The Coca Cola

Bottler Pakistan
Limited
Strategic Management
Submitted By:
Amajd
Samuel

15701
Haris Sobia Jamali 19471
Sidra Babar

Question # 01
Critically evaluate Coca Colas Mission and
Vision Statement?
Mission Statement:
Include the basic beliefs, core values, & aspiration of the
company.
Mission Statement explain how will serve its customer based on
the Company s strength & ambition.
It include the business function & target markets and long term
views.
Companys willingness to meet the demand of the consumers.

Whereas:
Lack in distribution and no product advancement

Question # 01
Vision Statement:
Coke vision provide the direction and help to prepare for the future.
Vision statement contain Future focused, Directional, purpose driven,
value based for the
Peoples, partners, shareholders and employees.
It provide guidance to achieve 2020
vision provides guidance for daily decisions and actions

Whereas:

Question # 02
Create an IFAS for Coca Cola Beverages Pakistan
Limited (CCBPL).
Internal Factor Analysis Summay:
Strength

Coke is internationally a very strong brand.

Inspiring packaging technique giving emphasis on emotional
appeal.
Mass production & Center located production plants in Pakistan.

Weakness

Reliance mainly on carbonated drinks.

No incentive for suppliers and distributors as compare to
competitors.
Promotional activities have been greatly neglected in many
areas.
Product diversification is low.
No presence in the snacks industry.
Distribution network not much strong in the rural areas
Some of the products of Coke are not much popular

Question # 03
Create an IFAS for Coca Cola Beverages Pakistan
Limited (CCBPL).
Internal
Factors

Strength
Brand
Packaging
Mass Production

Weakness
Reliance
Carbonated
No incentive
Promotional
activity
Diversification
Snacks industry
Distribution
Unpopularity

Weigh
t
(%)

0.70
0.06

Rating
(15)

4
3

Weighted
Score

2.1
1.8

Question No 03
Create an EFAS for Coca Cola Beverages Pakistan
Limited (CCBPL).
External Factors Analysis Summary:

Opportunity
Making more Contracts and acquisition with bottlers and
distributors
Line extension like introduce new flavors
Market and popularize the less known products like Kinley water.
Introduce Energy drinks.
Re-schedule and realign market campaign with company vision
and mission
initiate in the snake industry.
Inauguration of new plants (Baluchistan)

Threats
Fake products.
Increase the price of raw materials.
External Competitor

Question No 03
Create an EFAS for Coca Cola Beverages Pakistan
Limited (CCBPL).
External
Factors
Analysis
Summary:
External
Weigh
Rating
Weighted
Factors

Opportunit
y
Contracts
Line Extension
Popularize
Energy Drinks
market
campaign
snake industry
production plants

Threats
Fake Products
Increase Raw
Price

t
(%)

(15)

Score

uestion # 04 Porters Framework

Evaluate the Carbonated Soft Drinks (CSD) Industry of Pakistan
based on Porters framework
Threat of New Entrants/ Entry
Barriers
Economies of scale..Low
Capital required.High
Access to distribu channels
Ample
Expected retaliationHigh
DifferentiationHigh
Brand LoyaltyHigh
Experience Curve..Signfic
Govt. Action.Low

Supplier

Power of Supplier
No, of important Suppliers.Few
Switching costHigh
Availability of substitutes..Diff
Threat of forward
integration..Low
Import of Buyer industry to
suppliersBuy LP
Importance of suppliers product
to the buyers businessHigh Imp

New Entrants

Industry
Competitor
s

Substitutes

Competitive Rivalry
Composition of Competitors
Equal Size
Mkt. Growth rate.High
Scope of
competition..Global
Fixed storage Cost.High
CapacityLarge
Increase Degree
of differentiation..High
Strategic Stake.High

Buyers

Power Of Buyer
No of Important buyers
Many
Threat of Backward
integration..Low
Product
supplied.Specli
Switching
cost..Low
% of buyers
cost.High
Profit earned by buyer
High
Imp to final quality of buyers

Threat of New Entrants/ Entry

Barriers
Factors
Rating
Economic

Comment

LOW

of Scale

HUF

HF

Investmen
ts in
automated
bottling
plants/
capital

High

MUF

Ample
Access to
distributio
n channels High
Expected
retaliation
High
Differentia
tion

MF

Threat of New Entrants/ Entry

Barriers
Factors
Rating
Brand
Loyalty

Comment

High

HF

Experienc
e Curve
Govt.
Action

Exit
Barriers
Specialize
d
Operation
al Assets

Significa
nt
Low

High

HUF

MUF

MF

Threat of New Entrants/ Entry

Barriers
Factors
Rating

Fixed Cost
of Exit
HF
Strategic
interrelation
ship

Comment

High

Low

Government
Barriers

HUF

MUF

MF

Competitive Rivalry
Factors
Rating
Compositi
on of
HF
Competito
rs

Comment
Equal
Size

HUF

MUF

MF

High
Mkt.
Growth
rate
Global
Scope of
competitio High
n
Fixed
storage
Cost
Capacity

Large

Competitive Rivalry
Factors
Rating
Increase
Degree of
HF
differentia
tion

Comment
High
High

Strategic
Stake

HUF

MUF

MF

Power Of Buyer
Factors
Rating
Number of
Important
buyers

Comment
Many

HUF

HF

Threat of
Backward
integration
Switching cost
Product
supplied

Low

MUF

MF

Specialty
Low

Switching
cost
% of buyers
cost
Profit earned
by buyer

High
High

Power of Supplier
Factors
Rating
No, of
important
HF
Suppliers

Comment
FewHUF

MUF

High
Switching
cost

Difficult

Availability
of
substitutes

Low

Threat of
forward
integration

Buys large
proportion

Importance
of Buyer
industry to

MF

Power of Supplier
Factors
Rating
Importance
of suppliers
HF
product to
the buyers
business

Comment
HighHUF
Importanc
e

MUF

MF

Threat of Substitute Product

Factors
Rating
Threat of
Obsolescence of
HF
Industrys
product

Comment
Low
HUF

Low
Aggressiveness
of substitute
products in
promotion
Perceived price/
value

High

MUF

MF

Overall Industry Attractiveness

Factors
Rating
Entry Barriers
Exit Barriers
Rivalry among
existing Firms
Power of buyers
Power of Suppliers
Threat of
substitutes

Comment
Unfavorable Neutral

Favorable

Questions, Comments and Queries

The End