MANAGEMENT
CHAPTER 2
THE BUSINESS VISION AND MISSION
FRIENDS
Amanisaudah Yahaya
Nur Arfarezza Ahmad
Nur Shazwa Amani Ozman
Norhaniza Ab Rahman
Natasha Musa
Nik Nurmailatul Aqma Mohd Termidzi
Nur Hazimah Bt Mahamad Pozi
Shairah Mat Tahir
Nur Anis Munirah Elias
2
CONTENTS
PAGES
1.0
LEARNING OUTCOMES
2.0
VISION STATEMENT
2.1
3.0
MISSION STATEMENT
3.1
3.2
3.3
3.4
4.0
5.0
6.0
7.0
EXAMPLES
7
10
EXAMPLES
12
MISSION VS VISION
15
CHARACTHERISTICS
16
COMPONENTS
17
3.4.1 EXAMPLE OF COMPONENTS
18
WHAT DO WE WANT
TO BECOME?
Vision
Clear Business
Vision
Comprehensive
Mission Statement
6
Simple example
9
Creed
statement
Statement of
beliefs
Statement of
philosophy
Statement of
purpose
Statement of
business
principles
WHAT IS OUR
BUSINESS?
MISSION STATEMENT
11
13
Simple example
14
VISION STATEMENT
Kerepeks company
vision is to be the
largest kerepek
company in the world.
MISSION STATEMENT
Kerepeks company
mission is to prepare
the best, delicious,
nutritious and
affordable kerepek.
Customers
Who are the firms
customers?
Products / services
What are the firms
major products or
services?
Markets
Geographically, where
does the firm compete?
Technology
Is the firm
technologically current?
Philosophy
What are the basic
beliefs, values,
aspirations, ethical
priorities of the firm?
Self-concept
What is the firms
distinctive competence
or major competitive
advantage?
vision
Apple is commited to
bringing the best personal
computing experience to
students ,educators,creative
professionals and
consumers around the
world through its
innovative
hardware,software and
internet offerings.
mission
Apple is committed to protecting
the environment,health and safety
of our employees,customers and
the global communities where we
operate.We recognize that by
integrating sound environmental ,
health and safety management
practices into all aspects of our
business,we can offer
technologically innovative
products and services while
conserving and enhancing
recourses for future generations.
Example of component
19
Request for
modifications, additions
and deletions
Facilitator merge
these statements into
single document
6.0 CASE
STUDY
22
TYPE OF BRAND
1. Food and drinks
23
2. Home Care
24
3. Personal Care
25
VISION
26
MISSION
27
28
JUNE 2014
PART B - QUESTION 2
Compare and contrast vision and mission of
an organization in terms of its relevance and
importance for strategic management.
20 MARKS
29
MISSION STATEMENT
describe what an organization does
defines the purpose and objectives related to customer
needs and team values
VISION STATEMENT
outline of where an organization wants to be in the
future
communicates both purpose and values of the
business
30
VISION STATEMENT
Provide direction and
helps the company
prepare for the future
Define what you will and
will not do
Provide purpose and as
source of inspiration
Brings change and hope
for the future
Shapes the company's
strategy
MISSION STATEMENT
Provide a basis or
standard for allocating
resources
Inform company's
stockholders about its
plans and goals
Serve as an effective
public relations tool
To guide strategic or daily
decision making
To unify employees' effort
in pursuing company's
goal
31
DEC 2014
There are nine (9) component of an effective
mission statement. Discuss any five (5) component
of a mission statement. Give example of each
component
(15marks)
32
Answer:
Customer who are the firms customers?
Example: Johson & Johson Doctors, nurse, patients, mother and all
other who use that product.
Products or services what are the firms major product or service
Example: Sony Smartphone, laptop, camera television and pendrive.
Market geographically, where does the firm compete?
Example : hardrock cafe all over the world, such as Malaysia, Vietnam
and Singapore.
Technology is the form technologically current?
Example: Control Data business of applying micro-electronic and
computer technology in two general area : computer-related hardware and
computing enhancing services.
Less than 250 words in length
Example: University Teknology Mara (UiTM) To nurture and develop
scholarly and knowledge-seeking learning community that explore all
form and frontiers of knowledge through higher degrees. (20 words)
33