RESEARCH
COMPANY PROFILE
Type: Private
Founded: 1964
Headquarter: Dusseldorf, Germany.
Business units: Real/Extra, Kaufhof, Media market, Metro C&C
Employees: More than 1,20,000.
Countries operating: 30
PEST ANALYSIS
POLITICAL
ENVIRONMENT
CHINA
RUSSIA
China is a single-party
state
Governed by
the Communist Party of
China.
Political instability
Macroeconomic
development trends and
institutional reforms.
INDIA
Distinction between
government and state
legislation
Multiparty in different
states destroys the
coordination
ECONOMICAL ENVIRONMENT
CHINA
RUSSIA
Developing economy
Consumer Spending
Market-based and
globally-integrated economy. increase
Socialist planned
economy where the
government (one party)
controlled and owned all the
means and methods of
production
Urbanization 40.5% in
china
GDP 1,326 (Euro Billion)
Soaring land prices &
increasing scarcity of large
plots.
INDIA
FDI Increase
Strong Economic
Growth
Increased Land
Prices.
Prices are 30-45% below
the government prices
SOCIAL ENVIRONMENT
CHINA
RUSSIA
INDIA
spirit of entrepreneurship
in china
TECHNOLOGICAL ENVIRONMENT
CHINA
RUSSIA
INDIA
Use of centralized
warehouse
Delays in infrastructure
development Environment.
The ineffciency of the
Mandis brought out 40% of
waste.
Source: S. Ranghunath and D. Ashok, Significance of Cash and Carry Model for Small and Medium Businesses in the
Indian Wholesale Distribution Formats, Metro Cash & Carry Bangalore internal document, October 16, 2006, p. 5.
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