BREAKEVEN ANALYSIS
INTRODUCTION
A breakeven analysis is used to
determine how much sales volume your
business needs to start making a profit.
The breakeven analysis is especially
useful when you're developing a pricing
strategy, either as part of a marketing plan
or a business plan.
Unit Price:
The amount of money charged to the
customer for each unit of a product or
service.
Total Revenue:
The product of expected unit sales
and unit price.
(Expected Unit Sales * Unit Price )
Profit (or Loss):
The monetary gain (or loss) resulting
from revenues after subtracting all
associated costs. (Total Revenue Total Costs)
Break-Even Analysis
TR (p = 2)
Costs/Revenue
TC
Profit
Loss
VC
FC
Q1
Output/Sales
LIMITATIONS
Break-even analysis is only a supply side (costs only)
analysis, as it tells you nothing about what sales are
actually likely to be for the product at these various prices.
It assumes that fixed costs (FC) are constant
It assumes average variable costs are constant per unit of
output, at least in the range of likely quantities of sales.
It assumes that the quantity of goods produced is equal to
the quantity of goods sold (i.e., there is no change in the
quantity of goods held in inventory at the beginning of the
period and the quantity of goods held in inventory at the
end of the period.
In multi-product companies, it assumes that the relative
proportions of each product sold and produced are
constant.
Negative
(Social Cost)
CBA
Limited range of effects
are considered as it
measures the profitability of
individuals who are only a
part of the society.
SCBA
The evaluator has to take a
wider view as it tries to
measure social values of the
whole society.
It is quantitative in nature.
It can be quantitative or
qualitative.
Scope of SCBA
SCBA can be applied to both Public & private
investments
Public Investment:
SCBA is important specially for the developing
countries where govt. plays a significant role in the
economic development.
Private Investment:
Here, SCBA is also important as the private
investments are to be approved by various
governmental & quasi-governmental agencies.
Objectives of SCBA
The main focus of Social Cost Benefit Analysis is to
determine:
1. Economic benefits of the project in terms of shadow
prices;
2 The impact of the project on the level of savings and
investments in the society;
3. The impact of the project on the distribution of income
in the society;
4. The contribution of the project towards the fulfillment
of certain merit wants (self- sufficiency, employment
etc).
Significances of SCBA
CBA is unable to reflect social values. Hence SCBA has
been emerged with some interesting significances. These
significances also make the SCBA different from the
CBA.
Market Imperfections
Externalities
Taxes & Subsidies
Concern for Savings
Concern for Redistribution
Merit Wants
Approaches to SCBA