air
conditioners and washers. In 1988, it merged with Samsung
Semiconductor & Communications.
Samsung Electronics
is a South Korean multinational electronics and
information technology company is the flagship subsidiary of the
Samsung Group With assembly plants and sales networks in 61
countries across the world.

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Company profile
Type : public Korean
Traded as : KRX:005930KRX:005935 LSE:SMSSNLSE
Industry : consumer electronics
Telecommunications,
semiconductor
Genre : electronics
Founded: 1969
Head quarters :Samsung town ,Seoul ,south Korea
Area served : world wide
Key people : CEO- CHOI GEE-SUNG
CAIRMAN: LEE KUN-HEE
Products :FMCD, semiconductors, telecommunications
Revenue : US $ 133.78billion(2010)
profit : US$ 13.67 billion(2010)
Total assets : US$ 118.35 (2010)
Owners : lee kun hee &affiliates
Employees : 187800 (2009)
Parent : Samsung group
Samsung website:www.samsung,com

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Samsung group founder

Samsung Group, one of the largest of Asia's
industrial heavyweights and undisputed
kingpin of Korea Inc., belongs among the
planet's true monster corporations.
Not bad for a company that started out as a tiny
exporter of dried fish and fruit. Samsung has
indeed come a long way since its founder, Lee
Byung-chull, then a 28-year-old, opened its
first office in 1938 on the edge of a
marketplace in Daegu.
By the time of Lee's death in 1987, Samsung
had grown into one of the world's largest
corporations with 37 subsidiaries, 75,000-plus
employees and annual sales of 14 trillion won

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LEE BYUNG
CHULL
(1910-1987)
LATE FOUNDER
OF SAMSUNG
GROUP

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Vision for 2020

As stated in its new motto, Samsung Electronics' vision for the
new decade is, "Inspire the World, Create the Future.
This new vision reflects Samsung Electronics commitment to
inspiring its communities by leveraging Samsung's three key
strengths: New Technology, Innovative Products, and
Creative Solutions. -- and to promoting new value for
Samsung's core networks -- Industry, Partners, and Employees.
Through these efforts, Samsung hopes to contribute to a better
world and a richer experience for all.

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Products of Samsung

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SWOT

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MARKETING

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Finance

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Products of Samsung
Semiconductors
For more than 20 years since 1993, Samsung has kept the title
of the worlds largest memory chip maker.
In 2009, it began a strategy of Green Memory by which it
increased the global DRAM market share to 33 percent.
It also started mass-producing 30 nm-class NAND flash
memories in the same year whose world share rose as high as 42
percent

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Slimmer panels
Samsung Electronics TVs and display products
have undergone a race toward ever-slimmer panels.
In 2009, the company succeeded in developing the
super-slim panel for 40-inch LED TVs, with the thickness
of 3.9 millimeters (0.15 inch).
This is about a twelfth of the conventional LCD panel whose
thickness is approximately 50 millimeters (1.97 inches).
Home electronics: TVs, DVD players, Blu-ray players,
home cinema systems, set-top boxes, projectors

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Televisions
For years in a row, Samsung has taken the top spot in the
world TV market, with the launch of best-selling items.
In 2009, it sold as many as 31 million flat-panel TVs,
maintaining the top position for four consecutive years in
terms of world market share.
In early 2010, the company had set the years sales goal at 39
million units (including 10-million LED TVs)

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Other products
3D experience
Smart TVs and apps Mobile phones
Home appliances

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Market Shares &Competitors

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Management and board of directors

Chief Executive Officer, Vice Chairman: Choi
Gee-Sung
Chief Financial Officer: President Yoon Ju-hwa
Chief Operating Officer, President: Lee JaeDivision heads
Yong
Semiconductor
Division: President Kwon Oh-hyun
LCD Division: President Jang Won-ki
Visual Display Division: President Yoon Boo-keun
Mobile Communications Business: President Shin Jong-kyun
Telecommunication System Business: Executive vice President Kim Youngki(newly appointed)
IT Solutions Business: Executive vice President Nam Seong-woo
Digital Appliances Business: Executive vice president Hong Chang-wan
Digital Imaging Business: Executive vice President Chung Hyun-ho(newly
appointed)

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 Samsungremained the leader in the worldwide

smartphone market in the fourth quarter, however
with a narrow 0.2% share lead above Apple. Facing
strong competition from Apple, decreasing product
margins, and slowing down market demand, it
posted a negative year-over-year change for the
last three quarters. In order for Samsung to regain
its share at the top, the company will have to
either explore innovations, adopt lower margins, or
revamp its high-end strategy. Samsung's Galaxy
Note Edge series can be an opportunity to attract
the value-oriented consumer.
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Samsung future problems

problem is that it doesnt have an obvious
path out of its jam. As Apple keeps adapting
to keep its design-centric lock on the high
endand feisty competitors on the low end
keep finding ways to attract budgetconscious buyersthe endgame for
Samsung isnt clear. And the problem, in the
end, is Android, the Google mobile operating
system that drives Samsung devicesand
so many other devices across the market.
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 The Mushy Middle

Thats not because Android itself is faulty, but because
it doesnt give Samsung a distinctive way to compete
now that hardware has become commoditized. For
starters, the screen-size contest is over. Apple hasnt
won, but both Android and iOS users now have the
option to pick whatever screen size suits them. Without
such an obvious differentiator, Samsung will have a
much harder time trying to set itself apart on hardware
alone. With the possible exception of radically improved
battery life, hardware differences become about subtle
preferences, not clear-cut metrics of superiority.

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Thank you

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