advantage
Todays Companies
Competitive Strategy
Definition:
Strategy A complete contingent plan
Example: Hyundai long-term plan of fearless marketing and
quality improvements
Definition:
Compete-- To strive consciously or unconsciously for an
objective
Examples:
Overall
OverallCost
Cost
leadership
leadership
Differentiation
Differentiation
Focus
Focus
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New strategies
OPERATIONAL
EXCELLENCE
CUSTOMER INTIMACY
PRODUCT
LEADERSHIP
Operational excellence
Product leadership
Customer
intimacy
Competitive Positions
Market
leader
strategies
Market
challenger
strategies
Market
follower
strategies
Market
nicher
strategies
Strategies
LEADER
Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall
Strategies
CHALLENGER
Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall
FOLLOWER
Strategies
Specialization is key
Focus on:
markets, customers,
products, mixes
NICHER
Strategies
Dell Adamo
BECU
Smaller banks
Citibank
Global bank
One of the biggest banks in the world
Market leader, large market share