YAMAHA

 Firstly established in the world in 1960

 Entered India in 1982
 First model was (RX 100)
 Was the first company to promote maximum
segment bike (RD-350),(DOUBLE ENGINE) in
India.
 Firstly manufactured 2-stroke motorcycles
 YES YAMAHA
 FAITH
 PERFORMANCE
 SATISFACTION

“TOUCH YOUR HEART”

(BORN TO LEAD , BORN TO WIN”
YAMAHA MP01(1690cc)
YAMAHA RX100
 RX 100
 Displacement : 100(99.3cc)
 Clutch : Multiple wet type
 Starting : kick start
 Gear : 2- stroke constant
 Suspension : Direct inverted
 Brake : Drum (front & rear both)
 Weight : 112 kg
 Fuel tank capacity : 9.8 liters
 COMPETITORS OF (RX100)
60
KAWASAKI (KB 100)
50 SUZUKI – IND SUZUKI

40 SUZUKI

30 YAMAHA

20 KAWASA
KI
10

0
1982 1985
 COLABORATION WITH
ESCORTS
 Four strokes motorcycles
 Mileage became better

MOTORCYCLES LAUNCHED-
 RX-Z
 YD
 CRUX
 CRUX-R
 RAJDOOT
YAMAHA RD350
 DECLINE OF YAMAHA
RD(350cc)
 Heavy cc
 Double engine
 Low mileage
 Human greed
 Double corroborator
YAMAHA FAZER(125)
 FAZER 125cc
 Displacement : 125(123cc)
 Starting : kick/electric start
 Suspension : Hydraulic shock absorber
 Brake : Disc/Drum
 Clutch : Multiple wet type
 Type : 4-stroke,air cooled
 Gear : 5-speed constant
DOMESTIC SALES GRAPH
PRESENT COMPETITORS
 SOURCES OF PROMOTION
 T.V.Advertisement
 Newspaper Advertisement
 Seminars
 Events
 Local Activity
 Uses of their sports bike
 Movies
 PROMOTION
 EVENTS AT GURGAON
KNOWN FOR SPORTS VERSION
R – SERIES
 PARAMETERS

 Absolute balance
 Max. pick up
 Cornering
 Speed
 45 degree slant turning
 Compact bikes
YAMAHA R15
ENGINE CONTROL UNIT
 YAMAHA YZF R15
(RACING INSTINCT)
 Delta Box Frame
 Linked Mono cross Suspension
 Front fork with 33mm inner tube
 Fuel injection System
 Liquid-Cooled 4-stroke engine
 Forged piston
 Air induction system
 DiASil Cylinder
YAMAHA FZ(153cc)
 YAMAHA FZ-s (Highlight your style)

 Displacement : 153cc
 Trendy aerodynamic windshield for a
smoother ride
 Mono cross suspension adopted
 Stunning ,new meter control with carbon
patterns.
YAMAHA FAZER 150 cc
 YAMAHA FAZER
(TOURING SPIRIT)
 Aerodynamic cowl
 New Design Mirror
 India’s first 140/60-17 radial tyre
 India’s first mid-ship muffler
 Riding Posture
 New stylish Graphics
 7-times adjustable mono cross suspension
 PRICING OF YAMAHA
 Crux – 34292
 Alba (ES) – 40356
 Gladiator (SS) – 48528
 FZ 16 – 65578
 FZ S (Mid-Ship) – 67482
 R 15 – 98291
 Fazer - 72500
BIKE OF THE YEAR AWARDS
 2006 – BAJAJ(PULSAR)150cc
 2007 – TVS (APACHE)150cc
 2008 – YAMAHA R15
 2009 – YAMAHA FZ-S(MIDSHIP)
CUSTOMER SATISFACTION
GRAPH
 CONCLUSION
“WE WOULD LIKE TO BE
KNOWN AS THE BEST
CUSTOMER SATISFACTION.”