Management
Prepared By :
Abhishek Kumar
Anmol Jain
Sunil Sutwal
(D.F.T Sem-VI)
Introduction
Idea Generation
Concept
Industry
Analysis
DEMOGRAPHIC
Income: Medium and High
Social class: Any class
Occupation: Corporate, young students
PSYCHOGRAPHIC
Lifestyle: who wouldn't mind paying a little extra for a cause.
Outlook: who are willing to save the environment
BEHAVIOURAL
User Status: mainly it'll include the 1st timers who have hardly used recycled
products; the people who are regular to this concept will also be attracted.
Usage Rate: will gradually increase as they realize its advantages
Attitude: Looking for potential customers with positive mind-set.
GEOGRAPHICAL
Urban India
Headquarters in Himachal Pradesh alongside operations in all major
metropolitan cities
arket Segmentation
Production Plan
Production Plan
Machinery
Cullet Mill
Powder
Sifter
Baking Machine
Waste-Glass Recyclin
Up-Cycling Process
Up-cycling Plant
Make products
from dye
Washing with
centrifugal froce
Extrusion in form
of strings/cullet
Make
pellets/milling
cullet
Flow of order
Recycling of material
Separation of
plastic/glass/paper
from waste
Lifecycle of paper
Lifecycle of plastic
Pricing
Strategy
Department
No. of people
Production Workers
12
Finance
Marketing
Research &
Development
Miscellaneous
Headcount
Threats
Customers failing to understand the concept of an ecofriendly company.
Competition pouring in.
Critical Risks
Weakness
High Costs initially incurred.
Channelizing the raw materials
Lack of awareness on green products.
Concentration on few customers initially
The prices of our products could be relatively higher
Business
Strategy
Business
Strategy
Feasibility
Analysis
WEAKNESSES
High Costs initially incurred.
Channelizing the raw materials
Lack of awareness on green products.
Concentration on few customers initially
The prices of our products could be relatively higher
Swot Analysis
STRENGHTS
Socially responsible company.
Might get government incentives
Easy availability of raw material
Great scope for expansions
Wide range of machinery available, customization on request.
green act
Swot Analysis
OPPORTUNITIES
Expansion prospects
Growing trend of education would increase the number of
people buy the products
Goodwill will be built over the years.
THREATS
Customers failing to understand the concept of an ecofriendly company.
Competition pouring in.
Product Profile
We are using raw materials like paper and plastic and our
end products comprise of the following:
Disposable Paper plates
Disposable Glasses
Carry Bags
Bottles for use of non food products
Stationary
Providing recycled glass / paper/ plastic to product
manufacturers
6Ps of marketing
6Ps of marketing
http://www.sustainabilityadvantage.com/
http://en.wikipedia.org/wiki/Supplier_relationship_management
http://www.epa.gov/sustainability/basicinfo.htm
http://lists.ibiblio.org/pipermail/marketfarming/2002-October/000063.html
http://www.wm.com/residential.jsp
http://www.wastemanagement.in/
http://www.wastemanagement.in/recycling-sustainability-and-energyrecovery.html
http://en.wikipedia.org/wiki/Recycling
http://en.wikipedia.org/wiki/Waste_management
http://edugreen.teri.res.in/explore/solwaste/recycle.htm
www.waste.nl/redir/content/download/.../CS-pla%20ind_ebook.pdf
http://apac.simsrecycling.com/contacts-and-locations/india/bangalore
http://www.waste.nl/page/287
http://wgbis.ces.iisc.ernet.in/energy/paper/wms_for_bangalore/sustainable_w
aste_management_system_for_Bangalore.pdf
http://smetimes.tradeindia.com/smetimes/news/industry/2011/May/09/attero
-recycling-to-set-up-e-waste-unit-in-bangalore5444372.html
http://www.attero.in/
http://www.inewsone.com/2011/05/09/attero-recycling-to-set-up-e-wasteunit-in-bangalore/49160
http://saahas.org/downloads/ewastereport.pdf
References