MARKETING
Tourism-The Concept
Tourism
Tourist-The Concept
Tourists
Not to be Tourists:
Persons arriving without a work to take up an
occupation.
Persons coming from rural areas to urban areas.
Students in boarding.
Persons passing through a country without
stopping.
TYPOLOGY OF TOURISM
Tourism
Health
Individual
Road
Tour
Zeeshan
Advertising:
It is an important component of
promotional mix. The advertising helps in
furnishing important information to the actual and
potential tourists. Its coverage is wide.
It essentially follows the AIDA principle of
attracting the attention, creating interest,
fostering desire, and inspiring action.
Advertising in a true sense is a communication
link between the seller and the buyer.
It is a positive device to increase or promote the
business.
Publicity:
Word-of-mouth
Personal
Telemarketing:
The
These
THE PROCESS
The
Even
The
The
THANK
YOU
Zeeshan