Styletag.

com is a members-only destination for a

life of style and fashion, where members delight in
discovering private sale boutiques that open daily
and stay open only for a short time. We offer
Premium & Luxury brands, across fashion, home
and lifestyle, at up to 70% off. Every sale
undergoes strong curation. We are a community
where members are inspired to have a superior
lifestyle through an engaging & enriching
experience by inducing creativity, excitement &
style in their lives.

Ever since our launch, we have seen an

overwhelming response from our members and all
our success is largely due to unmatched
capabilities in end-to-end customer delight
through focused merchandising & marketing,
innovative technology & production, and failsafe
logistics.
Above all, we are a bunch of people who love to
indulge in style and shopping just like our

Dress courtesy: 5X by Ajit Kumar

Our mission is to bring to the world a curated

portfolio of aspirational brands that leaves people
inspired and crave for more endlessly, while at
the other end we constantly strive to partner with
innovative customers, vendors and associates to
create a mutual enduring value.

ABOUT FFOLIO
Founded in 1991, by Yashodhara and Sanjay Shroff ffolio was the first ever
multi designer luxury store in southern India.

The brand has been synonymous with some of the finest couturiers and
craftsmen from the sub continent. Likes of JJ Valaya, Jason Cherian ,
Anamika Khanna, Rohit Bal, Rohit Khosla, Tarun Tahiliani, Raghvendra
Rathore and many more..

The store is driven by the latest trends suited for the most refined and
sophisticated tastes of the crme de la crme of the fashion fraternity.

A pioneer in the Indian fashion industry, ffolio over the years has managed to
etch out a niche and carve a unique identity for itself in the luxury retail
industry and is today a name to reckon with.

STYLETAG is
A members-only flash sale e-commerce website, sale typically lasts for 7 days.
Indias first Curated Fashion and Lifestyle Destination Premium & Luxury Offerings.
A thought leader Our LookBook allows members to shop the seasonal look and latest
trends.
An innovator in the online space in terms of concepts, ideas and technology.

MEET THE TEAM

Sanjay Shroff: Founder Director
Has 20+ years experience establishing and running successful ventures in retail, fashion, and
manufacturing MBA from Kellogg School of Management.
Yashodhara Shroff: Founder Director
Experienced fashion professional with 20 years of experience in fashion and luxury retail. Credited
with being the launch pad for several stalwarts of Indian fashion.
Jitendra Virwani: Co-Founder
Heads Embassy Property Developments Limited, one of India's leading property developers over the
last 25 years Embassy has developed 28.5 million sq ft. of commercial, retail and residential
spaces in India and overseas.
Vivek S.P: Co- Founder Director and Chief of Operations
10 years of IT experience with 8 years in Nordstrom. Has successfully setup
offshore(Bangalore) and Near shore(Mexico).

IT operations in

Prashanth: Co- Founder and Chief of Technology - Regularly listed as one of Indias leading
technology bloggers (2009/10).
Sounjanya: Co- Founder - Passionate about designing and has a range of awards to her credit.
Responsible for user interface.

OUR SUPPORTERS
Dipak C Jain: Dean of INSEAD and former Dean of The Kellogg School of Management at
Northwestern University. He serves as an Independent Director on the Board of Reliance
Industries Limited. Served as a consultant to Microsoft, Novartis, American Express, Sony,
Nissan, Motorola, Eli Lilly & Company, Phillips & Hyatt International.
Haigreve Khaitan: Managing Partner of Khaitan & Co's Mumbai Office and also heads Khaitan &

STYLETAG.COM - KEY FEATURES

Very High Fashion Quotient Fills the Premium Up-market void
Periodic looks/themes curated by the STYLETAG Creative Team available only to
members of the site.
Latest fashion news, what's new, editorials, write ups on fashion, art, lifestyle etc in the
magazine section Style tips, fashion queries resolved in our Q&A section.

Strong Curation & Selection in Merchandising

Hand-picked pieces from a host of Indian and international brands as well as the
countrys finest designers & Brands. All the merchandise undergoes strong curation
and quality checks by a team of experts.
A wide range of offerings across many categories such as Clothing, Footwear, Fashion
Accessories, Jewelry, Watches, Fragrances, and many more for both men & women.

Of the Customer By the Customer For the Customer

No Questions Asked exchange/return policy within a window of 7 days.
Delivery across 500 cities across the country Innovative packing options.
Free Shipping, Facility of Cash on Delivery for all Orders and every shopper gets
personal assistance.

VALUE PROPOSITION
Surplus stock clearance

Brands typically have surplus stock of 30-60%.

Surplus stock is sold at discounts of 30-80%

Brand Reinforcement

Besides surplus stocks we also offer current seasons merchandise at a 5 - 10%

discount to the customers.

A Separate segment, dedicated to the current seasons merchandise, gives the brand
a strong platform for brand building, and a strong curation preserves prevents brand
dilution.

Unmatched support to the Brand reach the right set of customers

Reach to thousands of potential buyers, 70% Female, 25-35 yrs, Metros/Tier I cities,

Extensive levers of Marketing Paid campaigns (Facebook, Google, Network Ads,

Affiliates), Email Marketing, SEO, Social Media Marketing, Referral Marketing, Print
Media Campaigns, Alliances & Associations etc

Our online store front is visually appealing and the website is designed to create a
conducive environment for shoppers to buy .

WORKFLOW

TERMS & CONDITIONS

Mode of Business: Consignment/Sales Or Return

Commercials: We are working on 2 business models:

Current season merchandise - will be discounted from 5-10% of the MRP. In this
case styletag aims for 30- 40% margins on MRP.
Past season Merchandise: Such collections will be sold at attractive discounts to
the end consumer ranging from about 20% -80% off. In this case styletag aims for 3035% margins on Discounted MRPs.
Flat Mark-down system: Stock can be discounted flatly from 50-80%, where
styletag has discretion to fix the selling prices on the website.
CST/Taxes/VAT are to the account of the brand/vendors.

Timelines Total 15 - 20 days for blocking the merchandise

5-10 days: E-catalog / LookBook shots.
5- 7 days: for sale event .
3 days : Dispatches of sold merchandise to Styletag.

TERMS & CONDITIONS CONTD..

Product:
Samples are required in S & M sizes.
We are open to receiving all lines, which may include pieces across price
ranges/styles/collections.
On receipt of the merchandise, we will have all the products professionally shot at our
expense (the images will be our property)
Along with the pieces, we would like to receive a spec sheet consisting of all the
product details, which include Style description, style code, color, size, material used,
fit etc.
You would need to dispatch stocks with your delivery challan with our TIN No.
29430607432 to our Warehouse.

Logistics:
All freight charges from the Brand to styletag will be to the Brands account. This
would also include the freight charges for dispatching samples to styletags premises
for photo shoot.
We confirm that all of your stocks kept with us will be adequately covered for
Insurance under fire and burglary policy

STYLETAG TV
Styletag Teaser Video

Lookbook Behind the Scenes

Video

1908 still pictures across the world,

one camera, 7 days, 3 people and a
lot of hardwork just to tell you that
we want more people to like you
more and more and more.....

What still
1908
really
pictures
gets put
across
into making
the world,
our
one camera,
lookbooks.
Watch
7 days,
as the
3 people
clothes,
andthe
a
lot ofthe
hair,
hardwork
make up,
justthe
to tell
location
you that
all
we want
come
together
more people
and take
to you
like you
to
more and
another
world.
more and more..... t

See Styletag Videos @

http://www.youtube.com/styletagdotcom

THANK YOU